ActiveTrail vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveTrail offers fewer features (69 vs 84) and fewer integrations (9 vs 15). Starting price: ActiveTrail at Contact Sales vs OptinMonster at $7/mo. ActiveTrail has 65 unique features while OptinMonster has 80 unique features, with 4 features in common.
| ActiveTrail | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 69 | 84 |
| AI-Powered Features | 1 | 1 |
| Starting Price | Contact Sales | $7/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 9 | 15 |
| Shared Features | 4 | |
| Shared Integrations | 4 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| AI Driven Predictive Delivery | ||
| AI Popups |
Account Management (0 vs 3)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Administration (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| User Permissions |
Analytics (2 vs 6)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Reporting and Analytics | ||
| Reports & Analytics | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (7 vs 2)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Active Triggers | ||
| ActiveTriggers | ||
| Autoresponders | ||
| Behavior Automation | ||
| Birthday Campaigns | ||
| Email Marketing Automation | ||
| OnSite Follow-up Campaigns® | ||
| RSS Campaigns | ||
| Visual Automations |
Behavioral Marketing (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Onsite Behavioral Triggers |
Builder (0 vs 2)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Compliance with Anti-Spam Laws |
Contact Management (4 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Automatic Removal | ||
| Contact Management | ||
| Easy Contact List Management | ||
| Import Number to Contact Info |
Content Creation (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Image Editor |
Content Management (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Media Server |
Conversion Tools (0 vs 5)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (0 vs 6)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
E-commerce (2 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| ActiveCommerce | ||
| Unique Data Model for E-commerce and Retail |
Education (0 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| OptinMonster University |
Email Management (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Bounce Management |
Email Marketing (5 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Advanced Email Editor | ||
| Email Newsletter Templates | ||
| Professional Looking Templates | ||
| Symbols in Subject Lines | ||
| Unlimited Email Sending |
Email Optimization (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Slow Sending |
Forms (0 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (6 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Full API Integration | ||
| REST API & Webhooks | ||
| Scheduled FTP Imports | ||
| Social Integration | ||
| Webhooks | ||
| Zapier Integration |
Integrations (0 vs 12)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Landing Pages (4 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Custom Domains | ||
| Landing Page Editor | ||
| Landing Pages Creator | ||
| Mobile Responsiveness |
Lead Generation (3 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Just in Time Ready-to-use Signup & Lead Forms | ||
| Lead Forms | ||
| Pop-ups & Signup Forms |
Lead Quality (0 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| TruLead® |
Messaging (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| WhatsApp Marketing |
Mobile (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Mobile APP |
Mobile Marketing (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Mobile Push Notifications |
Multi-channel Marketing (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Cross Channel Marketing |
Optimization (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| A/B Testing |
Personalization (2 vs 5)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic & Personalized Content | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Personalization | ||
| Smart Success | ||
| Smart Tags |
Reporting (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Monthly Report and Review |
SMS Marketing (5 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Automatic SMS Campaigns | ||
| Caller ID Option | ||
| Extremely High & Immediate Open Rates | ||
| SMS Campaign Directly From Your PC | ||
| SMS Marketing |
Security (3 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Domain Keys & User ID | ||
| Secured Import from FTP | ||
| Two Factor Authentication |
Segmentation (3 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Dynamic Contact Groups | ||
| Dynamic Segmentation | ||
| List Segmentation | ||
| Segmentation - Dynamic Groups |
Support (4 vs 3)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Chat & Email Support | ||
| Dedicated Account Manager | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ | ||
| On Demand Training | ||
| Priority Support |
Surveys (4 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Automate Surveys | ||
| Net Promoter Score Survey | ||
| Online Surveys | ||
| Surveys by Email or SMS |
Targeting (0 vs 11)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| A/B Testing |
Tracking (1 vs 0)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Smart On-site Pixel |
Triggers (0 vs 6)
| Feature | ActiveTrail | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in ActiveTrail (65)
User Permissions
AI Driven Predictive Delivery
Reporting and Analytics
Reports & Analytics
Active Triggers
ActiveTriggers
Autoresponders
Birthday Campaigns
Email Marketing Automation
RSS Campaigns
Visual Automations
Onsite Behavioral Triggers
Compliance with Anti-Spam Laws
Automatic Removal
Contact Management
Easy Contact List Management
Import Number to Contact Info
Image Editor
Media Server
ActiveCommerce
+ 45 more unique features
Only in OptinMonster (80)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 60 more unique features
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