ActiveTrail vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveTrail offers more features (69 vs 53) and fewer integrations (9 vs 23). Starting price: ActiveTrail at Contact Sales vs Marin Software at $500/mo. ActiveTrail has 69 unique features while Marin Software has 53 unique features, with 0 features in common.
| ActiveTrail | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 69 | 53 |
| AI-Powered Features | 1 | 13 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 9 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 90% | 100% |
Feature Comparison by Category
AI (1 vs 5)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| AI Driven Predictive Delivery | ||
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Administration (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| User Permissions |
Analytics (2 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Reporting and Analytics | ||
| Reports & Analytics |
Attribution (0 vs 2)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (0 vs 1)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Audience Hub |
Automation (7 vs 9)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Active Triggers | ||
| ActiveTriggers | ||
| Ad Study Automation | ||
| Autoresponders | ||
| Birthday Campaigns | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Email Marketing Automation | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| RSS Campaigns | ||
| Rules & Templates | ||
| Scheduled Actions |
Behavioral Marketing (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Onsite Behavioral Triggers |
Bidding (0 vs 8)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (0 vs 2)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Compliance (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Compliance with Anti-Spam Laws |
Contact Management (4 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Automatic Removal | ||
| Contact Management | ||
| Easy Contact List Management | ||
| Import Number to Contact Info |
Content Creation (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Image Editor |
Content Management (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Media Server |
Data Management (0 vs 2)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Data Retention | ||
| Intraday Data |
E-commerce (2 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| ActiveCommerce | ||
| Unique Data Model for E-commerce and Retail |
Ecommerce (0 vs 1)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| SmartFeed |
Email Management (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Bounce Management |
Email Marketing (5 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Advanced Email Editor | ||
| Email Newsletter Templates | ||
| Professional Looking Templates | ||
| Symbols in Subject Lines | ||
| Unlimited Email Sending |
Email Optimization (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Slow Sending |
Enterprise (0 vs 1)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Scale |
Integration (6 vs 4)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Full API Integration | ||
| Publisher Integrations | ||
| REST API & Webhooks | ||
| Revenue Connect | ||
| Scheduled FTP Imports | ||
| Social Integration | ||
| Webhooks | ||
| Zapier Integration |
Landing Pages (4 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Custom Domains | ||
| Landing Page Editor | ||
| Landing Pages Creator | ||
| Mobile Responsiveness |
Lead Generation (3 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Just in Time Ready-to-use Signup & Lead Forms | ||
| Lead Forms | ||
| Pop-ups & Signup Forms |
Messaging (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| WhatsApp Marketing |
Mobile (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Mobile APP |
Mobile Marketing (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Mobile Push Notifications |
Multi-channel Marketing (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Cross Channel Marketing |
Optimization (1 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Dynamic & Personalized Content | ||
| Personalization |
Planning (0 vs 1)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Marketing Calendar |
Reporting (1 vs 13)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Monthly Report and Review | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
SMS Marketing (5 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Automatic SMS Campaigns | ||
| Caller ID Option | ||
| Extremely High & Immediate Open Rates | ||
| SMS Campaign Directly From Your PC | ||
| SMS Marketing |
Security (3 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Domain Keys & User ID | ||
| Secured Import from FTP | ||
| Two Factor Authentication |
Segmentation (3 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Dynamic Contact Groups | ||
| Dynamic Segmentation | ||
| Segmentation - Dynamic Groups |
Services (0 vs 2)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (0 vs 1)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Message Booster |
Support (4 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Chat & Email Support | ||
| Dedicated Account Manager | ||
| On Demand Training | ||
| Priority Support |
Surveys (4 vs 0)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Automate Surveys | ||
| Net Promoter Score Survey | ||
| Online Surveys | ||
| Surveys by Email or SMS |
Tracking (1 vs 1)
| Feature | ActiveTrail | Marin Software |
|---|---|---|
| Smart On-site Pixel | ||
| URL Builder |
Unique Features
Only in ActiveTrail (69)
User Permissions
AI Driven Predictive Delivery
Reporting and Analytics
Reports & Analytics
Active Triggers
ActiveTriggers
Autoresponders
Birthday Campaigns
Email Marketing Automation
RSS Campaigns
Visual Automations
Onsite Behavioral Triggers
Compliance with Anti-Spam Laws
Automatic Removal
Contact Management
Easy Contact List Management
Import Number to Contact Info
Image Editor
Media Server
ActiveCommerce
+ 49 more unique features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
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