ActiveTrail vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveTrail offers fewer features (69 vs 75) and fewer integrations (9 vs 11). Starting price: ActiveTrail at Contact Sales vs Kochava at $500/mo. ActiveTrail has 69 unique features while Kochava has 75 unique features, with 0 features in common.
| ActiveTrail | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 69 | 75 |
| AI-Powered Features | 1 | 12 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 9 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (1 vs 8)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| AI Driven Predictive Delivery | ||
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Administration (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| User Permissions |
Analytics (2 vs 18)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (0 vs 5)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (7 vs 1)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Active Triggers | ||
| ActiveTriggers | ||
| Automated Rules and Alerting | ||
| Autoresponders | ||
| Birthday Campaigns | ||
| Email Marketing Automation | ||
| RSS Campaigns | ||
| Visual Automations |
Behavioral Marketing (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Onsite Behavioral Triggers |
Channel-Specific (0 vs 9)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Compliance (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Compliance with Anti-Spam Laws |
Contact Management (4 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Automatic Removal | ||
| Contact Management | ||
| Easy Contact List Management | ||
| Import Number to Contact Info |
Content Creation (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Image Editor |
Content Management (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Media Server |
Data Management (0 vs 4)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
E-commerce (2 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| ActiveCommerce | ||
| Unique Data Model for E-commerce and Retail |
Email Management (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Bounce Management |
Email Marketing (5 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Advanced Email Editor | ||
| Email Newsletter Templates | ||
| Professional Looking Templates | ||
| Symbols in Subject Lines | ||
| Unlimited Email Sending |
Email Optimization (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Slow Sending |
Fraud Prevention (0 vs 5)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (0 vs 1)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (6 vs 2)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Data Postbacks | ||
| Full API Integration | ||
| REST API & Webhooks | ||
| SDK Install & Event Authentication | ||
| Scheduled FTP Imports | ||
| Social Integration | ||
| Webhooks | ||
| Zapier Integration |
Landing Pages (4 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Custom Domains | ||
| Landing Page Editor | ||
| Landing Pages Creator | ||
| Mobile Responsiveness |
Lead Generation (3 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Just in Time Ready-to-use Signup & Lead Forms | ||
| Lead Forms | ||
| Pop-ups & Signup Forms |
Messaging (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| WhatsApp Marketing |
Mobile (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Mobile APP |
Mobile Marketing (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Mobile Push Notifications |
Multi-channel Marketing (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Cross Channel Marketing |
Optimization (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Dynamic & Personalized Content | ||
| Personalization |
Planning (0 vs 2)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (0 vs 2)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 1)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Monthly Report and Review | ||
| Row-Level Reporting |
SMS Marketing (5 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Automatic SMS Campaigns | ||
| Caller ID Option | ||
| Extremely High & Immediate Open Rates | ||
| SMS Campaign Directly From Your PC | ||
| SMS Marketing |
Security (3 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Domain Keys & User ID | ||
| Secured Import from FTP | ||
| Two Factor Authentication |
Segmentation (3 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Dynamic Contact Groups | ||
| Dynamic Segmentation | ||
| Segmentation - Dynamic Groups |
Services (0 vs 1)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
Support (4 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Chat & Email Support | ||
| Dedicated Account Manager | ||
| On Demand Training | ||
| Priority Support |
Surveys (4 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Automate Surveys | ||
| Net Promoter Score Survey | ||
| Online Surveys | ||
| Surveys by Email or SMS |
Tracking (1 vs 0)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Smart On-site Pixel |
User Engagement (0 vs 6)
| Feature | ActiveTrail | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in ActiveTrail (69)
User Permissions
AI Driven Predictive Delivery
Reporting and Analytics
Reports & Analytics
Active Triggers
ActiveTriggers
Autoresponders
Birthday Campaigns
Email Marketing Automation
RSS Campaigns
Visual Automations
Onsite Behavioral Triggers
Compliance with Anti-Spam Laws
Automatic Removal
Contact Management
Easy Contact List Management
Import Number to Contact Info
Image Editor
Media Server
ActiveCommerce
+ 49 more unique features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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