ActiveTrail vs GetResponse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveTrail offers fewer features (69 vs 167) and fewer integrations (9 vs 17). Starting price: ActiveTrail at Contact Sales vs GetResponse at $19/mo. ActiveTrail has 63 unique features while GetResponse has 161 unique features, with 6 features in common.
| ActiveTrail | GetResponse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 69 | 167 |
| AI-Powered Features | 1 | 10 |
| Starting Price | Contact Sales | $19/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 9 | 17 |
| Shared Features | 6 | |
| Shared Integrations | 6 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (1 vs 5)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Driven Predictive Delivery | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant |
Administration (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| User Permissions |
Advertising (0 vs 5)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Analytics (2 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Reporting and Analytics | ||
| Reports & Analytics |
Automation (7 vs 13)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Active Triggers | ||
| ActiveTriggers | ||
| Advanced Triggering | ||
| Automation Workflows | ||
| Autoresponders | ||
| Birthday Campaigns | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Event-Based Automation | ||
| RSS Campaigns | ||
| Split Automation | ||
| Visited URL Automation | ||
| Visual Automations |
Behavioral Marketing (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Onsite Behavioral Triggers |
Compliance (1 vs 1)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Compliance with Anti-Spam Laws | ||
| Consent Management |
Contact Management (4 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Automatic Removal | ||
| Contact Management | ||
| Easy Contact List Management | ||
| Import Number to Contact Info |
Content Creation (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Image Editor |
Content Management (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Media Server |
Courses (0 vs 9)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
E-commerce (2 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| ActiveCommerce | ||
| Unique Data Model for E-commerce and Retail |
Ecommerce (0 vs 18)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Abandoned Cart Recovery | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products | ||
| Sales Funnels | ||
| Stores and Products Center |
Email Deliverability (0 vs 2)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Management (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Bounce Management |
Email Marketing (5 vs 17)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Advanced Email Editor | ||
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Newsletter Templates | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| Professional Looking Templates | ||
| RSS-to-Email |
Email Optimization (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Slow Sending |
Integration (6 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Full API Integration | ||
| REST API & Webhooks | ||
| Scheduled FTP Imports | ||
| Social Integration | ||
| Webhooks | ||
| Zapier Integration |
Integrations (0 vs 4)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| SMTP Connection |
Landing Pages (4 vs 7)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Custom Domains | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Landing Page Editor | ||
| Landing Pages Creator | ||
| Lead Magnet Funnels | ||
| Mobile Responsiveness | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Generation (3 vs 6)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Just in Time Ready-to-use Signup & Lead Forms | ||
| Lead Forms | ||
| Pop-ups & Signup Forms | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
List Management (0 vs 7)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Messaging (1 vs 8)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications | ||
| WhatsApp Marketing |
Mobile (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Mobile APP |
Mobile Apps (0 vs 2)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Mobile Marketing (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Mobile Push Notifications |
Multi-channel Marketing (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Cross Channel Marketing |
Optimization (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Dynamic & Personalized Content | ||
| Personalization |
Reporting (1 vs 9)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Monthly Report and Review | ||
| Newsletter Revenue Statistics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking |
SMS Marketing (5 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Automatic SMS Campaigns | ||
| Caller ID Option | ||
| Extremely High & Immediate Open Rates | ||
| SMS Campaign Directly From Your PC | ||
| SMS Marketing |
Security (3 vs 2)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Domain Keys & User ID | ||
| Secured Import from FTP | ||
| Single Sign-On (SSO) | ||
| Two Factor Authentication | ||
| Two-Factor Authentication |
Segmentation (3 vs 15)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Contact Groups | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation |
Support (4 vs 10)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Assisted IP Warmup | ||
| Chat & Email Support | ||
| Chat Support | ||
| Dedicated Account Manager | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| On Demand Training | ||
| Onboarding Session | ||
| Phone Support | ||
| Priority Support | ||
| Professional Services | ||
| Slack Support |
Surveys (4 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Automate Surveys | ||
| Net Promoter Score Survey | ||
| Online Surveys | ||
| Surveys by Email or SMS |
Team Management (0 vs 2)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Tracking (1 vs 0)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Smart On-site Pixel |
Webinars (0 vs 7)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (0 vs 16)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (0 vs 2)
| Feature | ActiveTrail | GetResponse |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Unique Features
Only in ActiveTrail (63)
User Permissions
AI Driven Predictive Delivery
Reporting and Analytics
Reports & Analytics
Active Triggers
ActiveTriggers
Birthday Campaigns
RSS Campaigns
Visual Automations
Onsite Behavioral Triggers
Compliance with Anti-Spam Laws
Automatic Removal
Contact Management
Easy Contact List Management
Import Number to Contact Info
Image Editor
Media Server
ActiveCommerce
Unique Data Model for E-commerce and Retail
Bounce Management
+ 43 more unique features
Only in GetResponse (161)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Product Recommendations
AI Writing Assistant
Advanced Triggering
Automation Workflows
Birthday Emails
Click and Open Followups
Drip Campaigns
Event-Based Automation
Split Automation
Visited URL Automation
Visual Workflow Builder
Web Events Automation
+ 141 more unique features
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