ActiveTrail vs Branch
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveTrail offers more features (69 vs 57) and fewer integrations (9 vs 11). Starting price: ActiveTrail at Contact Sales vs Branch at Free. ActiveTrail has 68 unique features while Branch has 56 unique features, with 1 features in common.
| ActiveTrail | Branch | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 69 | 57 |
| AI-Powered Features | 1 | 5 |
| Starting Price | Contact Sales | Free |
| Pricing Tiers | 4 | 3 |
| Integrations | 9 | 11 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | ActiveTrail | Branch |
|---|---|---|
| AI Driven Predictive Delivery | ||
| Ivy AI Tool |
API (0 vs 3)
| Feature | ActiveTrail | Branch |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Administration (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| User Permissions |
Analytics (2 vs 8)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV | ||
| Reporting and Analytics | ||
| Reports & Analytics |
Attribution (0 vs 6)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (7 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Active Triggers | ||
| ActiveTriggers | ||
| Autoresponders | ||
| Birthday Campaigns | ||
| Email Marketing Automation | ||
| RSS Campaigns | ||
| Visual Automations |
Behavioral Marketing (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Onsite Behavioral Triggers |
Branding (0 vs 3)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Compliance (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Compliance with Anti-Spam Laws |
Contact Management (4 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Automatic Removal | ||
| Contact Management | ||
| Easy Contact List Management | ||
| Import Number to Contact Info |
Content Creation (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Image Editor |
Content Management (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Media Server |
Data Management (0 vs 3)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
E-commerce (2 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| ActiveCommerce | ||
| Unique Data Model for E-commerce and Retail |
Email Management (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Bounce Management |
Email Marketing (5 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Advanced Email Editor | ||
| Email Newsletter Templates | ||
| Professional Looking Templates | ||
| Symbols in Subject Lines | ||
| Unlimited Email Sending |
Email Optimization (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Slow Sending |
Engagement (0 vs 7)
| Feature | ActiveTrail | Branch |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 6)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Full API Integration | ||
| Partner Network | ||
| REST API & Webhooks | ||
| Scheduled FTP Imports | ||
| Social Integration | ||
| Webhooks | ||
| Zapier Integration |
Landing Pages (4 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Custom Domains | ||
| Landing Page Editor | ||
| Landing Pages Creator | ||
| Mobile Responsiveness |
Lead Generation (3 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Just in Time Ready-to-use Signup & Lead Forms | ||
| Lead Forms | ||
| Pop-ups & Signup Forms |
Link Management (0 vs 3)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (0 vs 3)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Messaging (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| WhatsApp Marketing |
Mobile (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Mobile APP |
Mobile Marketing (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Mobile Push Notifications |
Multi-channel Marketing (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Cross Channel Marketing |
Optimization (1 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Dynamic & Personalized Content | ||
| Personalization |
Privacy & Compliance (0 vs 7)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 1)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Monthly Report and Review | ||
| Performance Activity Reporting |
SMS Marketing (5 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Automatic SMS Campaigns | ||
| Caller ID Option | ||
| Extremely High & Immediate Open Rates | ||
| SMS Campaign Directly From Your PC | ||
| SMS Marketing |
Security (3 vs 3)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Domain Keys & User ID | ||
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| Secured Import from FTP | ||
| Two Factor Authentication |
Segmentation (3 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Dynamic Contact Groups | ||
| Dynamic Segmentation | ||
| Segmentation - Dynamic Groups |
Support (4 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Chat & Email Support | ||
| Dedicated Account Manager | ||
| On Demand Training | ||
| Priority Support |
Surveys (4 vs 0)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Automate Surveys | ||
| Net Promoter Score Survey | ||
| Online Surveys | ||
| Surveys by Email or SMS |
Targeting (0 vs 2)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 1)
| Feature | ActiveTrail | Branch |
|---|---|---|
| Configurable Rich In-app Events | ||
| Smart On-site Pixel |
Unique Features
Only in ActiveTrail (68)
User Permissions
AI Driven Predictive Delivery
Reporting and Analytics
Reports & Analytics
Active Triggers
ActiveTriggers
Autoresponders
Birthday Campaigns
Email Marketing Automation
RSS Campaigns
Visual Automations
Onsite Behavioral Triggers
Compliance with Anti-Spam Laws
Automatic Removal
Contact Management
Easy Contact List Management
Import Number to Contact Info
Image Editor
Media Server
ActiveCommerce
+ 48 more unique features
Only in Branch (56)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
QR Code Customization
+ 36 more unique features
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