Act-On vs Okendo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 54) and fewer integrations (7 vs 18). Starting price: Act-On at $900/mo vs Okendo at $19/mo. Act-On has 30 unique features while Okendo has 54 unique features, with 0 features in common.
| Act-On | Okendo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 54 |
| AI-Powered Features | 6 | 7 |
| Starting Price | $900/mo | $19/mo |
| Pricing Tiers | 2 | 11 |
| Integrations | 7 | 18 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (3 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| AI Audience Insights | ||
| AI Predictive Lead Score | ||
| InSite AI Web Agent |
Advocacy (0 vs 4)
| Feature | Act-On | Okendo |
|---|---|---|
| Automated Workflows | ||
| Fraud Protection | ||
| Referral Email Flows | ||
| Referrals |
Analytics (4 vs 7)
| Feature | Act-On | Okendo |
|---|---|---|
| AI Insights | ||
| AI Keyword Filters | ||
| AI Summaries | ||
| AI-Powered Advanced Analytics | ||
| Advanced Marketing Analytics | ||
| Analytics | ||
| Data Studio | ||
| Free Text Search | ||
| Interactive Analytics and Reporting Dashboards | ||
| Reporting | ||
| Review Grouping |
Automation (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Journey Builder | ||
| World-class Marketing Automation |
Branding (0 vs 1)
| Feature | Act-On | Okendo |
|---|---|---|
| White-labelled Domains |
Content (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Content Collection (0 vs 7)
| Feature | Act-On | Okendo |
|---|---|---|
| Attribute Ratings | ||
| In-mail Form | ||
| Photo & Video Reviews | ||
| Product Reviews | ||
| Reviews | ||
| Site Reviews | ||
| Smart Capture Form |
Data Management (0 vs 2)
| Feature | Act-On | Okendo |
|---|---|---|
| Rich Customer Profiles | ||
| Unified Data |
Developer (0 vs 2)
| Feature | Act-On | Okendo |
|---|---|---|
| Developer Toolkit | ||
| Headless Support |
Email Marketing (3 vs 5)
| Feature | Act-On | Okendo |
|---|---|---|
| 2-in-1 Reviews | ||
| Custom Email Templates | ||
| Email Marketing | ||
| Email Sequences | ||
| Email Targeting and Messaging | ||
| Email Template Builder | ||
| Targeted Review Campaigns | ||
| Transactional Email |
Feedback (0 vs 4)
| Feature | Act-On | Okendo |
|---|---|---|
| Post-review and Post-checkout Surveys | ||
| Question Logic | ||
| Shareable Link Surveys | ||
| Surveys |
Integration (5 vs 4)
| Feature | Act-On | Okendo |
|---|---|---|
| Bazaarvoice Integration | ||
| CRM Integration | ||
| Cazoomi Integration | ||
| Google Partnership | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| Shopify POS Integration | ||
| TikTok Shop Integration | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Loyalty & Rewards (0 vs 5)
| Feature | Act-On | Okendo |
|---|---|---|
| Custom Loyalty Page | ||
| Loyalty | ||
| Memberships | ||
| Rewards Engine | ||
| VIP Tiers |
Marketing Channels (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Onsite Display (0 vs 4)
| Feature | Act-On | Okendo |
|---|---|---|
| Media Galleries | ||
| Reviews Badge | ||
| Reviews Widgets | ||
| Star Ratings |
Personalization (0 vs 4)
| Feature | Act-On | Okendo |
|---|---|---|
| AI-powered Quiz Creation | ||
| Personalized Product Recommendations | ||
| Quizzes | ||
| Recommendation Logic |
Sales (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Security (0 vs 1)
| Feature | Act-On | Okendo |
|---|---|---|
| Data Security |
Segmentation (2 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Support (0 vs 4)
| Feature | Act-On | Okendo |
|---|---|---|
| 24/7 Tech Support | ||
| Onboarding Manager | ||
| Solutions Engineering Support | ||
| Success Manager |
Tracking (1 vs 0)
| Feature | Act-On | Okendo |
|---|---|---|
| Website and Landing Page Tracking |
Unique Features
Only in Act-On (30)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
+ 10 more unique features
Only in Okendo (54)
Automated Workflows
Fraud Protection
Referral Email Flows
Referrals
AI Insights
AI Keyword Filters
AI Summaries
Analytics
Free Text Search
Reporting
Review Grouping
White-labelled Domains
Attribute Ratings
In-mail Form
Photo & Video Reviews
Product Reviews
Reviews
Site Reviews
Smart Capture Form
Rich Customer Profiles
+ 34 more unique features
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