Act-On vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 75) and fewer integrations (7 vs 11). Starting price: Act-On at $900/mo vs Kochava at $500/mo. Act-On has 30 unique features while Kochava has 75 unique features, with 0 features in common.
| Act-On | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 75 |
| AI-Powered Features | 6 | 12 |
| Starting Price | $900/mo | $500/mo |
| Pricing Tiers | 2 | 7 |
| Integrations | 7 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (3 vs 8)
| Feature | Act-On | Kochava |
|---|---|---|
| AI Audience Insights | ||
| AI Keyword Suggestions | ||
| AI Predictive Lead Score | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| InSite AI Web Agent | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (4 vs 18)
| Feature | Act-On | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AI-Powered Advanced Analytics | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Advanced Marketing Analytics | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Data Studio | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Interactive Analytics and Reporting Dashboards | ||
| Marketing Mix Modeling |
Attribution (0 vs 5)
| Feature | Act-On | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | Act-On | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (2 vs 1)
| Feature | Act-On | Kochava |
|---|---|---|
| Automated Rules and Alerting | ||
| Journey Builder | ||
| World-class Marketing Automation |
Channel-Specific (0 vs 9)
| Feature | Act-On | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Content (2 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Data Management (0 vs 4)
| Feature | Act-On | Kochava |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | Act-On | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Email Marketing (3 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Transactional Email |
Fraud Prevention (0 vs 5)
| Feature | Act-On | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (0 vs 1)
| Feature | Act-On | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (5 vs 2)
| Feature | Act-On | Kochava |
|---|---|---|
| CRM Integration | ||
| Cazoomi Integration | ||
| Data Postbacks | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| SDK Install & Event Authentication | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Marketing Channels (2 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Planning (0 vs 2)
| Feature | Act-On | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | Act-On | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (0 vs 2)
| Feature | Act-On | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (0 vs 1)
| Feature | Act-On | Kochava |
|---|---|---|
| Row-Level Reporting |
Sales (2 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Segmentation (2 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Services (0 vs 1)
| Feature | Act-On | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
Tracking (1 vs 0)
| Feature | Act-On | Kochava |
|---|---|---|
| Website and Landing Page Tracking |
User Engagement (0 vs 6)
| Feature | Act-On | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Act-On (30)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
+ 10 more unique features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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