Act-On vs Branch
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 57) and fewer integrations (7 vs 11). Starting price: Act-On at $900/mo vs Branch at Free. Act-On has 30 unique features while Branch has 57 unique features, with 0 features in common.
| Act-On | Branch | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 57 |
| AI-Powered Features | 6 | 5 |
| Starting Price | $900/mo | Free |
| Pricing Tiers | 2 | 3 |
| Integrations | 7 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (3 vs 1)
| Feature | Act-On | Branch |
|---|---|---|
| AI Audience Insights | ||
| AI Predictive Lead Score | ||
| InSite AI Web Agent | ||
| Ivy AI Tool |
API (0 vs 3)
| Feature | Act-On | Branch |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (4 vs 8)
| Feature | Act-On | Branch |
|---|---|---|
| AI-Powered Advanced Analytics | ||
| Activity Dashboard | ||
| Advanced Marketing Analytics | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Data Studio | ||
| Interactive Analytics and Reporting Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (0 vs 6)
| Feature | Act-On | Branch |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Journey Builder | ||
| World-class Marketing Automation |
Branding (0 vs 3)
| Feature | Act-On | Branch |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Content (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Data Management (0 vs 3)
| Feature | Act-On | Branch |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Email Marketing (3 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Transactional Email |
Engagement (0 vs 7)
| Feature | Act-On | Branch |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (5 vs 6)
| Feature | Act-On | Branch |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| CRM Integration | ||
| Cazoomi Integration | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| Partner Network | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Link Management (0 vs 3)
| Feature | Act-On | Branch |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Marketing Channels (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Measurement (0 vs 3)
| Feature | Act-On | Branch |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (0 vs 7)
| Feature | Act-On | Branch |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (0 vs 1)
| Feature | Act-On | Branch |
|---|---|---|
| Performance Activity Reporting |
Sales (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Security (0 vs 3)
| Feature | Act-On | Branch |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Segmentation (2 vs 0)
| Feature | Act-On | Branch |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Targeting (0 vs 2)
| Feature | Act-On | Branch |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 1)
| Feature | Act-On | Branch |
|---|---|---|
| Configurable Rich In-app Events | ||
| Website and Landing Page Tracking |
Unique Features
Only in Act-On (30)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
+ 10 more unique features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Want to build your own alternative to Act-On or Branch?
Analyze it with Reap