Act-On vs AppsFlyer
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 75) and fewer integrations (7 vs 16). Starting price: Act-On at $900/mo vs AppsFlyer at $0.07/mo. Act-On has 30 unique features while AppsFlyer has 75 unique features, with 0 features in common.
| Act-On | AppsFlyer | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 75 |
| AI-Powered Features | 6 | 14 |
| Starting Price | $900/mo | $0.07/mo |
| Pricing Tiers | 2 | 3 |
| Integrations | 7 | 16 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (3 vs 5)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| AI Agents | ||
| AI Audience Insights | ||
| AI Copilots | ||
| AI Predictive Lead Score | ||
| AI-Powered Creative Analysis | ||
| AI-Powered Journey Creation | ||
| InSite AI Web Agent | ||
| Real-Time Fraud Adaptation |
Analytics (4 vs 7)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| AI-Powered Advanced Analytics | ||
| Activity Dashboard | ||
| Advanced Analytics & APIs | ||
| Advanced Marketing Analytics | ||
| AppsFlyer Mobile App | ||
| Cohort and Retention Reports | ||
| Customizable Dashboards | ||
| Data Studio | ||
| Interactive Analytics and Reporting Dashboards | ||
| LTV Analytics | ||
| Pivot Reports |
Attribution (0 vs 7)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| CTV/OTT Attribution | ||
| Configurable Lookback Windows | ||
| Cross-Platform Attribution | ||
| Customizable Targeting Validation Rules | ||
| Mobile Attribution | ||
| Multi-Touch Attribution | ||
| SKAN Conversion Studio |
Audiences (0 vs 10)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| A/B Split Testing | ||
| Audience Campaign Analytics | ||
| Audience Enrichment with First-Party Data | ||
| Audience Ingestion via CSV/API | ||
| Audience Segmentation | ||
| Audience Size and Overlap Visualization | ||
| Custom Audiences | ||
| Dynamic Sync with 90+ API Partners | ||
| Exclusion Lists | ||
| Owned Media Segmentation |
Automation (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Journey Builder | ||
| World-class Marketing Automation |
Compliance (0 vs 1)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Built-in Consent Management |
Content (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Customer Experience (0 vs 5)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Branded Links | ||
| Custom Redirection | ||
| Custom Short Links | ||
| Deep Linking | ||
| Deferred Deep Linking |
Data & APIs (0 vs 4)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Data Locker | ||
| Data Report Exports | ||
| Pull API | ||
| Push API |
Data Collaboration (0 vs 3)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Data Clean Room | ||
| Partner API & Data Management | ||
| Privacy-Preserving Partnerships |
Email Marketing (3 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Transactional Email |
Engagement (0 vs 7)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Deep Linking API | ||
| Email Service Provider Integrations | ||
| OneLink API | ||
| QR Codes | ||
| Referrals & User Invites | ||
| Social Media Landing Pages | ||
| Web-to-App Banners |
Fraud Protection (0 vs 8)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Advanced Anomaly Detection | ||
| Advanced Behavioral Biometrics | ||
| Advanced Fraud Protection (Protect360) | ||
| Basic Fraud Protection | ||
| Fraud Validation Rules | ||
| In-App Event and CPA Fraud Protection | ||
| Post-Attribution Protection | ||
| Professional Fraud Analysis |
Integration (5 vs 2)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| CRM Integration | ||
| Cazoomi Integration | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| SDK Support for All Major Platforms | ||
| SDK-less S2S API Integration | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Marketing Channels (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Measurement (0 vs 4)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Automated Incrementality Experiments | ||
| Impact-Based Measurement through RCT | ||
| Incremental KPIs | ||
| Incrementality Lift Testing & Measurement |
ROI & Cost Tracking (0 vs 8)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Agency Fee Cost Calculation | ||
| Basic Ad Spend Reporting | ||
| CSV Uploads | ||
| Cost API Integrations | ||
| Cost ETL | ||
| Data Corrections | ||
| Real-Time Ad Spend Aggregation | ||
| Retargeting Cost Data |
Regional Support (0 vs 1)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Support for Domestic China |
Revenue Measurement (0 vs 3)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| In-App Subscription Revenue Measurement | ||
| Real-Time Impression Level Ad-Revenue Measurement | ||
| Store Receipt-Validated In-App Purchases |
Sales (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Segmentation (2 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Tracking (1 vs 0)
| Feature | Act-On | AppsFlyer |
|---|---|---|
| Website and Landing Page Tracking |
Unique Features
Only in Act-On (30)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
+ 10 more unique features
Only in AppsFlyer (75)
AI Agents
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports
Configurable Lookback Windows
Cross-Platform Attribution
CTV/OTT Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio
A/B Split Testing
+ 55 more unique features
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