Replacement Guide

How to Build Your Own Magnite

Replace Magnite with a custom build. The Largest Independent Sell-Side Advertising Company

Weekend Project
24 features2 integrationsOne weekend

Estimated Timeline

Based on 24 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 24 features

Advertising Format(5 features)

Audio Advertising

Support for audio format advertising

CTV Buyer and Seller Platform

Connected TV advertising solutions for both buyers and sellers

Display Advertising

Support for display format advertising

Live Streaming Advertising

Advertising capabilities for live streaming content and live sports

Streaming Advertising

Support for streaming and OTT advertising across connected TV and streaming platforms

Data & Targeting(3 features)

Audience Data

Audience data and insights platform

First Party Data

First-party data capabilities for audience targeting

Identity Solutions

Identity management for addressability

Safety & Security(2 features)

Brand Protection

Advanced brand safety and protection tools for advertisers

Privacy Controls

Privacy-focused tools and transparency features

Vertical Solutions(2 features)

Political Advertising

Support for political advertising

Retail Media

Retail media network capabilities

Advertising Management(1 features)

Omnichannel Advertising

Cross-channel advertising capabilities

AI & Machine Learning(1 features)

Deep Learning IntegrationAIPremium

Deep learning technology for real-time curation

Analytics & Reporting(1 features)

Measurement Tools

Advertising measurement and analytics capabilities

Automation(1 features)

Seller AgentAIPremium

Automated agent for sellers in the ad ecosystem

Cost Calculator

Pricing data not available for Magnite. Check their website for current pricing.

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