Preview App

thepreviewapp.com
Social Media Management
Weekend Project

The World's Most Used Instagram Planner

How to Replace Preview App

Overview

Preview is an Instagram feed planner app that allows users to plan, edit, schedule, and analyze Instagram posts, Reels, Stories, and more. It's officially approved by Instagram and offers features like drag-and-drop scheduling, photo editing with filters, hashtag SEO tools, caption ideas, and analytics. The app helps content creators, influencers, and businesses grow their Instagram presence with planning and automation tools.

Features

53 features across 13 categories

Accessibility(2)

Desktop PlannerPremium

Plan your Instagram feed on desktop

Unlimited DevicesPremium

Use Preview on unlimited devices

Also in: Justinmind, Justworks, Notion

Account Management(1)

Multiple Accounts

Manage multiple Instagram accounts from one dashboard

Also in: Keeper, 1Password, Bitwarden

Analytics(17)

Basic Analytics

Simple analytics to track your Instagram performance

Best Time to Post

See your personal best time and day to post on Instagram

Competitor AnalyticsPremium

Analyze your competitors' Instagram performance

Engagement Rate Analytics

See your engagement rates growth for photos, videos and albums

Follower Growth Tracking

Monitor your followers growth over time

Full AnalyticsPremium

Powerful and interactive analytics dashboard

Get Featured

Hashtag Finder comes with branded hashtags to help you get featured on big accounts

Hashtag AnalyticsPremium

Preview automatically tests your hashtags and see which ones give you the most growth, likes, comments and engagement

Hashtag Communities

The Hashtag Finder is filled with hashtags made to join specific Instagram communities

Hashtag Finder

Search for personally hand-picked and researched Instagram hashtags by category, country and Instagram community

Hashtag Grouping

Save your favorite hashtags into groups and add them to your caption when you need them

Hashtag Tester

Test your hashtag groups and see which one gives you the most likes, comments and engagement

Interactive Charts

See deeper Instagram analytics by pressing on interactive charts

Likes, Comments, Engagement Analytics

Track your analytics by likes, comments and engagement

Tested HashtagsPremium

Personally researched and hand-picked Instagram hashtags to help you find the right ones for your account

Top Posts Analytics

See your top posts for each day, week and month

Website Clicks Analytics

Track clicks to your website from Instagram

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Auto-PostPremium

Set a day and time and Preview will automatically post for you with timezone support

Also in: monday.com, Notion, Airtable

Collaboration(2)

Team CollaborationPremium

Plan your feed with as many team members as you want at the same time

Team PermissionsPremium

Choose what you want your team members to do or not do on your Preview feed

Also in: Notion, Airtable, Obsidian

Content(4)

Beautiful Stock Photos

Access to beautiful stock photos for your posts

Caption FinderPremium

Caption finder with caption templates, starters, quotes, puns, and question ideas

Caption IdeasPremium

Access to over 3,000 Instagram caption templates, prompts, ideas, quotes, call-to-action and seasonal captions

Free Photos & Videos

Millions of copyright free photos and videos for your feed, video covers and Stories

Also in: Squarespace, Hunter, Notion

Data Management(1)

BackupPremium

Backup your Preview feed data

Also in: monday.com, Notion, Airtable

Editing(7)

Filter Packs

Themed filter packs to create specific Instagram themes

Fonts

Access to different fonts for captions

Full Editing Tools

Essential editing tools at your fingertips

Image SplitterPremium

Split a big image into smaller pieces (2, 3, 6, 9 or more) to create a seamless grid

Photo Editor

One Click = One Transformation with over 100 filters

Professional Filters

Over 70 professional filters for photos

Video Thumbnails

Change and test your video covers before posting

Also in: Juro, Nuclino, Loom

Engagement(1)

Reply to Comments

Reply to comments on your posts

Integration(1)

Facebook Auto-PostPremium

Automatically post to Facebook from Preview

Scheduling(14)

Calendar View

See your scheduled calendar by day, week and month

Carousel Posts

Create a post with multiple photos and videos in one

Drag & Drop Feed Planning

Rearrange posts to design your Instagram feed

IGTV Planning

Plan IGTVs and preview them in your main grid

Instagram Story PlannerPremium

Schedule your Instagram Stories with Swipe-up links and organize them for campaigns, launches, templates, and products

Photo Upload

Upload as many photos as you want

Product TagsPremium

Schedule with Product Tags for your Shop and Pin posts on top of your feed

Reels Planner

Upload Reels, rearrange their order, and test different thumbnails and cover images

Schedule Posts

Plan your feed days, weeks, and months in advance

Tag People

Tag people on your post in advance

TikTok Planner

Schedule posts to TikTok

Unlimited Posts

Upload as many photos, videos and carousels as you want

User & Location TagPremium

Tag users and locations on your posts

Video Upload

Upload as many videos as you want

Security(1)

Password ProtectionPremium

Invite people as team members without sharing your Instagram password

Sharing(1)

RepostPremium

Repost Instagram photos, videos, carousels and Reels without watermark

Pricing

Free

Free
  • 1 User
  • 1 Device
  • Unlimited Posts
  • Reels Planner
  • TikTok Planner
  • 2 Filter Packs
  • Basic Analytics
  • Reply to comments
  • Fonts
  • Drag and Drop
  • Filters
  • Photo Editor
  • Hashtag Groups Manager
  • Beautiful Stock Photos
  • Photo, Video and Carousel posts

Pro

$6.67/month
  • All Free features
  • Unlimited Posts
  • Reels Planner
  • TikTok Planner
  • All Filter Packs
  • Full Analytics
  • Tested Hashtags
  • Hashtag Analytics
  • Repost
  • All Fonts
  • Image Splitter

Premium

$12.50/month
  • All Pro features
  • Auto-post
  • Insta Story Planner
  • Unlimited Reels
  • Unlimited TikToks
  • Competitor Analytics
  • 3,000 Caption Ideas
  • Desktop Planner
  • User & Location tag
  • Product Tags
  • Unlimited Devices
  • Team Features
  • Backup
  • Facebook auto-post

Cost Calculator

Keep Paying Preview App

Monthly$6.67/mo
Yearly$80/yr
5-Year Total$400

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$80
DIY
$240
3 Years
SaaS
$240
DIY
$720
5 Years
SaaS
$400
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 53 features at very easy complexity.

Build vs Buy

Should you build a Preview App alternative or buy the subscription? Estimate based on 53 features.

Buy Preview App

Better Value
Monthly cost$66.7/mo
3-year total$2,401.2
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Preview App saves ~$53,038.8 over 3 years vs building.

Estimates based on 53 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

FacebookInstagramTikTok