Kit

kit.com
Email Marketing
Weekend Project

Automated Email Marketing & Newsletter Platform

How to Replace Kit

Overview

Kit is an email marketing platform designed for creators that automates email campaigns, newsletter management, and audience engagement. Formerly known as ConvertKit, it helps creators grow their subscriber lists, build relationships, and monetize their content without complex marketing tasks.

Features

39 features across 16 categories

Audience Management(3)

Segmentation & Tagging

Organize subscribers by tags and segments based on interests and behaviors for targeted, relevant messaging

Subscriber Engagement ScoringPremium

Identify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns

Unsubscribe Page Builder

Create topics of interests and customize your unsubscribe page to reduce subscriber churn

Automation(3)

Automated Email Sequences

Create and send a series of emails automatically based on triggers and user behaviors

RSS CampaignsPremium

Set up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates

Visual Automations

Build email sequences and workflows with drag-and-drop simplicity for automated subscriber engagement

Also in: monday.com, Notion, Airtable

Collaboration(3)

Collaborative EditingPremium

Multiple team members can work on the same email simultaneously with real-time changes

Email Editor Version HistoryPremium

Jump back to any version of your draft, see what changed, and collaborate with confidence

Multiple Team UsersPremium

Add multiple team members with their own logins to support your marketing efforts

Also in: Notion, Airtable, Obsidian

Content Management(1)

Image Library

Access to your own image library with photos you use often, Unsplash, and your own Instagram photos

Also in: Juro, Notion, WordPress.com

Core Email(4)

Custom Email Templates

Create your very own custom email templates with HTML/CSS

Email Marketing

Send personalized, engaging emails to reach your audience with customizable templates and content

Email Template Library

Access to pre-built email templates that can be easily customized to fit your brand

Newsletter Creation

Write and design newsletters that build loyal fans with easy-to-use editor

Customization(1)

Remove Kit BrandingPremium

Toggle off the Kit branding on landing pages, emails, and product pages

Also in: monday.com, Obsidian, Smartsheet

Deliverability(1)

High Delivery Rate

Industry-leading 99.8% delivery rate with average open rates above 40%

Growth(2)

Newsletter Referral SystemPremium

Get a free SparkLoop plan to build a reward referral program to drive newsletter growth and earn $1-$5 per signup

RecommendationsPremium

Grow subscribers by cross-promoting with other creators in the Kit network

Integration(3)

API Documentation

Get access to Kit's API to build your own integration and organize email subscribers

Facebook Custom AudiencesPremium

Dynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting

Kit App Store

Connect all your tools so everything works together seamlessly with 100+ direct integrations

List Building(4)

Creator Profile

Create a mini website with your Creator Profile to host all your newsletter content, links, products, and more

Deliver Opt-in Incentives

Offer a freebie digital file to your audience that will be delivered automatically when they sign up

Forms & Opt-ins

Capture subscribers with customizable opt-in forms that can be embedded as modals, sticky bars, slide-ins, or inline embeds

Landing Pages

Build beautiful customized website pages that convert with customizable templates and branded domains

Monetization(2)

CommercePremium

Sell digital products, memberships, subscriptions, and run paid newsletters directly through Kit

Sponsorships & Kit AdsPremium

Monetize your newsletter with premium brand partnerships and programmatic advertising

Optimization(3)

Edit Links in Sent BroadcastsPremium

Fix any link errors even after you've sent your email

Email A/B Testing

Optimize email conversions with data-driven split testing of subject lines and content

Resend Unopened Campaigns

One-click to resend email campaigns to subscribers who have not yet opened the email to boost open rate

Personalization(1)

Conditional Email Content

Use Liquid to deeply personalize content, showing different relevant content to different subscribers based on their tags

Productivity(1)

Content Snippets

Create reusable content snippets that can be automatically inserted into emails to save time

Reporting(4)

Analytics & InsightsPremium

Track growth with actionable audience insights and detailed reporting

Deliverability ReportingPremium

Catch deliverability issues before they hurt your revenue by seeing exactly which email providers or segments are underperforming

Insights DashboardPremium

Track ROI across your entire marketing funnel to see which campaigns drive revenue

List Growth Reporting

Detailed analytics of your audience growth showing what forms or pages people are signing up for

Support(3)

24/7 Email & Chat Support

Round-the-clock email and chat support for platform assistance

24/7 Priority Email & Chat SupportPremium

Round-the-clock priority email and chat support for faster response times

Free MigrationsPremium

Free migration service for creators with over 5,000 subscribers on paid plans

Pricing

Newsletter

Free
  • Up to 10,000 subscribers
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
  • 1 basic Visual Automation

Creator

Popular
$33/mo or $390/year
  • Up to 1,000 subscribers
  • Everything in Newsletter plan
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support

Pro

Popular
$66/mo or $790/year
  • Up to 1,000 subscribers
  • Everything in Creator plan
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
  • 24/7 priority email & chat support

Cost Calculator

Keep Paying Kit

Monthly$33/mo
Yearly$396/yr
5-Year Total$2k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $156
SaaS
$396
DIY
$240
3 YearsSave $468
SaaS
$1.2k
DIY
$720
5 YearsSave $780
SaaS
$2k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 39 features at very easy complexity.

Build vs Buy

Should you build a Kit alternative or buy the subscription? Estimate based on 39 features.

Buy Kit

Better Value
Monthly cost$330/mo
3-year total$11,880
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Kit saves ~$25,080 over 3 years vs building.

Estimates based on 39 features and a BuildScore of 5/5. Actual costs vary.

Integrations

14 known integrations

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