Kit
kit.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Automated Email Marketing & Newsletter Platform
How to Replace KitOverview
Features
39 features across 16 categories
Audience Management(3)
Organize subscribers by tags and segments based on interests and behaviors for targeted, relevant messaging
Identify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns
Create topics of interests and customize your unsubscribe page to reduce subscriber churn
Automation(3)
Create and send a series of emails automatically based on triggers and user behaviors
Set up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates
Build email sequences and workflows with drag-and-drop simplicity for automated subscriber engagement
Collaboration(3)
Multiple team members can work on the same email simultaneously with real-time changes
Jump back to any version of your draft, see what changed, and collaborate with confidence
Add multiple team members with their own logins to support your marketing efforts
Content Management(1)
Access to your own image library with photos you use often, Unsplash, and your own Instagram photos
Core Email(4)
Create your very own custom email templates with HTML/CSS
Send personalized, engaging emails to reach your audience with customizable templates and content
Access to pre-built email templates that can be easily customized to fit your brand
Write and design newsletters that build loyal fans with easy-to-use editor
Customization(1)
Toggle off the Kit branding on landing pages, emails, and product pages
Deliverability(1)
Industry-leading 99.8% delivery rate with average open rates above 40%
Growth(2)
Get a free SparkLoop plan to build a reward referral program to drive newsletter growth and earn $1-$5 per signup
Grow subscribers by cross-promoting with other creators in the Kit network
Integration(3)
Get access to Kit's API to build your own integration and organize email subscribers
Dynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting
Connect all your tools so everything works together seamlessly with 100+ direct integrations
List Building(4)
Create a mini website with your Creator Profile to host all your newsletter content, links, products, and more
Offer a freebie digital file to your audience that will be delivered automatically when they sign up
Capture subscribers with customizable opt-in forms that can be embedded as modals, sticky bars, slide-ins, or inline embeds
Build beautiful customized website pages that convert with customizable templates and branded domains
Monetization(2)
Sell digital products, memberships, subscriptions, and run paid newsletters directly through Kit
Monetize your newsletter with premium brand partnerships and programmatic advertising
Optimization(3)
Fix any link errors even after you've sent your email
Optimize email conversions with data-driven split testing of subject lines and content
One-click to resend email campaigns to subscribers who have not yet opened the email to boost open rate
Personalization(1)
Use Liquid to deeply personalize content, showing different relevant content to different subscribers based on their tags
Productivity(1)
Create reusable content snippets that can be automatically inserted into emails to save time
Reporting(4)
Track growth with actionable audience insights and detailed reporting
Catch deliverability issues before they hurt your revenue by seeing exactly which email providers or segments are underperforming
Track ROI across your entire marketing funnel to see which campaigns drive revenue
Detailed analytics of your audience growth showing what forms or pages people are signing up for
Support(3)
Round-the-clock email and chat support for platform assistance
Round-the-clock priority email and chat support for faster response times
Free migration service for creators with over 5,000 subscribers on paid plans
Pricing
Newsletter
- ✓Up to 10,000 subscribers
- ✓Unlimited landing pages & forms
- ✓Unlimited email broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products & subscriptions
- ✓1 basic Visual Automation
Creator
Popular- ✓Up to 1,000 subscribers
- ✓Everything in Newsletter plan
- ✓Unlimited visual automations
- ✓Unlimited email sequences
- ✓A/B test subject lines
- ✓Survey subscribers with polls
- ✓Remove Kit branding
- ✓Apps & integrations
- ✓RSS campaigns
- ✓24/7 email & chat support
Pro
Popular- ✓Up to 1,000 subscribers
- ✓Everything in Creator plan
- ✓Unlimited users
- ✓Insights dashboard
- ✓Deliverability reporting
- ✓Subscriber engagement scoring
- ✓Collaborative editing
- ✓A/B test subject lines & content
- ✓Facebook custom audiences
- ✓Newsletter referral system
- ✓Edit links in sent broadcasts
- ✓24/7 priority email & chat support
Cost Calculator
Keep Paying Kit
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 39 features at very easy complexity.
Build vs Buy
Should you build a Kit alternative or buy the subscription? Estimate based on 39 features.
Buy Kit
Better ValueBuild Your Own
Buying Kit saves ~$25,080 over 3 years vs building.
Estimates based on 39 features and a BuildScore of 5/5. Actual costs vary.
Integrations
14 known integrations