How to Build Your Own Criteo
Replace Criteo with a custom build. The Global Commerce Media Advertising Platform
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 29 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 29 features
Performance Media(3 features)
Automated acquisition and retention solution for marketers and agencies
Reach new people who are likely interested but don't know the brand yet
Increase customer lifetime value from people who already know the brand
Data Management(2 features)
Multi-pronged addressability strategy for the ecosystem to solve cookieless advertising challenges
Solution to maximize value of logged-in traffic and addressable inventory
Education(2 features)
Best-in-class certifications to expand knowledge and skills
Reports, guides, webinars, and resources to inform ad strategy
Integration(2 features)
World's second largest API program connecting to leading partners and DSPs
Seamless access to 60+ third-party DSPs for media owners
Resources(2 features)
Real-world examples of ad formats, verticals, and regions
Real-world examples of how clients realized their goals with Criteo
Retail Media(2 features)
Retail media solution for brands and agencies on the open internet
End-to-end self-service platform to buy and sell retail media with standardized measurement
AI(1 features)
Advanced AI that thinks like a shopper to help reach goals faster
AI / Bidding Optimization(1 features)
Bids based on the predicted value of each user to save money
Cost Calculator
Pricing data not available for Criteo. Check their website for current pricing.