Applitools

applitools.com
DevOps
Weekend Project

Visual AI for automated testing at scale

How to Replace Applitools

Overview

Applitools provides AI-powered visual testing and monitoring for web and mobile applications, enabling teams to detect visual bugs and ensure visual consistency across browsers and devices. The platform combines visual AI with intelligent test automation to reduce test maintenance and improve release velocity.

Features

45 features across 17 categories

Accessibility(1)

Color Blindness SimulationPremium

Test visual accessibility by simulating different types of color blindness.

Also in: Justinmind, Justworks, Notion

Analysis(3)

Flaky Test DetectionAIPremium

AI-powered identification of unreliable tests prone to false positives.

Root Cause AnalysisAI

AI pinpoints the exact visual difference causing test failures.

Screenshot ComparisonAI

Compare screenshots pixel-perfect with intelligent visual diffing.

Also in: Lexion, Ironclad, Juro

Analytics(4)

Custom MetricsPremium

Define and track custom visual quality metrics.

Test History & TrendsPremium

Track test results over time to identify visual regression patterns.

Test InsightsAIPremium

AI-powered insights on test quality, coverage, and effectiveness.

Test Reports & AnalyticsPremium

Comprehensive dashboards and reports on test results and trends.

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Autonomous Test MaintenanceAIPremium

AI automatically maintains tests by identifying and adapting to intentional UI changes.

Intelligent Test RunnerAIPremium

Optimized test execution engine that learns and adapts to improve performance.

Also in: monday.com, Notion, Airtable

Collaboration(1)

Collaboration FeaturesPremium

Share results and collaborate on test reviews with team members.

Also in: Notion, Airtable, Obsidian

Compliance(1)

Accessibility TestingAIPremium

Automated accessibility compliance checking integrated with visual testing.

Also in: Insider CDP, Airtable, 1Password

Debugging(2)

DOM CapturePremium

Capture full DOM structure for enhanced debugging and analysis.

Session LogsPremium

Detailed logs of test execution for debugging and auditing.

Development(1)

Eyes SDK

Developer SDK for integrating visual testing into automation frameworks.

Also in: Kissflow, Lattice, WordPress.com

Integration(1)

CI/CD Integration

Native integration with Jenkins, GitLab, GitHub Actions, and more.

Management(2)

Baseline Management

Intelligent baseline versioning and management system.

Data Retention

Configure how long test data and baselines are retained.

Monitoring(2)

Drift DetectionAIPremium

Automatically detect unintended visual changes in production.

Visual MonitoringAIPremium

Continuous monitoring of web applications for visual changes.

Notifications(1)

Smart NotificationsAIPremium

Intelligent alerts for test failures and important events.

Organization(1)

Batch Testing

Group related tests together for better organization and reporting.

Performance(2)

Performance MonitoringPremium

Monitor and analyze web application performance during tests.

Ultra Fast GridPremium

Parallel test execution across browsers and devices for faster feedback.

Reporting(1)

Advanced ReportingPremium

Customizable reports for stakeholders and management.

Security(2)

Role-Based Access ControlPremium

Fine-grained permissions and team management.

SSO & AuthenticationPremium

Enterprise-grade single sign-on and authentication options.

Testing(18)

API TestingPremium

Visual testing for APIs and response payloads.

Browser EmulationPremium

Emulate specific browser conditions and network scenarios.

Codeless TestingPremium

Create visual tests without writing code using the web-based editor.

Content Testing

Extract and validate text content from UI elements automatically.

Cross-Browser Testing

Test web applications across 500+ browser and device combinations instantly.

Dark Mode TestingPremium

Automatically test dark mode variants of web applications.

Dynamic Content TestingAI

Smart handling of dynamic and variable content in visual tests.

Layout Testing

Verify page layout and spacing across different screen sizes and browsers.

Localization TestingPremium

Test applications across multiple languages and locales.

Match Levels

Flexible matching modes from strict pixel-matching to intelligent AI matching.

Mobile TestingPremium

Test native and hybrid mobile applications on iOS and Android devices.

Native Mobile AppsAIPremium

Test native iOS and Android applications with visual AI.

Page Regions

Ignore specific regions or elements during visual comparison.

PDF TestingPremium

Compare and validate PDF documents visually across test runs.

Regions & Locators

Define specific regions or UI elements to focus visual testing.

Resource Status

Verify all resources on page load successfully.

Responsive Web Testing

Automatically test responsive designs across multiple viewport sizes.

Visual AI EngineAI

AI-powered visual regression testing that understands visual intent rather than pixel-perfect matching.

Pricing

Free

Free
  • Basic visual testing for up to 100 checkpoints per month

Starter

$99/mo
  • 10
  • 000 checkpoints
  • 3 users
  • email support

Standard

Popular
$199/mo
  • 50
  • 000 checkpoints
  • 5 users
  • priority support

Professional

$399/mo
  • 200
  • 000 checkpoints
  • 10 users
  • 24/7 support

Enterprise

Contact Sales
  • Unlimited checkpoints
  • custom users
  • dedicated support

Cost Calculator

Keep Paying Applitools

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 45 features at very easy complexity.

Build vs Buy

Should you build a Applitools alternative or buy the subscription? Estimate based on 45 features.

Buy Applitools

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Applitools saves ~$1,320 over 3 years vs building.

Estimates based on 45 features and a BuildScore of 5/5. Actual costs vary.

Integrations

28 known integrations