Replacement Guide

How to Build Your Own Amazon Publisher Services

Replace Amazon Publisher Services with a custom build. Shaping the future of digital advertising

Weekend Project
13 features3 integrationsOne weekend

Estimated Timeline

Based on 13 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 13 features

Publisher Tools(4 features)

Audio Publisher Solutions

Optimize demand for audio inventory while maintaining high bar for listener experience

Mobile App Developer Solutions

Enable incremental bidding alongside waterfall for game studios and utility apps

Streaming TV Publisher Solutions

Increase revenue across connected devices for ad-supported streaming TV content

Web Publisher Solutions

Solutions specifically designed for web publishers to increase revenue and improve user experience

Marketplace(3 features)

Connections Marketplace

Discover, try, and activate ad solutions with little or no development work

Transparent Ad Marketplace

Multi-slot integration for header bidding that improves earnings with server-to-server integration

Unified Ad Marketplace

High quality ad solutions with strong CPMs for publishers focused on ad quality

Analytics(1 features)

Marketplace Signal IQ

Measure, benchmark, and optimize signal investments

Buying Platform(1 features)

Programmatic Buyer Access

Get direct access to high quality digital media inventory including majority of Comscore top 250 publishers

Cloud Infrastructure(1 features)

Amazon Publisher Cloud

Easily improve revenue and reduce latency with a single call to server-to-server marketplace and analyze first-party signals with Amazon Ads audience insights

Data & Signals(1 features)

Exclusive Amazon Signals

Enrich supply with billions of exclusive insights from Amazon Ads to map intent-to-buy signals

Infrastructure(1 features)

Server-to-Server Marketplace

Reduce latency and improve revenue with single call integration

Integration(1 features)

Prebid Adapter

Open beta adapter for Prebid integration

Cost Calculator

Pricing data not available for Amazon Publisher Services. Check their website for current pricing.

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