Swell vs Wix eCommerce
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Swell offers more features (127 vs 74) and fewer integrations (9 vs 19). Starting price: Swell at $29/mo vs Wix eCommerce at $27/mo. Swell has 123 unique features while Wix eCommerce has 70 unique features, with 4 features in common.
| Swell | Wix eCommerce | |
|---|---|---|
| Category | E-commerce | E-commerce |
| Total Features | 127 | 74 |
| AI-Powered Features | 0 | 5 |
| Starting Price | $29/mo | $27/mo |
| Pricing Tiers | 5 | 3 |
| Integrations | 9 | 19 |
| Shared Features | 4 | |
| Shared Integrations | 3 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| AI Image Creator | ||
| AI Image Editor | ||
| AI Product Descriptions | ||
| AI Product Recommendations | ||
| Twik AI-powered Site Personalization |
Admin & Management (4 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Customized Dashboard | ||
| Multi-store Access | ||
| Role-based Permissions | ||
| Team Management |
Analytics (0 vs 6)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Business Insights | ||
| Business Reports | ||
| Custom Reports | ||
| Google Analytics Integration | ||
| Top Products Monitor | ||
| Traffic Reports |
Automation (0 vs 1)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Smart Business Automations |
Cart & Checkout (0 vs 4)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Abandoned Cart Recovery | ||
| Cart & Checkout | ||
| Express Checkout | ||
| Integrated Members Area |
Checkout (6 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Address Autocomplete | ||
| Cart Item Metadata | ||
| Custom Checkout | ||
| Guest Checkout | ||
| Hosted Checkout | ||
| Universal Cart |
Content (0 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Extensive Media Library | ||
| Robust Blog Platform |
Content Management (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Content Management |
Customer Management (5 vs 1)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Account Credit | ||
| Customer Activity Tracking | ||
| Customer Groups | ||
| Customer Profiles | ||
| Customer Types | ||
| Stored Addresses & Payment Methods |
Customization (2 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Custom Models | ||
| Custom Models & Fields |
Data Management (2 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Customer Import & Export | ||
| Product Import & Export |
Design & Customization (0 vs 3)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| 500+ Professional Templates | ||
| Drag-and-Drop Website Editor | ||
| Mobile-Optimized Storefront |
Developer Tools (7 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Backend API | ||
| Checkout API | ||
| Developer Console | ||
| Frontend & Backend APIs | ||
| Frontend API | ||
| Real-time Webhooks | ||
| Test Environments |
Digital Products (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Digital Commerce |
Domain & Hosting (0 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Custom Domain Name | ||
| Secure Hosting |
Extensions (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Swell Apps |
Fulfillment (6 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Flexible Fulfillment | ||
| Global Shipping & Tax Calculation | ||
| Hassle-Free Fulfillment | ||
| Local Pickup | ||
| Multi-warehouse Management | ||
| Product Shipping Dimensions | ||
| Smooth Refund Process | ||
| Split Fulfillment |
Integrations & Extensibility (0 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Open APIs | ||
| Velo by Wix |
Internationalization (7 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Global eCommerce Business | ||
| International Sales | ||
| Localizable Content | ||
| Localization | ||
| Manual & Automatic Conversions | ||
| Multi-Currency Support | ||
| Multi-Language Support | ||
| Multi-currency Management | ||
| Multi-language Configuration |
Inventory (0 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Catalog & Inventory Management | ||
| Multichannel Inventory Management |
Inventory Management (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Stock Inventory & History |
Marketing & SEO (0 vs 10)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Branded Marketing Campaigns | ||
| Built-in SEO Tools | ||
| Customer Loyalty & Engagement | ||
| Discounts & Coupons | ||
| Email Marketing Campaigns | ||
| Facebook & Instagram Ads | ||
| Gift Cards | ||
| Lead Generation | ||
| Product Reviews | ||
| Social Posts |
Marketing Automation (3 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Abandoned Cart Recovery | ||
| Automated Abandoned Cart Recovery | ||
| Customer Notifications |
Merchandising (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Cross-sells & Up-sells |
Mobile (0 vs 1)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Wix Owner App |
Order Management (7 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Custom Order Fields | ||
| Manual Order Creation | ||
| Order Activity Feed | ||
| Order Printout Templates | ||
| Post-sale Order Editing | ||
| Return Management | ||
| Send Order Invoices |
Payments (6 vs 13)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| 50+ Secure Payment Gateways | ||
| 80+ Payment Gateways | ||
| Automated Sales Tax | ||
| Built-in Chargeback & Refund Tools | ||
| Buy Now, Pay Later (BNPL) | ||
| Cash on Delivery & Bank Deposits | ||
| Competitive Processing Rates | ||
| Currency Converter | ||
| Debit/Credit Card Payments | ||
| Flexible Payment and Billing | ||
| Multiple Payment Gateways | ||
| Offline Payments | ||
| Online & In-App Payment | ||
| Personalized Payout Schedule | ||
| Saved Credit Cards |
Performance (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Media CDN with Image Transforms |
Physical Products (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Physical Goods Selling |
Pricing (2 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Bulk Price Rules & Grouping Pricing | ||
| International Price Lists |
Product Management (6 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Categories & Sub-categories | ||
| Custom Options | ||
| Custom Product Attributes | ||
| Product Bundling | ||
| Product Types | ||
| Unlimited Products & Variants |
Products (0 vs 9)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Digital Goods | ||
| Dropshipping | ||
| Import/Export Products | ||
| Multiple Product Variants | ||
| Print on Demand | ||
| Product Catalog Management | ||
| Product Imagery | ||
| Product Organization | ||
| Subscriptions |
Promotions (9 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Bulk Coupon Generation | ||
| Buy X Get Y Promotions | ||
| Coupon Code Management | ||
| Coupons & Promotions | ||
| Discount Rules | ||
| Gift Cards | ||
| Limited Time Offers | ||
| Store-wide Discounts | ||
| Usage Limits |
Reliability (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| 100% Uptime SLA |
Reporting (7 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Advanced Reports | ||
| Basic Reports | ||
| Custom Reports | ||
| Customer Reports | ||
| Finance Reports | ||
| Quick Stats | ||
| Sales Reports |
Sales Channels (1 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Direct-to-Consumer (DTC) | ||
| Marketplace Integration | ||
| Multichannel Sales |
Sales Models (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Purchase Options |
Security (0 vs 2)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Free SSL Certificate | ||
| PCI DSS Level 1 Compliance |
Shipping (2 vs 5)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Custom Shipping Rates | ||
| Delivery & Curbside Pickup | ||
| Discounted Shipping Rates | ||
| Flexible Shipping Options | ||
| Free Shipping | ||
| Shipping Price Rules | ||
| Streamlined Shipping |
Storefront Building (13 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Apps & Themes | ||
| Block-based Layout | ||
| Color Schemes | ||
| Custom Domains | ||
| Headless Storefronts | ||
| Inline Editing | ||
| Instant Publishing | ||
| Navigation Menus | ||
| Nested Navigation Menus | ||
| Responsive Design | ||
| Theme Editor | ||
| Unique Page Templates | ||
| Visual Store Builder |
Subscriptions (12 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Automatic Retry & Dunning | ||
| Dashboard Management for Subscriptions | ||
| Flexible Order Schedules | ||
| Flexible Subscription Checkout | ||
| Mixed Carts | ||
| One-time Purchase or Subscription | ||
| Pause & Resume Subscriptions | ||
| Separate Invoicing from Fulfillment | ||
| Subscription Commerce | ||
| Subscription Notifications | ||
| Subscription Products | ||
| Subscription Upgrade/Downgrade |
Support (2 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Developer Support | ||
| Priority Support |
Taxes (2 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Location-based Tax Settings | ||
| Tax Rules & Integrations |
Tracking (1 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Real-time Tracking |
Wholesale (6 vs 0)
| Feature | Swell | Wix eCommerce |
|---|---|---|
| Customer Groups & Discounts | ||
| Multi-part Payments | ||
| Volume-based Pricing | ||
| Wholesale & B2B | ||
| Wholesale Invoicing | ||
| Wholesale User Permissions |
Unique Features
Only in Swell (123)
Customized Dashboard
Multi-store Access
Role-based Permissions
Team Management
Address Autocomplete
Cart Item Metadata
Custom Checkout
Guest Checkout
Hosted Checkout
Universal Cart
Content Management
Account Credit
Customer Activity Tracking
Customer Groups
Customer Types
Stored Addresses & Payment Methods
Custom Models
Custom Models & Fields
Customer Import & Export
Product Import & Export
+ 103 more unique features
Only in Wix eCommerce (70)
AI Image Creator
AI Image Editor
AI Product Descriptions
AI Product Recommendations
Twik AI-powered Site Personalization
Business Insights
Business Reports
Google Analytics Integration
Top Products Monitor
Traffic Reports
Smart Business Automations
Cart & Checkout
Express Checkout
Integrated Members Area
Extensive Media Library
Robust Blog Platform
Customer Profiles
500+ Professional Templates
Drag-and-Drop Website Editor
Mobile-Optimized Storefront
+ 50 more unique features
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