SurveySparrow vs Totango
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
SurveySparrow offers more features (50 vs 40) and fewer integrations (8 vs 25). Starting price: SurveySparrow at Free vs Totango at $3000/mo. SurveySparrow has 50 unique features while Totango has 40 unique features, with 0 features in common.
| SurveySparrow | Totango | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 50 | 40 |
| AI-Powered Features | 3 | 15 |
| Starting Price | Free | $3000/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 8 | 25 |
| Shared Features | 0 | |
| Shared Integrations | 6 | |
| Data Quality | 90% | 70% |
Feature Comparison by Category
AI & Analytics (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| CogniVue |
AI & Automation (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Wings - AI-Powered Tools Suite |
Account Management (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Account Mapping |
Alerts (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Real-time Alerts |
Analytics (0 vs 9)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Account Segmentation | ||
| Churn Prediction | ||
| Cohort Analysis | ||
| Custom Metrics | ||
| Engagement Metrics | ||
| Health Scoring | ||
| Performance Benchmarking | ||
| Predictive Analytics | ||
| Usage Analytics |
Analytics & Reporting (7 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Bell Curve Analysis | ||
| Custom Dashboard Widgets | ||
| Customer Journey Map | ||
| Executive Dashboard | ||
| Key Driver Analysis | ||
| Real-Time Reporting & Analysis | ||
| Respondent Location Tracking |
Audience Management (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Audience Management |
Automation (2 vs 3)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Customer Journeys | ||
| Playbooks | ||
| Recurring Surveys | ||
| Workflow Automation | ||
| Workflows |
Channel Integration (3 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Omnichannel Feedback Collection | ||
| Slack Integration for Surveys | ||
| WhatsApp Feedback Collection |
Compliance (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Data Governance |
Customer Engagement (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Multi-threading |
Customer Feedback (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Survey Tools |
Customer Insights (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Customer Voice |
Customer Portal (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| White-label Portal |
Customer View (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Customer Timeline |
Customization (3 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Custom CSS Styling | ||
| Survey Themes | ||
| White-Label Surveys |
Data Management (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Attribute Mapping |
Employee Feedback (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| 360 Assessment |
Engagement (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Business Reviews |
Extensions (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Marketplace |
Integration (2 vs 2)
| Feature | SurveySparrow | Totango |
|---|---|---|
| 2000+ Platform Integrations | ||
| API & Webhooks | ||
| API Access | ||
| Email Integration |
Learning (0 vs 2)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Knowledge Base | ||
| Training Courses |
Localization (2 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Multi-Language Surveys | ||
| Survey Translation |
Mobility (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Mobile App |
Monetization (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Accept Payments |
Monitoring (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Customer Health Monitoring |
Performance (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Goal Tracking |
Productivity (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Task Management |
Reporting (1 vs 3)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Document Generator | ||
| Executive Dashboards | ||
| Gainsight-style Scorecards | ||
| QBRs and Executive Summaries |
Resource Management (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Resource Planning |
Revenue Operations (0 vs 3)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Expansion Revenue Tracking | ||
| Renewal Forecasting | ||
| Revenue Intelligence |
Review Management (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Reputation Management |
Security (4 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Data Security & Encryption | ||
| HIPAA Compliance | ||
| Role-based Access Control | ||
| Secure Surveys | ||
| Single Sign-On (SSO) |
Segmentation (0 vs 1)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Audience Builder |
Support & Ticketing (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Ticket Management |
Survey Collection (4 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Chatbot for Website | ||
| Offline Survey Collection | ||
| Partial Response Collection | ||
| SpotChecks |
Survey Design (3 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Advanced Question Types | ||
| Question Piping | ||
| Skip Logic & Display Logic |
Survey Distribution (4 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Email Survey Customization | ||
| Embedded Surveys | ||
| Post-Survey Redirect | ||
| Survey Distribution via QR Code |
Survey Type (7 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| CSAT & CES Surveys | ||
| Conversational Surveys | ||
| Mobile-First Surveys | ||
| NPS Software | ||
| Quiz & Auto-Scoring | ||
| Smart Surveys | ||
| Video Surveys |
Team Management (1 vs 0)
| Feature | SurveySparrow | Totango |
|---|---|---|
| Subaccounts & Multiple Users |
Unique Features
Only in SurveySparrow (50)
CogniVue
Wings - AI-Powered Tools Suite
Bell Curve Analysis
Custom Dashboard Widgets
Customer Journey Map
Executive Dashboard
Key Driver Analysis
Real-Time Reporting & Analysis
Respondent Location Tracking
Audience Management
Recurring Surveys
Workflow Automation
Omnichannel Feedback Collection
Slack Integration for Surveys
WhatsApp Feedback Collection
Custom CSS Styling
Survey Themes
White-Label Surveys
360 Assessment
2000+ Platform Integrations
+ 30 more unique features
Only in Totango (40)
Account Mapping
Real-time Alerts
Account Segmentation
Churn Prediction
Cohort Analysis
Custom Metrics
Engagement Metrics
Health Scoring
Performance Benchmarking
Predictive Analytics
Usage Analytics
Customer Journeys
Playbooks
Workflows
Data Governance
Multi-threading
Survey Tools
Customer Voice
White-label Portal
Customer Timeline
+ 20 more unique features
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