Qualtrics vs Totango
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Qualtrics offers more features (48 vs 40) and more integrations (27 vs 25). Starting price: Qualtrics at $1500/mo vs Totango at $3000/mo. Qualtrics has 44 unique features while Totango has 36 unique features, with 4 features in common.
| Qualtrics | Totango | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 48 | 40 |
| AI-Powered Features | 5 | 15 |
| Starting Price | $1500/mo | $3000/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 27 | 25 |
| Shared Features | 4 | |
| Shared Integrations | 16 | |
| Data Quality | 74% | 70% |
Feature Comparison by Category
Account Management (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Account Mapping |
Alerts (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Real-time Alerts |
Analytics (16 vs 9)
| Feature | Qualtrics | Totango |
|---|---|---|
| Account Segmentation | ||
| Advanced Reporting | ||
| Assisted Analytics | ||
| Benchmarking | ||
| Churn Prediction | ||
| Cohort Analysis | ||
| Conjoint Analysis | ||
| Custom Metrics | ||
| Custom Scoring | ||
| Data Export | ||
| Engagement Metrics | ||
| Health Scoring | ||
| Heatmaps and Eye Tracking | ||
| Journey Mapping | ||
| Longitudinal Studies |
Automation (3 vs 3)
| Feature | Qualtrics | Totango |
|---|---|---|
| Action Planning | ||
| Automated Workflows | ||
| Customer Journeys | ||
| Playbooks | ||
| Real-Time Alerts | ||
| Workflows |
Compliance (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Data Governance |
Core (14 vs 0)
| Feature | Qualtrics | Totango |
|---|---|---|
| Branching and Logic | ||
| Customer Effort Score (CES) | ||
| Distribution Management | ||
| Interactive Content | ||
| Mobile-Responsive Surveys | ||
| Multi-Language Support | ||
| Net Promoter Score (NPS) | ||
| Progressive Profiling | ||
| Randomization | ||
| Survey Builder | ||
| Survey Piping | ||
| Survey Validation Rules | ||
| Video and Image Feedback | ||
| eSignature Integration |
Customer Engagement (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Multi-threading |
Customer Feedback (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Survey Tools |
Customer Insights (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Customer Voice |
Customer Portal (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| White-label Portal |
Customer View (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Customer Timeline |
Customization (1 vs 0)
| Feature | Qualtrics | Totango |
|---|---|---|
| White Label Surveys |
Data (3 vs 0)
| Feature | Qualtrics | Totango |
|---|---|---|
| Quota Management | ||
| Sample Management | ||
| Survey Panels |
Data Management (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Attribute Mapping |
Data Quality (1 vs 0)
| Feature | Qualtrics | Totango |
|---|---|---|
| Duplicate Detection |
Engagement (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Business Reviews |
Extensions (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Marketplace |
Integration (3 vs 2)
| Feature | Qualtrics | Totango |
|---|---|---|
| API Access | ||
| Email Integration | ||
| Mobile App Feedback | ||
| Website Feedback |
Learning (0 vs 2)
| Feature | Qualtrics | Totango |
|---|---|---|
| Knowledge Base | ||
| Training Courses |
Mobility (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Mobile App |
Modules (4 vs 0)
| Feature | Qualtrics | Totango |
|---|---|---|
| Brand Experience | ||
| Employee Experience | ||
| Feedback Management | ||
| Product Experience |
Monitoring (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Customer Health Monitoring |
Performance (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Goal Tracking |
Productivity (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Task Management |
Reporting (0 vs 3)
| Feature | Qualtrics | Totango |
|---|---|---|
| Executive Dashboards | ||
| Gainsight-style Scorecards | ||
| QBRs and Executive Summaries |
Resource Management (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Resource Planning |
Revenue Operations (0 vs 3)
| Feature | Qualtrics | Totango |
|---|---|---|
| Expansion Revenue Tracking | ||
| Renewal Forecasting | ||
| Revenue Intelligence |
Security (3 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Anonymous Responses | ||
| Data Security and Compliance | ||
| Role-based Access Control | ||
| User Permissions and Roles |
Segmentation (0 vs 1)
| Feature | Qualtrics | Totango |
|---|---|---|
| Audience Builder |
Unique Features
Only in Qualtrics (44)
Advanced Reporting
Assisted Analytics
Benchmarking
Conjoint Analysis
Custom Scoring
Data Export
Heatmaps and Eye Tracking
Journey Mapping
Longitudinal Studies
MaxDiff Analysis
Response Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
Action Planning
Automated Workflows
Branching and Logic
Customer Effort Score (CES)
Distribution Management
eSignature Integration
+ 24 more unique features
Only in Totango (36)
Account Mapping
Account Segmentation
Churn Prediction
Cohort Analysis
Custom Metrics
Engagement Metrics
Health Scoring
Usage Analytics
Customer Journeys
Playbooks
Workflows
Data Governance
Multi-threading
Survey Tools
Customer Voice
White-label Portal
Customer Timeline
Attribute Mapping
Business Reviews
Marketplace
+ 16 more unique features
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