OptinMonster vs Unbounce
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OptinMonster offers more features (84 vs 41) and fewer integrations (15 vs 28). Starting price: OptinMonster at $7/mo vs Unbounce at $74/mo. OptinMonster has 81 unique features while Unbounce has 38 unique features, with 3 features in common.
| OptinMonster | Unbounce | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 84 | 41 |
| AI-Powered Features | 1 | 6 |
| Starting Price | $7/mo | $74/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 15 | 28 |
| Shared Features | 3 | |
| Shared Integrations | 4 | |
| Data Quality | 95% | 71% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| AI Popups |
AI & Optimization (0 vs 2)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| AI Copy Generator | ||
| Conversion Intelligence |
Account Management (3 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Advertising (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Native Ad Builder |
Analytics (6 vs 6)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Analytics Dashboard | ||
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Conversion Rate Benchmarking | ||
| Customer Journey Mapping | ||
| Google Analytics Integration | ||
| Heatmaps | ||
| Revenue Attribution | ||
| Session Recordings | ||
| Success Scripts | ||
| Success Tracking | ||
| UTM Parameter Tracking |
Automation (2 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Builder (2 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (11 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (2 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| GDPR Compliance |
Conversion Optimization (0 vs 3)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Countdown Timers | ||
| Dynamic CTA Buttons | ||
| Dynamic Countdown |
Conversion Tools (5 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (3 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Custom Branding | ||
| Custom CSS & JavaScript | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (6 vs 4)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Drag-and-Drop Builder | ||
| Image Galleries | ||
| Mobile Friendly Campaigns | ||
| Mobile-Responsive Design | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups | ||
| Template Library |
Domain Management (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Custom Domain |
Education (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| OptinMonster University |
Forms (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Multiple Form Views |
Integration (0 vs 3)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| API Access | ||
| Conversion API | ||
| Webhook Support |
Integrations (12 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Generation (0 vs 3)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Email Capture | ||
| Form Builder | ||
| Pop-ups and Sticky Bars |
Lead Management (0 vs 2)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Lead Export | ||
| Lead Scoring |
Lead Quality (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| TruLead® |
Media (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Video Integration |
Optimization (0 vs 2)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| A/B Testing | ||
| Smart Traffic Distribution |
Performance (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Page Speed Optimization |
Personalization (5 vs 5)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Custom Success Messages | ||
| Device-Based Personalization | ||
| Dynamic Text Replacement | ||
| Geo-Targeting | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags | ||
| Source-Based Personalization | ||
| Visitor Segmentation |
Security (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| SSL Certificate |
Segmentation (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| List Segmentation |
Support (3 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (11 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Team Management (0 vs 2)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Collaboration Tools | ||
| Role-Based Access Control |
Technology (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Progressive Web App Support |
Templates (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| A/B Testing |
Triggers (6 vs 0)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Version Control (0 vs 1)
| Feature | OptinMonster | Unbounce |
|---|---|---|
| Version History |
Unique Features
Only in OptinMonster (81)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
Fullscreen Overlays
+ 61 more unique features
Only in Unbounce (38)
Native Ad Builder
AI Copy Generator
Conversion Intelligence
Analytics Dashboard
Conversion Rate Benchmarking
Customer Journey Mapping
Heatmaps
Session Recordings
UTM Parameter Tracking
GDPR Compliance
Dynamic Countdown
Dynamic CTA Buttons
Custom CSS & JavaScript
Drag-and-Drop Builder
Image Galleries
Mobile-Responsive Design
Template Library
Custom Domain
API Access
Conversion API
+ 18 more unique features
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