OptinMonster vs Retention Science
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OptinMonster offers more features (84 vs 18) and more integrations (15 vs 1). Starting price: OptinMonster at $7/mo vs Retention Science at Contact Sales. OptinMonster has 84 unique features while Retention Science has 18 unique features, with 0 features in common.
| OptinMonster | Retention Science | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 84 | 18 |
| AI-Powered Features | 1 | 11 |
| Starting Price | $7/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 15 | 1 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (1 vs 9)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| AI Email Optimization | ||
| AI Popups | ||
| Churn Prediction | ||
| Customer Behavior Prediction | ||
| Customer Lifetime Value Prediction | ||
| Email Content Optimization | ||
| Email Frequency Optimization | ||
| Product Recommendation Engine | ||
| Send Time Optimization | ||
| Subject Line Optimization |
Account Management (3 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (6 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (2 vs 3)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Behavior Automation | ||
| Drag-and-Drop Workflow Editor | ||
| Multi-Stage Customer Engagement | ||
| OnSite Follow-up Campaigns® | ||
| Predictive Lifecycle Automation |
Builder (2 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (11 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (2 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Conversion Tools (5 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (3 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (0 vs 1)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Customer Data Platform (CDP) |
Design (6 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (1 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| OptinMonster University |
Forms (1 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Multiple Form Views |
Integration (0 vs 1)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Ecommerce Platform Integrations |
Integrations (12 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (1 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| TruLead® |
Multi-Channel (0 vs 1)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| SMS Marketing |
Personalization (5 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting (0 vs 2)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Revenue Reporting | ||
| Rich Data Reporting |
Segmentation (1 vs 1)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Advanced Segmentation | ||
| List Segmentation |
Support (3 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (11 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (1 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| A/B Testing |
Triggers (6 vs 0)
| Feature | OptinMonster | Retention Science |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
Only in Retention Science (18)
AI Email Optimization
Churn Prediction
Customer Behavior Prediction
Customer Lifetime Value Prediction
Email Content Optimization
Email Frequency Optimization
Product Recommendation Engine
Send Time Optimization
Subject Line Optimization
Drag-and-Drop Workflow Editor
Multi-Stage Customer Engagement
Predictive Lifecycle Automation
Customer Data Platform (CDP)
Ecommerce Platform Integrations
SMS Marketing
Revenue Reporting
Rich Data Reporting
Advanced Segmentation
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