OptinMonster vs Outbrain Direct Response

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

OptinMonster offers more features (84 vs 11) and more integrations (15 vs 0). Starting price: OptinMonster at $7/mo vs Outbrain Direct Response at Contact Sales. OptinMonster has 84 unique features while Outbrain Direct Response has 11 unique features, with 0 features in common.

OptinMonsterOutbrain Direct Response
CategoryMarketing AutomationMarketing Automation
Total Features8411
AI-Powered Features12
Starting Price$7/moContact Sales
Pricing Tiers40
Integrations150
Shared Features0
Shared Integrations0
Data Quality95%30%

Feature Comparison by Category

AI (1 vs 1)

FeatureOptinMonsterOutbrain Direct Response
AI Popups
Predictive AI Technology

Account Management (3 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Multi-Site Support
Okta Integration
Sub-Accounts

Analytics (6 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking

Automation (2 vs 1)

FeatureOptinMonsterOutbrain Direct Response
Behavior Automation
Bid Automation Technology
OnSite Follow-up Campaigns®

Builder (2 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Build From Scratch
Drag & Drop Builder

Campaign Type (11 vs 0)

FeatureOptinMonsterOutbrain Direct Response
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
Fullscreen Overlays
Inline Forms
Lightbox Popups
Sidebar Forms
Slide-In Campaigns

Campaigns (2 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Unlimited Campaigns
Unlimited Subscribers

Conversion Tools (5 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Advanced Traffic Redirection
Click to Load Campaigns
Content Locking
MonsterLinks
Yes/No Optins

Customization (3 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Custom Branding
Custom Domains
Remove OptinMonster Badge

Design (6 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Custom CSS
Custom Fonts
Mobile Friendly Campaigns
MonsterEffects™
MonsterSounds™
Responsive Popups

Education (1 vs 0)

FeatureOptinMonsterOutbrain Direct Response
OptinMonster University

Forms (1 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Multiple Form Views

Infrastructure (0 vs 1)

FeatureOptinMonsterOutbrain Direct Response
Global Scale Platform

Integration (0 vs 1)

FeatureOptinMonsterOutbrain Direct Response
Seamless Integration

Integrations (12 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Developer API
Easy Digital Downloads Integration
Lead Sharing
Magento Integration
MemberPress Integration
PPC & Ad Script Integration
Shopify App
Uncanny Automator Integration
Webhooks
WooCommerce Integration
WordPress Plugin
Zapier Integration

Lead Generation (0 vs 1)

FeatureOptinMonsterOutbrain Direct Response
Lead Generation Focus

Lead Quality (1 vs 0)

FeatureOptinMonsterOutbrain Direct Response
TruLead®

Optimization (0 vs 1)

FeatureOptinMonsterOutbrain Direct Response
Campaign Optimization Tools

Personalization (5 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Custom Success Messages
Dynamic Text Replacement
OnSite Retargeting®
Smart Success
Smart Tags

Reporting (0 vs 2)

FeatureOptinMonsterOutbrain Direct Response
Real-Time Analytics
Transparent Reporting

Segmentation (1 vs 0)

FeatureOptinMonsterOutbrain Direct Response
List Segmentation

Support (3 vs 1)

FeatureOptinMonsterOutbrain Direct Response
14-Day Money Back Guarantee
Account Management Support
Done-For-You Campaign Setup
MonsterLeads™

Targeting (11 vs 2)

FeatureOptinMonsterOutbrain Direct Response
Adblock Detection
Advanced Targeting
Contextual Insights
Cookie Retargeting
Device Targeting
Exit-Intent® Technology
Geolocation Targeting
HTML Targeting
Javascript Targeting
New vs. Returning Visitor
Page Level Targeting
Referrer Detection
UTM Campaign Targeting

Templates (1 vs 0)

FeatureOptinMonsterOutbrain Direct Response
700+ Templates

Testing & Optimization (1 vs 0)

FeatureOptinMonsterOutbrain Direct Response
A/B Testing

Triggers (6 vs 0)

FeatureOptinMonsterOutbrain Direct Response
Attention Activation™
Inactivity Sensor™
Scheduled Campaigns
Scroll/Interest Triggers
Time on Site Triggers
Timed Display Controls

Unique Features

Only in OptinMonster (84)

Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars

+ 64 more unique features

Only in Outbrain Direct Response (11)

Predictive AI Technology
Bid Automation Technology
Global Scale Platform
Seamless Integration
Lead Generation Focus
Campaign Optimization Tools
Real-Time Analytics
Transparent Reporting
Account Management Support
Advanced Targeting
Contextual Insights

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