OptinMonster vs Outbrain Direct Response
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OptinMonster offers more features (84 vs 11) and more integrations (15 vs 0). Starting price: OptinMonster at $7/mo vs Outbrain Direct Response at Contact Sales. OptinMonster has 84 unique features while Outbrain Direct Response has 11 unique features, with 0 features in common.
| OptinMonster | Outbrain Direct Response | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 84 | 11 |
| AI-Powered Features | 1 | 2 |
| Starting Price | $7/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 15 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 30% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| AI Popups | ||
| Predictive AI Technology |
Account Management (3 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (6 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (2 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Behavior Automation | ||
| Bid Automation Technology | ||
| OnSite Follow-up Campaigns® |
Builder (2 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (11 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (2 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Conversion Tools (5 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (3 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (6 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (1 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| OptinMonster University |
Forms (1 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Multiple Form Views |
Infrastructure (0 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Global Scale Platform |
Integration (0 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Seamless Integration |
Integrations (12 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Generation (0 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Lead Generation Focus |
Lead Quality (1 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| TruLead® |
Optimization (0 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Campaign Optimization Tools |
Personalization (5 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting (0 vs 2)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Real-Time Analytics | ||
| Transparent Reporting |
Segmentation (1 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| List Segmentation |
Support (3 vs 1)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Account Management Support | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (11 vs 2)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Adblock Detection | ||
| Advanced Targeting | ||
| Contextual Insights | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (1 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| A/B Testing |
Triggers (6 vs 0)
| Feature | OptinMonster | Outbrain Direct Response |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
Only in Outbrain Direct Response (11)
Predictive AI Technology
Bid Automation Technology
Global Scale Platform
Seamless Integration
Lead Generation Focus
Campaign Optimization Tools
Real-Time Analytics
Transparent Reporting
Account Management Support
Advanced Targeting
Contextual Insights
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