Optimizely vs Retently
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Optimizely offers fewer features (48 vs 57) and fewer integrations (0 vs 19). Starting price: Optimizely at Contact Sales vs Retently at $49/mo. Optimizely has 47 unique features while Retently has 56 unique features, with 1 features in common.
| Optimizely | Retently | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 48 | 57 |
| AI-Powered Features | 9 | 3 |
| Starting Price | Contact Sales | $49/mo |
| Pricing Tiers | 9 | 3 |
| Integrations | 0 | 19 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 95% |
Feature Comparison by Category
AI (3 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| AI Content Generation | ||
| AI Predictive Audiences | ||
| Opal AI |
Analytics (4 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Analytics Dashboard | ||
| Personalization ROI Measurement | ||
| Stats Engine | ||
| Warehouse-native Analytics |
Analytics & Reporting (0 vs 13)
| Feature | Optimizely | Retently |
|---|---|---|
| AI-Powered Feedback Classification & Topic Analytics | ||
| AI-Powered Sentiment Analysis | ||
| AI-Powered Text Analysis | ||
| Account-Level Exportable Scores | ||
| Advanced Reporting, Trends, and Benchmarking | ||
| Audience and Feedback Segmentation | ||
| CX Analytics | ||
| Feedback Analytics | ||
| Journey Mapping | ||
| NPS Benchmarks | ||
| Real-Time Insights | ||
| Trend Groups | ||
| Trends in Group |
Automation (1 vs 7)
| Feature | Optimizely | Retently |
|---|---|---|
| Automated Email Follow-Ups | ||
| Automated Recurring Surveys | ||
| Feedback Loop | ||
| Flexible Workflows | ||
| Page Redirect | ||
| Survey Reminders | ||
| Task Automation | ||
| Webhook Events |
Collaboration (5 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Commenting and Collaboration | ||
| Integrated Calendar | ||
| Project Collaboration | ||
| Task and Workflow Management | ||
| Work Request Streamlining |
Commerce (6 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| AI Product Recommendations | ||
| AI Product Search | ||
| Commerce Platform | ||
| Configured Commerce | ||
| Inventory and Order Management | ||
| Multi-site and Multi-lingual |
Content Management (8 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Asset Lineage Tracking | ||
| Authoring and Layout | ||
| Brand Collections | ||
| Content Approval Workflows | ||
| Content Management System | ||
| Content Orchestration | ||
| Content Planning | ||
| Digital Asset Management |
Data Management (3 vs 5)
| Feature | Optimizely | Retently |
|---|---|---|
| Antivirus Detection | ||
| Customer Profile Management | ||
| Data Export | ||
| Data Platform | ||
| Data Residency | ||
| Email Addresses Cleanup | ||
| Outbox Data Retention | ||
| Segmentation |
Developer Tools (3 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| .NET Core Support | ||
| Robust APIs | ||
| SDKs |
Feedback Management (0 vs 2)
| Feature | Optimizely | Retently |
|---|---|---|
| Feedback Import | ||
| Feedback Management |
Implementation (0 vs 1)
| Feature | Optimizely | Retently |
|---|---|---|
| Data Migration Concierge |
Integration (0 vs 1)
| Feature | Optimizely | Retently |
|---|---|---|
| REST API |
Integrations (1 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Pre-built Connectors |
Notifications (0 vs 1)
| Feature | Optimizely | Retently |
|---|---|---|
| Email & Slack Alerts |
Performance (1 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Cached Data Files |
Personalization (5 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| AI-driven Personalization | ||
| Behavior-based Personalization | ||
| Experience Optimization | ||
| Real-time Personalization | ||
| Visitor Targeting |
Security (1 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Secure and Compliant Analytics |
Support (1 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Community and Documentation |
Survey Channels (0 vs 7)
| Feature | Optimizely | Retently |
|---|---|---|
| Email Surveys | ||
| Embed Survey | ||
| In-App Surveys | ||
| Kiosk Surveys | ||
| Link Surveys | ||
| Omnichannel Reach | ||
| SMS Surveys |
Survey Customization (0 vs 6)
| Feature | Optimizely | Retently |
|---|---|---|
| Custom FROM Domain | ||
| Custom Survey Design | ||
| Multi-Language Survey Templates | ||
| No Retently Branding | ||
| Survey Branding & Personalization | ||
| Template Merge Fields |
Survey Management (0 vs 9)
| Feature | Optimizely | Retently |
|---|---|---|
| Customer Lifecycle Surveys | ||
| Question Routing | ||
| Smart Surveys | ||
| Survey Delay | ||
| Survey Outbox | ||
| Survey Queue | ||
| Survey Sampling | ||
| Survey Throttling | ||
| Transactional Surveys |
Survey Optimization (0 vs 1)
| Feature | Optimizely | Retently |
|---|---|---|
| A/B Testing |
Survey Types (0 vs 4)
| Feature | Optimizely | Retently |
|---|---|---|
| Anonymous Employee Surveys | ||
| CES Surveys | ||
| CSAT Surveys | ||
| NPS Surveys |
Targeting (2 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Advanced Audience Targeting | ||
| Real-time Audience Targeting |
Testing (3 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| A/B Testing | ||
| Feature Experimentation | ||
| Web Experimentation |
User Interface (1 vs 0)
| Feature | Optimizely | Retently |
|---|---|---|
| Click-to-Create Experiences |
Unique Features
Only in Optimizely (47)
AI Content Generation
AI Predictive Audiences
Opal AI
Analytics Dashboard
Personalization ROI Measurement
Stats Engine
Warehouse-native Analytics
Task Automation
Commenting and Collaboration
Integrated Calendar
Project Collaboration
Task and Workflow Management
Work Request Streamlining
AI Product Recommendations
AI Product Search
Commerce Platform
Configured Commerce
Inventory and Order Management
Multi-site and Multi-lingual
Asset Lineage Tracking
+ 27 more unique features
Only in Retently (56)
Account-Level Exportable Scores
Advanced Reporting, Trends, and Benchmarking
AI-Powered Feedback Classification & Topic Analytics
AI-Powered Sentiment Analysis
AI-Powered Text Analysis
Audience and Feedback Segmentation
CX Analytics
Feedback Analytics
Journey Mapping
NPS Benchmarks
Real-Time Insights
Trend Groups
Trends in Group
Automated Email Follow-Ups
Automated Recurring Surveys
Feedback Loop
Flexible Workflows
Page Redirect
Survey Reminders
Webhook Events
+ 36 more unique features
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