OneSignal vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OneSignal offers fewer features (41 vs 84) and more integrations (25 vs 15). Starting price: OneSignal at $99/mo vs OptinMonster at $7/mo. OneSignal has 38 unique features while OptinMonster has 81 unique features, with 3 features in common.
| OneSignal | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 41 | 84 |
| AI-Powered Features | 3 | 1 |
| Starting Price | $99/mo | $7/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 25 | 15 |
| Shared Features | 3 | |
| Shared Integrations | 4 | |
| Data Quality | 71% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (7 vs 6)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Analytics Dashboard | ||
| Audience Insights | ||
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Event Tracking | ||
| Google Analytics Integration | ||
| Link Shortening | ||
| Message Archive | ||
| Predictive Analytics | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking | ||
| UTM Parameters |
Audience Management (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Audience Segmentation | ||
| User Profiles |
Automation (2 vs 2)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Automation Workflows | ||
| Behavior Automation | ||
| Multi-Channel Journeys | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (3 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Audit Logs | ||
| Compliance & Privacy | ||
| Unsubscribe Management |
Content Management (1 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Template Library |
Conversion Tools (0 vs 5)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (1 vs 3)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge | ||
| White Label |
Data Management (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Bulk CSV Import | ||
| Data Warehousing |
Design (0 vs 6)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Developer Tools (1 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| SDK Support |
Education (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Custom Domains | ||
| Email Authentication |
Engagement (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Deep Linking | ||
| Frequency Capping |
Forms (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Multiple Form Views |
Infrastructure (1 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Global Infrastructure |
Integration (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| REST API | ||
| Webhooks |
Integrations (0 vs 12)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| TruLead® |
Messaging (6 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Content Cards | ||
| Email Campaigns | ||
| In-App Messaging | ||
| Live Activity (iOS) | ||
| Push Notifications | ||
| SMS Messaging |
Optimization (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| A/B Testing | ||
| AI-Powered Send Time Optimization |
Personalization (1 vs 5)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Personalization Engine | ||
| Smart Success | ||
| Smart Tags |
SMS (1 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| SMS Delivery Tracking |
Segmentation (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| List Segmentation |
Support (1 vs 3)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Dedicated Support | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (2 vs 11)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Attributes | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geo-Targeting | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
User Management (2 vs 0)
| Feature | OneSignal | OptinMonster |
|---|---|---|
| Preference Management | ||
| Role-Based Access Control |
Unique Features
Only in OneSignal (38)
Analytics Dashboard
Audience Insights
Event Tracking
Link Shortening
Message Archive
Predictive Analytics
UTM Parameters
Audience Segmentation
User Profiles
Automation Workflows
Multi-Channel Journeys
Audit Logs
Compliance & Privacy
Unsubscribe Management
Template Library
White Label
Bulk CSV Import
Data Warehousing
SDK Support
Email Authentication
+ 18 more unique features
Only in OptinMonster (81)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 61 more unique features
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