MGID vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
MGID offers fewer features (11 vs 84) and fewer integrations (0 vs 15). Starting price: MGID at Contact Sales vs OptinMonster at $7/mo. MGID has 11 unique features while OptinMonster has 84 unique features, with 0 features in common.
| MGID | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 11 | 84 |
| AI-Powered Features | 1 | 1 |
| Starting Price | Contact Sales | $7/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 0 | 15 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 30% | 95% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| AI Popups | ||
| MGID GenAI |
Account Management (0 vs 3)
| Feature | MGID | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Advertising (2 vs 0)
| Feature | MGID | OptinMonster |
|---|---|---|
| Native Advertising | ||
| Programmatic Advertising |
Analytics (1 vs 6)
| Feature | MGID | OptinMonster |
|---|---|---|
| Attribution Modeling | ||
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (0 vs 2)
| Feature | MGID | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Bidding & Optimization (1 vs 0)
| Feature | MGID | OptinMonster |
|---|---|---|
| Dynamic Bidding |
Builder (0 vs 2)
| Feature | MGID | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | MGID | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | MGID | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Conversion Tools (0 vs 5)
| Feature | MGID | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Creative (1 vs 0)
| Feature | MGID | OptinMonster |
|---|---|---|
| Rich Media Formats |
Customization (0 vs 3)
| Feature | MGID | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (0 vs 6)
| Feature | MGID | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| OptinMonster University |
Forms (0 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integrations (0 vs 12)
| Feature | MGID | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| TruLead® |
Monetization (1 vs 0)
| Feature | MGID | OptinMonster |
|---|---|---|
| Backfill Shield |
Personalization (0 vs 5)
| Feature | MGID | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting & Analytics (1 vs 0)
| Feature | MGID | OptinMonster |
|---|---|---|
| Performance Analytics |
Segmentation (0 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| List Segmentation |
Support (0 vs 3)
| Feature | MGID | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (2 vs 11)
| Feature | MGID | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Contextual Targeting | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| Smart Segmentation | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | MGID | OptinMonster |
|---|---|---|
| A/B Testing |
Traffic Optimization (1 vs 0)
| Feature | MGID | OptinMonster |
|---|---|---|
| Internal Recirculation |
Triggers (0 vs 6)
| Feature | MGID | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in MGID (11)
Native Advertising
Programmatic Advertising
MGID GenAI
Attribution Modeling
Dynamic Bidding
Rich Media Formats
Backfill Shield
Performance Analytics
Contextual Targeting
Smart Segmentation
Internal Recirculation
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
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