Marketo vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marketo offers fewer features (44 vs 84) and more integrations (25 vs 15). Starting price: Marketo at $895/mo vs OptinMonster at $7/mo. Marketo has 43 unique features while OptinMonster has 83 unique features, with 1 features in common.
| Marketo | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 44 | 84 |
| AI-Powered Features | 1 | 1 |
| Starting Price | $895/mo | $7/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 25 | 15 |
| Shared Features | 1 | |
| Shared Integrations | 4 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
ABM (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Account-Based Marketing |
AI (0 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Administration (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Multi-Instance Management |
Analytics (8 vs 6)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Attribution Modeling | ||
| Campaign Impressions Tracking | ||
| Channel Insights | ||
| Conversion Analytics | ||
| Custom Reports | ||
| Google Analytics Integration | ||
| Lead Source Tracking | ||
| Predictive Analytics | ||
| Program Performance | ||
| Revenue Attribution | ||
| Revenue Cycle Analytics | ||
| Success Scripts | ||
| Success Tracking | ||
| Web Tracking |
Automation (3 vs 2)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| Engagement Programs | ||
| OnSite Follow-up Campaigns® | ||
| Smart Campaigns | ||
| Trigger Campaigns |
Builder (0 vs 2)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
CRM (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Lead Database |
Campaign Type (0 vs 11)
| Feature | Marketo | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| GDPR Compliance |
Content (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Content Management |
Conversion Tools (0 vs 5)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (1 vs 3)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Custom Activities | ||
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (2 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Lead Deduplication | ||
| Person Source Tracking |
Design (0 vs 6)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (5 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Batch Campaigns | ||
| Bounce Management | ||
| Email Deliverability | ||
| Email Marketing | ||
| Email Templates |
Events (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Event Management |
Forms (0 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (2 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| API Access | ||
| Webhook Support |
Integrations (0 vs 12)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Capture (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Forms |
Lead Management (3 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Lead Nurturing | ||
| Lead Scoring | ||
| Segmentation |
Lead Quality (0 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| TruLead® |
Mobile (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Mobile Marketing |
Optimization (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| A/B Testing |
Personalization (1 vs 5)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Content | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Project Management (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Marketing Calendar |
Sales Enablement (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Marketo Sales Insight |
Security (3 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Audit Trail | ||
| Role-Based Access Control | ||
| Two-Factor Authentication |
Segmentation (0 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| List Segmentation |
Social (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Social Media Integration |
Support (0 vs 3)
| Feature | Marketo | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (1 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| 700+ Templates | ||
| Campaign Templates |
Testing & Optimization (0 vs 1)
| Feature | Marketo | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Web (2 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Landing Page Templates | ||
| Landing Pages |
Workflow (1 vs 0)
| Feature | Marketo | OptinMonster |
|---|---|---|
| Campaign Cloning |
Unique Features
Only in Marketo (43)
Account-Based Marketing
Multi-Instance Management
Attribution Modeling
Channel Insights
Custom Reports
Lead Source Tracking
Predictive Analytics
Program Performance
Revenue Cycle Analytics
Web Tracking
Engagement Programs
Smart Campaigns
Trigger Campaigns
GDPR Compliance
Content Management
Lead Database
Custom Activities
Lead Deduplication
Person Source Tracking
Batch Campaigns
+ 23 more unique features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
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