Marin Software vs Sailthru
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marin Software offers more features (53 vs 40) and fewer integrations (23 vs 25). Both start at $500/mo. Marin Software has 53 unique features while Sailthru has 40 unique features, with 0 features in common.
| Marin Software | Sailthru | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 53 | 40 |
| AI-Powered Features | 13 | 15 |
| Starting Price | $500/mo | $500/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 23 | 25 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 100% | 70% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Analytics (0 vs 7)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Attribution Modeling | ||
| Cross-Channel Analytics | ||
| Customer Lifetime Value | ||
| Engagement Scoring | ||
| Predictive Analytics | ||
| Predictive Churn | ||
| Reporting Dashboard |
Attribution (2 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (1 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Audience Hub |
Automation (9 vs 5)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Abandonment Campaigns | ||
| Ad Study Automation | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Inventory-Triggered Marketing | ||
| Journey Orchestration | ||
| Keyword Expansion | ||
| Lifecycle Marketing | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions | ||
| Workflow Builder |
Bidding (8 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (2 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Compliance (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Compliance Manager |
Content (0 vs 2)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Content Recommendations | ||
| Template Library |
Customer Service (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Unified Inbox |
Data Collection (0 vs 2)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Custom Events | ||
| Event Tracking |
Data Management (2 vs 3)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Customer Data Platform | ||
| Data Retention | ||
| Intraday Data | ||
| List Hygiene | ||
| Preference Center |
Developer Tools (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| REST API |
Ecommerce (1 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| SmartFeed |
Email (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Email Deliverability |
Enterprise (1 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Scale |
Integration (4 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Publisher Integrations | ||
| Revenue Connect |
Lead Generation (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Form Builder |
Messaging (0 vs 3)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Email Marketing | ||
| Push Notifications | ||
| SMS Marketing |
Mobile (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Mobile App Messaging |
Optimization (0 vs 2)
| Feature | Marin Software | Sailthru |
|---|---|---|
| A/B Testing | ||
| Send Time Optimization |
Performance (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Batch Processing |
Personalization (0 vs 4)
| Feature | Marin Software | Sailthru |
|---|---|---|
| AI-Powered Recommendations | ||
| Dynamic Content | ||
| Lookalike Audiences | ||
| Real-Time Personalization |
Planning (1 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Marketing Calendar |
Reporting (13 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
Segmentation (0 vs 2)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Audience Suppression | ||
| Behavioral Segmentation |
Services (2 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (1 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Message Booster | ||
| Social Publishing |
Targeting (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Geolocation Targeting |
Tracking (1 vs 0)
| Feature | Marin Software | Sailthru |
|---|---|---|
| URL Builder |
Web (0 vs 1)
| Feature | Marin Software | Sailthru |
|---|---|---|
| Web Personalization |
Unique Features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
Only in Sailthru (40)
Attribution Modeling
Cross-Channel Analytics
Customer Lifetime Value
Engagement Scoring
Predictive Analytics
Predictive Churn
Reporting Dashboard
Abandonment Campaigns
Inventory-Triggered Marketing
Journey Orchestration
Lifecycle Marketing
Workflow Builder
Compliance Manager
Content Recommendations
Template Library
Unified Inbox
Custom Events
Event Tracking
Customer Data Platform
List Hygiene
+ 20 more unique features
Want to build your own alternative to Marin Software or Sailthru?
Analyze it with Reap