Marin Software vs OneSignal
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marin Software offers more features (53 vs 41) and fewer integrations (23 vs 25). Starting price: Marin Software at $500/mo vs OneSignal at $99/mo. Marin Software has 53 unique features while OneSignal has 41 unique features, with 0 features in common.
| Marin Software | OneSignal | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 53 | 41 |
| AI-Powered Features | 13 | 3 |
| Starting Price | $500/mo | $99/mo |
| Pricing Tiers | 3 | 5 |
| Integrations | 23 | 25 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 100% | 71% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Analytics (0 vs 7)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Analytics Dashboard | ||
| Audience Insights | ||
| Event Tracking | ||
| Link Shortening | ||
| Message Archive | ||
| Predictive Analytics | ||
| UTM Parameters |
Attribution (2 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (1 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Audience Hub | ||
| Audience Segmentation | ||
| User Profiles |
Automation (9 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Ad Study Automation | ||
| Automation Workflows | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-Channel Journeys | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (8 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (2 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Compliance (0 vs 3)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Audit Logs | ||
| Compliance & Privacy | ||
| Unsubscribe Management |
Content Management (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Template Library |
Customization (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| White Label |
Data Management (2 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Bulk CSV Import | ||
| Data Retention | ||
| Data Warehousing | ||
| Intraday Data |
Developer Tools (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| SDK Support |
Ecommerce (1 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| SmartFeed |
Email (0 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Custom Domains | ||
| Email Authentication |
Engagement (0 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Deep Linking | ||
| Frequency Capping |
Enterprise (1 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Scale |
Infrastructure (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Global Infrastructure |
Integration (4 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Publisher Integrations | ||
| REST API | ||
| Revenue Connect | ||
| Webhooks |
Messaging (0 vs 6)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Content Cards | ||
| Email Campaigns | ||
| In-App Messaging | ||
| Live Activity (iOS) | ||
| Push Notifications | ||
| SMS Messaging |
Optimization (0 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| A/B Testing | ||
| AI-Powered Send Time Optimization |
Personalization (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Personalization Engine |
Planning (1 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Marketing Calendar |
Reporting (13 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
SMS (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| SMS Delivery Tracking |
Services (2 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (1 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Message Booster |
Support (0 vs 1)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Dedicated Support |
Targeting (0 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Device Attributes | ||
| Geo-Targeting |
Tracking (1 vs 0)
| Feature | Marin Software | OneSignal |
|---|---|---|
| URL Builder |
User Management (0 vs 2)
| Feature | Marin Software | OneSignal |
|---|---|---|
| Preference Management | ||
| Role-Based Access Control |
Unique Features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
Only in OneSignal (41)
Analytics Dashboard
Audience Insights
Event Tracking
Link Shortening
Message Archive
Predictive Analytics
UTM Parameters
Audience Segmentation
User Profiles
Automation Workflows
Multi-Channel Journeys
Audit Logs
Compliance & Privacy
Unsubscribe Management
Template Library
White Label
Bulk CSV Import
Data Warehousing
SDK Support
Custom Domains
+ 21 more unique features
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