MailerLite vs SMTP2GO
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
MailerLite offers more features (79 vs 53) and more integrations (7 vs 3). Both start at $10/mo. MailerLite has 78 unique features while SMTP2GO has 52 unique features, with 1 features in common.
| MailerLite | SMTP2GO | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 79 | 53 |
| AI-Powered Features | 2 | 0 |
| Starting Price | $10/mo | $10/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 7 | 3 |
| Shared Features | 1 | |
| Shared Integrations | 1 | |
| Data Quality | 90% | 90% |
Feature Comparison by Category
AI (2 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| AI Email Generator | ||
| Smart Sending |
Account Management (0 vs 4)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| API Keys | ||
| SMTP Users | ||
| Subaccounts | ||
| Team Members & Roles |
Analytics (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Deep Insights |
Audience Management (5 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Individual Subscriber Profiles | ||
| Interest Groups (Tags) | ||
| Preference Center | ||
| Subscriber Segmentation | ||
| Unsubscribe Page Builder |
Authentication (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Automatic DKIM/SPF |
Authentication & Security (0 vs 4)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| IP Authentication | ||
| SPF and DKIM | ||
| TLS and SSL Encryption | ||
| Verified Senders |
Automation (7 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Auto-Resend Campaigns | ||
| Automation Builder | ||
| Automation Templates | ||
| Birthday Automation | ||
| Campaign Auto-Resend | ||
| Email Automation | ||
| Enhanced Automations |
Communications (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| SMS Messaging |
Compliance (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| GDPR Compliance |
Compliance & Archives (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Email Archiving |
Compliance & Certifications (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| ISO27001 & ISO9001 Certification |
Compliance & List Management (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Unsubscribe Management |
Core Sending (0 vs 2)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Email API | ||
| SMTP Relay |
Deliverability (0 vs 3)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Blacklist Monitoring | ||
| Feedback Loop Monitoring | ||
| Spamtrap Detection |
Design Tools (5 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Content Blocks | ||
| Countdown Timer | ||
| Drag & Drop Editor | ||
| Image Gallery | ||
| Image Library |
Developer Tools (1 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| API Documentation |
Ecommerce (3 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Coupons | ||
| Paid Newsletter Subscriptions | ||
| Sell Digital Products |
Email Deliverability (3 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Dedicated IP | ||
| Deliverability Consultation | ||
| Email Verifier |
Email Management (1 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Inbound Routing |
Email Marketing (9 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Custom HTML Editor | ||
| Edit Links in Sent Campaigns | ||
| Email Campaigns | ||
| Mobile-friendly Newsletters | ||
| Preview and Send Test Emails | ||
| RSS Campaigns | ||
| Rich-text Newsletter Editor | ||
| Signature Block | ||
| Transactional Email |
Events (1 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Event RSVP |
Infrastructure (0 vs 6)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Additional Dedicated IPs | ||
| Best-Path Routing | ||
| Dedicated IP | ||
| IP Pools | ||
| Location Specific Services | ||
| Multiple Global Data Centers |
Infrastructure & Reliability (0 vs 2)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Guaranteed Uptime SLA | ||
| Redundant Multi Data Center Infrastructure |
Integrations (3 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Ecommerce Integrations | ||
| Facebook Custom Audiences | ||
| Facebook Integration | ||
| Third-party Integrations |
Integrations & Webhooks (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Webhooks |
Landing Pages (1 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Landing Page Builder |
Lead Generation (4 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Pop-ups | ||
| Promotion Pop-ups | ||
| Signup Forms | ||
| Surveys and Quizzes |
List Management (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Suppression Management |
Messaging (1 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| SMS Support |
Monitoring & Alerts (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Comprehensive Monitoring & Alerts |
Personalization (4 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Conditional Content | ||
| Custom Variables | ||
| Dynamic Content | ||
| Timezone-based Delivery |
Reporting (7 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Automation Real-time Reports | ||
| Click Maps | ||
| Comparative Reporting | ||
| Ecommerce Sales Tracking | ||
| List Growth Reporting | ||
| Performance Tracking | ||
| Reporting Dashboard |
Reporting & Analytics (0 vs 7)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Activity Storage Duration Extension | ||
| Data Exports | ||
| Email Auditing | ||
| Real Time Activity Log | ||
| Scheduled Reports | ||
| Summary & Charts | ||
| Visual Reports |
Security (0 vs 2)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| 2FA (Two-Factor Authentication) | ||
| IP Allowlisting |
Security & Control (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Restrict Recipients & Senders |
Security & Tracking (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| SSL/HTTPS Link Rewriting & Tracking |
Support (4 vs 4)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| 24/7 Live Chat Support | ||
| Account Audit | ||
| Dedicated Success Manager | ||
| Live Chat Support | ||
| Onboarding Consultation and Training | ||
| Priority Support | ||
| Ticket-based Support | ||
| Toll-free Phone Support |
Support & Documentation (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Knowledgebase |
Team Management (2 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Custom User Permissions | ||
| Multiple User Seats |
Templates (6 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Create Your Own Landing Page Template | ||
| Create Your Own Newsletter Template | ||
| Landing Page Templates | ||
| Newsletter Templates | ||
| Pop-up Templates | ||
| Website Templates |
Templates & Design (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| API Templates |
Testing (4 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| A/B Testing | ||
| Landing Page A/B Split Testing | ||
| Multivariate Testing | ||
| Promotion Pop-up A/B Testing | ||
| Robust Testing |
Testing & Development (0 vs 2)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Email Testing Tools | ||
| Sandbox Mode |
Tracking & Analytics (0 vs 1)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Open and Click Tracking |
Website Building (6 vs 0)
| Feature | MailerLite | SMTP2GO |
|---|---|---|
| Custom Code Injection | ||
| Custom Domains | ||
| Customizable Favicon | ||
| Password Protected Pages | ||
| Website Blogs | ||
| Website Builder |
Unique Features
Only in MailerLite (78)
AI Email Generator
Smart Sending
Individual Subscriber Profiles
Interest Groups (Tags)
Preference Center
Subscriber Segmentation
Unsubscribe Page Builder
Auto-Resend Campaigns
Automation Builder
Automation Templates
Birthday Automation
Campaign Auto-Resend
Email Automation
Enhanced Automations
Content Blocks
Countdown Timer
Drag & Drop Editor
Image Gallery
Image Library
API Documentation
+ 58 more unique features
Only in SMTP2GO (52)
API Keys
SMTP Users
Subaccounts
Team Members & Roles
Deep Insights
Automatic DKIM/SPF
IP Authentication
SPF and DKIM
TLS and SSL Encryption
Verified Senders
SMS Messaging
GDPR Compliance
Email Archiving
ISO27001 & ISO9001 Certification
Unsubscribe Management
Email API
SMTP Relay
Blacklist Monitoring
Feedback Loop Monitoring
Spamtrap Detection
+ 32 more unique features
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