Mailchimp vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Mailchimp offers fewer features (38 vs 84) and fewer integrations (9 vs 15). Starting price: Mailchimp at $13/mo vs OptinMonster at $7/mo. Mailchimp has 36 unique features while OptinMonster has 82 unique features, with 2 features in common.
| Mailchimp | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 38 | 84 |
| AI-Powered Features | 5 | 1 |
| Starting Price | $13/mo | $7/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 9 | 15 |
| Shared Features | 2 | |
| Shared Integrations | 4 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (5 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| AI Popups | ||
| Generative AI | ||
| Intuit Assist | ||
| Predictive Demographics | ||
| Smart Recommendations | ||
| Subject Line Helper |
Account Management (0 vs 3)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Advertising (1 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Retargeting Ads |
Analytics (1 vs 6)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Actionable Insights into Audience Growth | ||
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Audience Management (5 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Popup Forms | ||
| Segmentation | ||
| Sign-Up Forms | ||
| Surveys | ||
| Tags & Customer Profiles |
Automation (2 vs 2)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| Enhanced Automations | ||
| Marketing Automation Flows | ||
| OnSite Follow-up Campaigns® |
Branding (1 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Remove Mailchimp Branding |
Builder (0 vs 2)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
CRM (1 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Marketing CRM |
Campaign Type (0 vs 11)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Content Creation (4 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Branded Templates | ||
| Custom-coded Templates | ||
| Email Builder | ||
| Email Templates |
Content Management (1 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Content Studio |
Conversion Tools (0 vs 5)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (0 vs 6)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (3 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Email Marketing | ||
| Email Scheduling | ||
| Transactional Emails |
Forms (0 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (2 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Integrations | ||
| Webhooks |
Integrations (0 vs 12)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| TruLead® |
Optimization (1 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Send Time Optimization |
Personalization (1 vs 5)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Content | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting & Analytics (2 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Custom Reports | ||
| Marketing Reports |
SMS (1 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| SMS Marketing |
Segmentation (0 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| List Segmentation |
Support (3 vs 3)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| 24/7 Customer Support | ||
| Done-For-You Campaign Setup | ||
| Migration Tools | ||
| MonsterLeads™ | ||
| Personalized Onboarding |
Targeting (1 vs 11)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Behavioral Targeting | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 1)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Website Builder (2 vs 0)
| Feature | Mailchimp | OptinMonster |
|---|---|---|
| Landing Pages | ||
| Websites |
Unique Features
Only in Mailchimp (36)
Retargeting Ads
Generative AI
Intuit Assist
Predictive Demographics
Smart Recommendations
Subject Line Helper
Actionable Insights into Audience Growth
Popup Forms
Segmentation
Sign-Up Forms
Surveys
Tags & Customer Profiles
Enhanced Automations
Marketing Automation Flows
Remove Mailchimp Branding
Branded Templates
Custom-coded Templates
Email Builder
Email Templates
Content Studio
+ 16 more unique features
Only in OptinMonster (82)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 62 more unique features
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