Lotame vs Tapfiliate

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Lotame offers fewer features (13 vs 60) and fewer integrations (3 vs 14). Starting price: Lotame at Contact Sales vs Tapfiliate at $89/mo. Lotame has 13 unique features while Tapfiliate has 60 unique features, with 0 features in common.

LotameTapfiliate
CategoryMarketing AutomationMarketing Automation
Total Features1360
AI-Powered Features10
Starting PriceContact Sales$89/mo
Pricing Tiers03
Integrations314
Shared Features0
Shared Integrations0
Data Quality40%95%

Feature Comparison by Category

API & Developer Tools (0 vs 1)

FeatureLotameTapfiliate
REST API

Advertising (1 vs 0)

FeatureLotameTapfiliate
Private Marketplace (PMP) Curation

Analytics & Reporting (1 vs 0)

FeatureLotameTapfiliate
Audience Insights

Asset Management (0 vs 2)

FeatureLotameTapfiliate
Creative Assets Management
Private Creative Assets

Audience Management (2 vs 0)

FeatureLotameTapfiliate
Audience Creation & Modeling
Audience Enrichment

Audience Targeting (1 vs 0)

FeatureLotameTapfiliate
Curated Marketplaces

Automation (0 vs 4)

FeatureLotameTapfiliate
Automation & Workflows
Bulk Actions
Email & Workflow Automation
Triggered Notifications

Branding & Customization (0 vs 5)

FeatureLotameTapfiliate
Custom Domains
Custom Sign-up Fields
Customizable Wording
Full White Label
White Label

Collaboration (1 vs 0)

FeatureLotameTapfiliate
Collaboration: Insights & Targeting

Commission Management (0 vs 7)

FeatureLotameTapfiliate
Bonus System
Cap Management
Flexible Commissions
Group Commissions
Item/Category Based Commissions
Multi-level Marketing (MLM)
Recurring Commissions

Communication (0 vs 2)

FeatureLotameTapfiliate
In-platform Bulk Notifications
In-platform Communication

Data Collaboration (1 vs 0)

FeatureLotameTapfiliate
Spherical Platform

Data Management (1 vs 0)

FeatureLotameTapfiliate
First-Party Data Onboarding & Management

Data Marketplace (1 vs 0)

FeatureLotameTapfiliate
Lotame Data Exchange

Goal Management (0 vs 1)

FeatureLotameTapfiliate
Sales Goals

Identity (1 vs 0)

FeatureLotameTapfiliate
Identity Resolution & Activation

Integrations (1 vs 1)

FeatureLotameTapfiliate
Partner Connections
Pre-built Integrations

Localization (0 vs 1)

FeatureLotameTapfiliate
Multi-language Support

Partner Management (0 vs 4)

FeatureLotameTapfiliate
Affiliate Bulk Management
Affiliate Groups
Partner Recruitment
Unlimited Affiliates

Payments & Payouts (0 vs 4)

FeatureLotameTapfiliate
Affiliate Payment Methods
Automated Affiliate Payouts
In-platform Automated Payouts
SEPA Payouts Export

Product Management (0 vs 1)

FeatureLotameTapfiliate
Product XML Feeds

Program Management (0 vs 1)

FeatureLotameTapfiliate
Unlimited Affiliate Programs

Reporting & Analytics (0 vs 8)

FeatureLotameTapfiliate
Assets Report
Customers Report
Data Export
Detailed API Click Report
Filters & Segmentation
Metadata Report
Real-time Reporting
SubID Analysis

Revenue Optimization (1 vs 0)

FeatureLotameTapfiliate
Revenue & Monetization

Security & Compliance (0 vs 3)

FeatureLotameTapfiliate
GDPR Compliance
Permission System
Single Sign On (SSO)

Support (0 vs 5)

FeatureLotameTapfiliate
Dedicated Personal Manager
Email Support
Live Chat Support
Phone Support
Priority Queue

Team Management (0 vs 1)

FeatureLotameTapfiliate
Unlimited Team Members

Tracking & Attribution (0 vs 9)

FeatureLotameTapfiliate
Affiliate Tracking
Conversion Import
Coupon Tracking
Customizable Cookie Time
Deeplinks
JavaScript Pixel Integration
Server-to-Server (S2S) & Postback Integration
Shortlinks
Unlimited Clicks & Conversions Tracking

Video Advertising (1 vs 0)

FeatureLotameTapfiliate
CTV Targeting

Unique Features

Only in Lotame (13)

Private Marketplace (PMP) Curation
Audience Insights
Audience Creation & Modeling
Audience Enrichment
Curated Marketplaces
Collaboration: Insights & Targeting
Spherical Platform
First-Party Data Onboarding & Management
Lotame Data Exchange
Identity Resolution & Activation
Partner Connections
Revenue & Monetization
CTV Targeting

Only in Tapfiliate (60)

REST API
Creative Assets Management
Private Creative Assets
Automation & Workflows
Bulk Actions
Email & Workflow Automation
Triggered Notifications
Custom Domains
Custom Sign-up Fields
Customizable Wording
Full White Label
White Label
Bonus System
Cap Management
Flexible Commissions
Group Commissions
Item/Category Based Commissions
Multi-level Marketing (MLM)
Recurring Commissions
In-platform Bulk Notifications

+ 40 more unique features

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