Lookback vs Whatfix
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Lookback offers fewer features (41 vs 49) and fewer integrations (27 vs 30). Starting price: Lookback at $99/mo vs Whatfix at $1500/mo. Lookback has 34 unique features while Whatfix has 42 unique features, with 7 features in common.
| Lookback | Whatfix | |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Total Features | 41 | 49 |
| AI-Powered Features | 5 | 9 |
| Starting Price | $99/mo | $1500/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 27 | 30 |
| Shared Features | 7 | |
| Shared Integrations | 9 | |
| Data Quality | 71% | 74% |
Feature Comparison by Category
AI Features (5 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| AI Highlight Detection | ||
| AI Insights Report | ||
| AI Summary Generation | ||
| AI Transcription | ||
| Sentiment Analysis |
Accessibility (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Voice-Based Help |
Administration (0 vs 3)
| Feature | Lookback | Whatfix |
|---|---|---|
| Batch Operations | ||
| Bulk User Import | ||
| Role-Based Access Control |
Analysis (5 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Annotation Tools | ||
| Comparison View | ||
| Interactive Heatmaps | ||
| Keyword Search | ||
| Tagging System |
Analytics (1 vs 9)
| Feature | Lookback | Whatfix |
|---|---|---|
| Analytics Dashboard | ||
| Automated Insights | ||
| Event Tracking | ||
| Heatmap Visualization | ||
| Performance Benchmarking | ||
| Predictive Analytics | ||
| Sentiment Analysis | ||
| Session Recording | ||
| User Activity Feed |
Automation (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Workflow Automation |
Change Management (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Change Management |
Collaboration (2 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Clip Sharing | ||
| Real-Time Collaboration | ||
| Team Collaboration |
Communication (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Real-Time Notifications |
Compliance (2 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| Accessibility Compliance | ||
| Compliance Reports | ||
| Compliance Tracking | ||
| Consent Management |
Content Creation (0 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| Automated Content Generation | ||
| Guidance Templates |
Content Management (0 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| Content Expiration | ||
| Version Control |
Core (2 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Screen Sharing | ||
| Video Recording |
Customization (1 vs 3)
| Feature | Lookback | Whatfix |
|---|---|---|
| Custom Branding | ||
| Custom CSS Styling | ||
| Custom Fields |
Data Management (1 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Data Export | ||
| Export & Download |
Discovery (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Search Functionality |
Feedback (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| User Feedback Collection |
Guidance (0 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| Contextual Help | ||
| Smart Tips |
Integration (2 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| API Access | ||
| Webhook Support |
Knowledge Management (0 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| Content Library | ||
| Knowledge Base |
Localization (1 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Multi-Language Support | ||
| Multi-language Support |
Mobile (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Mobile Push Notifications |
Moderation (1 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Live Moderation Tools |
Onboarding (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Guided Tours |
Optimization (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| A/B Testing |
Platform (1 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Mobile App |
Platform Support (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Mobile App Support |
Post-Production (1 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Video Editing |
Recruiting (3 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Participant Incentives | ||
| Participant Portal | ||
| Participant Recruitment |
Reporting (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Advanced Reporting |
Security (2 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Access Controls | ||
| Data Privacy Controls | ||
| Single Sign-On |
Storage (1 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Video Storage |
Study Design (2 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| Survey Integration | ||
| Task Management |
Study Types (4 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| DIY Study Mode | ||
| Focus Group Mode | ||
| Interview Mode | ||
| Moderated Sessions |
Support (0 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| AI-Powered Chatbot | ||
| Support Ticket Integration |
Targeting (0 vs 2)
| Feature | Lookback | Whatfix |
|---|---|---|
| Advanced Segmentation | ||
| User Segmentation |
Templates (1 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Template Library |
Testing (3 vs 0)
| Feature | Lookback | Whatfix |
|---|---|---|
| A/B Testing | ||
| Mobile Testing | ||
| Prototype Testing |
Training (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Video Tutorials |
User Guidance (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| In-App Guidance |
Workflow (0 vs 1)
| Feature | Lookback | Whatfix |
|---|---|---|
| Task Lists |
Unique Features
Only in Lookback (34)
AI Highlight Detection
AI Insights Report
AI Summary Generation
AI Transcription
Annotation Tools
Comparison View
Interactive Heatmaps
Keyword Search
Tagging System
Clip Sharing
Team Collaboration
Compliance Reports
Consent Management
Screen Sharing
Video Recording
Export & Download
Webhook Support
Live Moderation Tools
Mobile App
Video Editing
+ 14 more unique features
Only in Whatfix (42)
Voice-Based Help
Batch Operations
Bulk User Import
Role-Based Access Control
Automated Insights
Event Tracking
Heatmap Visualization
Performance Benchmarking
Predictive Analytics
Session Recording
User Activity Feed
Workflow Automation
Change Management
Real-Time Collaboration
Real-Time Notifications
Accessibility Compliance
Compliance Tracking
Automated Content Generation
Guidance Templates
Content Expiration
+ 22 more unique features
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