Kochava vs Upfluence
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 42) and fewer integrations (11 vs 28). Starting price: Kochava at $500/mo vs Upfluence at $99/mo. Kochava has 75 unique features while Upfluence has 42 unique features, with 0 features in common.
| Kochava | Upfluence | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 42 |
| AI-Powered Features | 12 | 18 |
| Starting Price | $500/mo | $99/mo |
| Pricing Tiers | 7 | 4 |
| Integrations | 11 | 28 |
| Shared Features | 0 | |
| Shared Integrations | 2 | |
| Data Quality | 95% | 71% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (18 vs 9)
| Feature | Kochava | Upfluence |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Audience Insights | ||
| Campaign Benchmarking | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Historical Data | ||
| Incremental Lift Studies | ||
| Influencer Scorecards | ||
| Install & Standard Post-Install Event Tracking | ||
| Link Tracking |
Attribution (5 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Automated Rules and Alerting |
Campaign Management (0 vs 2)
| Feature | Kochava | Upfluence |
|---|---|---|
| Campaign Management | ||
| Campaign Templates |
Channel-Specific (9 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Communication (0 vs 3)
| Feature | Kochava | Upfluence |
|---|---|---|
| Chat Integration | ||
| Collaboration Tools | ||
| Influencer Outreach Templates |
Compliance (0 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Compliance Tools |
Customization (0 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Custom Branding |
Data Management (4 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Discovery (0 vs 8)
| Feature | Kochava | Upfluence |
|---|---|---|
| Advanced Segmentation | ||
| Custom Filters | ||
| Influencer Database | ||
| Influencer Discovery | ||
| Influencer Recommendations | ||
| Multi-Platform Search | ||
| Saved Searches | ||
| Trending Influencers |
Finance (0 vs 2)
| Feature | Kochava | Upfluence |
|---|---|---|
| Budget Tracking | ||
| Payment Management |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| API Access | ||
| Data Postbacks | ||
| SDK Install & Event Authentication |
Management (0 vs 5)
| Feature | Kochava | Upfluence |
|---|---|---|
| Batch Operations | ||
| Content Approval Workflow | ||
| Content Calendar | ||
| Contract Management | ||
| Influencer CRM |
Notifications (0 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Real-Time Notifications |
Organization (0 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Influencer Lists |
Planning (2 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Platform (0 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Mobile App |
Privacy (2 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Export Reports | ||
| Row-Level Reporting |
Research (0 vs 2)
| Feature | Kochava | Upfluence |
|---|---|---|
| Competitor Analysis | ||
| Hashtag Research |
Safety (0 vs 3)
| Feature | Kochava | Upfluence |
|---|---|---|
| Brand Safety Tools | ||
| Fraud Detection | ||
| Influencer Verification |
Services (1 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Foundry Strategic Consulting |
Team Management (0 vs 1)
| Feature | Kochava | Upfluence |
|---|---|---|
| Team Collaboration |
User Engagement (6 vs 0)
| Feature | Kochava | Upfluence |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Upfluence (42)
Audience Insights
Campaign Benchmarking
Historical Data
Influencer Scorecards
Link Tracking
Performance Analytics
ROI Calculator
Sentiment Analysis
Video Analytics
Campaign Management
Campaign Templates
Chat Integration
Collaboration Tools
Influencer Outreach Templates
Compliance Tools
Custom Branding
Advanced Segmentation
Custom Filters
Influencer Database
Influencer Discovery
+ 22 more unique features
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