Kochava vs Sailthru
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 40) and fewer integrations (11 vs 25). Both start at $500/mo. Kochava has 74 unique features while Sailthru has 39 unique features, with 1 features in common.
| Kochava | Sailthru | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 40 |
| AI-Powered Features | 12 | 15 |
| Starting Price | $500/mo | $500/mo |
| Pricing Tiers | 7 | 4 |
| Integrations | 11 | 25 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 70% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (18 vs 7)
| Feature | Kochava | Sailthru |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Attribution Modeling | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Cross-Channel Analytics | ||
| Custom Post-Install Event Tracking | ||
| Customer Lifetime Value | ||
| Engagement Scoring | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling |
Attribution (5 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 5)
| Feature | Kochava | Sailthru |
|---|---|---|
| Abandonment Campaigns | ||
| Automated Rules and Alerting | ||
| Inventory-Triggered Marketing | ||
| Journey Orchestration | ||
| Lifecycle Marketing | ||
| Workflow Builder |
Channel-Specific (9 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Compliance (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Compliance Manager |
Content (0 vs 2)
| Feature | Kochava | Sailthru |
|---|---|---|
| Content Recommendations | ||
| Template Library |
Customer Service (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Unified Inbox |
Data Collection (0 vs 2)
| Feature | Kochava | Sailthru |
|---|---|---|
| Custom Events | ||
| Event Tracking |
Data Management (4 vs 3)
| Feature | Kochava | Sailthru |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Customer Data Platform | ||
| Data Retention | ||
| Historical Traffic Import | ||
| List Hygiene | ||
| Preference Center |
Deep Linking (6 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Developer Tools (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| REST API |
Email (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Email Deliverability |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Lead Generation (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Form Builder |
Messaging (0 vs 3)
| Feature | Kochava | Sailthru |
|---|---|---|
| Email Marketing | ||
| Push Notifications | ||
| SMS Marketing |
Mobile (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Mobile App Messaging |
Optimization (0 vs 2)
| Feature | Kochava | Sailthru |
|---|---|---|
| A/B Testing | ||
| Send Time Optimization |
Performance (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Batch Processing |
Personalization (0 vs 4)
| Feature | Kochava | Sailthru |
|---|---|---|
| AI-Powered Recommendations | ||
| Dynamic Content | ||
| Lookalike Audiences | ||
| Real-Time Personalization |
Planning (2 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Row-Level Reporting |
Segmentation (0 vs 2)
| Feature | Kochava | Sailthru |
|---|---|---|
| Audience Suppression | ||
| Behavioral Segmentation |
Services (1 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Foundry Strategic Consulting |
Social Media (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Social Publishing |
Targeting (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Geolocation Targeting |
User Engagement (6 vs 0)
| Feature | Kochava | Sailthru |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Web (0 vs 1)
| Feature | Kochava | Sailthru |
|---|---|---|
| Web Personalization |
Unique Features
Only in Kochava (74)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
Media Index
+ 54 more unique features
Only in Sailthru (39)
Attribution Modeling
Cross-Channel Analytics
Customer Lifetime Value
Engagement Scoring
Predictive Analytics
Reporting Dashboard
Abandonment Campaigns
Inventory-Triggered Marketing
Journey Orchestration
Lifecycle Marketing
Workflow Builder
Compliance Manager
Content Recommendations
Template Library
Unified Inbox
Custom Events
Event Tracking
Customer Data Platform
List Hygiene
Preference Center
+ 19 more unique features
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