Kochava vs Retention Science
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 18) and more integrations (11 vs 1). Starting price: Kochava at $500/mo vs Retention Science at Contact Sales. Kochava has 75 unique features while Retention Science has 18 unique features, with 0 features in common.
| Kochava | Retention Science | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 18 |
| AI-Powered Features | 12 | 11 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 11 | 1 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (8 vs 9)
| Feature | Kochava | Retention Science |
|---|---|---|
| AI Email Optimization | ||
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Churn Prediction | ||
| Customer Behavior Prediction | ||
| Customer Lifetime Value Prediction | ||
| Email Content Optimization | ||
| Email Frequency Optimization | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Product Recommendation Engine | ||
| Search Ads Maven |
Analytics (18 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (5 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 3)
| Feature | Kochava | Retention Science |
|---|---|---|
| Automated Rules and Alerting | ||
| Drag-and-Drop Workflow Editor | ||
| Multi-Stage Customer Engagement | ||
| Predictive Lifecycle Automation |
Channel-Specific (9 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (4 vs 1)
| Feature | Kochava | Retention Science |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Customer Data Platform (CDP) | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 1)
| Feature | Kochava | Retention Science |
|---|---|---|
| Data Postbacks | ||
| Ecommerce Platform Integrations | ||
| SDK Install & Event Authentication |
Multi-Channel (0 vs 1)
| Feature | Kochava | Retention Science |
|---|---|---|
| SMS Marketing |
Planning (2 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 2)
| Feature | Kochava | Retention Science |
|---|---|---|
| Revenue Reporting | ||
| Rich Data Reporting | ||
| Row-Level Reporting |
Segmentation (0 vs 1)
| Feature | Kochava | Retention Science |
|---|---|---|
| Advanced Segmentation |
Services (1 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Foundry Strategic Consulting |
User Engagement (6 vs 0)
| Feature | Kochava | Retention Science |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Retention Science (18)
AI Email Optimization
Churn Prediction
Customer Behavior Prediction
Customer Lifetime Value Prediction
Email Content Optimization
Email Frequency Optimization
Product Recommendation Engine
Send Time Optimization
Subject Line Optimization
Drag-and-Drop Workflow Editor
Multi-Stage Customer Engagement
Predictive Lifecycle Automation
Customer Data Platform (CDP)
Ecommerce Platform Integrations
SMS Marketing
Revenue Reporting
Rich Data Reporting
Advanced Segmentation
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