Kochava vs Rakuten Advertising
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 17) and more integrations (11 vs 0). Starting price: Kochava at $500/mo vs Rakuten Advertising at Contact Sales. Kochava has 75 unique features while Rakuten Advertising has 17 unique features, with 0 features in common.
| Kochava | Rakuten Advertising | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 17 |
| AI-Powered Features | 12 | 7 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 11 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
AI/Core Platform (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Affiliate Intelligence |
AI/Predictive Analytics (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| AI-Powered Forecasting |
Advertising (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Advertiser Solutions |
Analytics (18 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Analytics & Reporting (0 vs 4)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Benchmarking | ||
| Data Science & Insights | ||
| Incrementality Analysis | ||
| Insights & Analytics Portal |
Attribution (5 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Automated Rules and Alerting |
Campaign Management (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Multi-Channel Campaign Management |
Channel-Specific (9 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (4 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Developer Tools (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Developer Portal |
Discovery & Matching (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Partner Discovery |
Enterprise Features (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Enterprise-Grade Technology |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Network & Partnerships (0 vs 3)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Full-Funnel Global Network | ||
| Influencer Network | ||
| Publisher Network |
Planning (2 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Program Management (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Custom Program Creation |
Publisher Tools (2 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Row-Level Reporting |
Services (1 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Foundry Strategic Consulting |
Solutions (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Vertical-Specific Solutions |
Support & Services (0 vs 1)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Strategic Expert Support |
User Engagement (6 vs 0)
| Feature | Kochava | Rakuten Advertising |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Rakuten Advertising (17)
Advertiser Solutions
Affiliate Intelligence
AI-Powered Forecasting
Benchmarking
Data Science & Insights
Incrementality Analysis
Insights & Analytics Portal
Multi-Channel Campaign Management
Developer Portal
Partner Discovery
Enterprise-Grade Technology
Full-Funnel Global Network
Influencer Network
Publisher Network
Custom Program Creation
Vertical-Specific Solutions
Strategic Expert Support
View Kochava details View Rakuten Advertising details Kochava alternatives Rakuten Advertising alternatives
Want to build your own alternative to Kochava or Rakuten Advertising?
Analyze it with Reap