Kochava vs Lucky Orange

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Kochava offers more features (75 vs 17) and more integrations (11 vs 2). Starting price: Kochava at $500/mo vs Lucky Orange at $32/mo. Kochava has 75 unique features while Lucky Orange has 17 unique features, with 0 features in common.

KochavaLucky Orange
CategoryMarketing AutomationMarketing Automation
Total Features7517
AI-Powered Features121
Starting Price$500/mo$32/mo
Pricing Tiers76
Integrations112
Shared Features0
Shared Integrations0
Data Quality95%60%

Feature Comparison by Category

AI (8 vs 1)

FeatureKochavaLucky Orange
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Agentic AI Orchestration
Discovery AI
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven

Analytics (18 vs 0)

FeatureKochavaLucky Orange
A/B/n Testing
AIM - Always-On Incremental Measurement
Ad Revenue Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
Media Index
Query Tool
Real-time Analytics

Attribution (5 vs 0)

FeatureKochavaLucky Orange
Configurable Attribution
Omnichannel App Attribution
Owned Media Attribution
Paid Media Attribution
SKAdNetwork Solutions

Audience Management (2 vs 0)

FeatureKochavaLucky Orange
Audience Export from Analytics
Dynamic Audience Activation

Automation (1 vs 0)

FeatureKochavaLucky Orange
Automated Rules and Alerting

Channel-Specific (9 vs 0)

FeatureKochavaLucky Orange
Apple Ads Optimization
Gaming Console Measurement (Xbox, PlayStation)
IoT & Smart Device Measurement
Linear & Advanced TV
Mobile Measurement (Android, Huawei, iOS)
OOH & DOOH Measurement
OTT & Connected TV Measurement
SmartLinks™ for TV
Web Measurement

Communication (0 vs 1)

FeatureKochavaLucky Orange
Live Chat

Conversion Analysis (0 vs 1)

FeatureKochavaLucky Orange
Conversion Funnels

Data Analysis (0 vs 1)

FeatureKochavaLucky Orange
Custom Segmentation and Filtering

Data Collection (0 vs 1)

FeatureKochavaLucky Orange
No Sampling

Data Management (4 vs 0)

FeatureKochavaLucky Orange
Blockchain
Custom Data ETL & Postbacks
Data Retention
Historical Traffic Import

Debugging & QA (0 vs 1)

FeatureKochavaLucky Orange
Bug & UX Diagnostics

Deep Linking (6 vs 0)

FeatureKochavaLucky Orange
App Clips & Instant Apps Support
Custom Domain Name/Vanity Links
Deferred Deep Linking
Enhanced Multi-Platform Deep Linking
Firebase Dynamic Links
Universal & App Links

Feedback & Surveys (0 vs 1)

FeatureKochavaLucky Orange
Surveys

Form Tracking (0 vs 1)

FeatureKochavaLucky Orange
Form Analytics

Fraud Prevention (5 vs 0)

FeatureKochavaLucky Orange
Custom Fraud Mitigation
Customizable Fraud Blocklist
Fraud Console
Global Fraud Blocklist
Traffic Verifier

Heatmap Tools (0 vs 4)

FeatureKochavaLucky Orange
Click Maps
Dynamic Heatmaps
Move Maps
Scroll Maps

Identity (1 vs 0)

FeatureKochavaLucky Orange
IdentityLink® Cross-Device Identity Resolution

Integration (2 vs 0)

FeatureKochavaLucky Orange
Data Postbacks
SDK Install & Event Authentication

Planning (2 vs 0)

FeatureKochavaLucky Orange
Media Planning
Scenario Planner

Privacy (2 vs 0)

FeatureKochavaLucky Orange
Consent Management
Privacy Profiles

Publisher Tools (2 vs 0)

FeatureKochavaLucky Orange
Atlas Performance
Publisher Insights

Reporting (1 vs 1)

FeatureKochavaLucky Orange
Dashboard Insights
Row-Level Reporting

Services (1 vs 0)

FeatureKochavaLucky Orange
Foundry Strategic Consulting

Session Replay (0 vs 1)

FeatureKochavaLucky Orange
Session Recordings

Team Collaboration (0 vs 1)

FeatureKochavaLucky Orange
Team Members

User Engagement (6 vs 0)

FeatureKochavaLucky Orange
Deep Linking
Dynamic Deep Linking
QR Codes
Reengagement
SmartLinks
Web-to-App Journeys

Visitor Engagement (0 vs 1)

FeatureKochavaLucky Orange
Announcements

Visitor Intelligence (0 vs 1)

FeatureKochavaLucky Orange
Visitor Profiles

Unique Features

Only in Kochava (75)

Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation

+ 55 more unique features

Only in Lucky Orange (17)

Discovery AI
Live Chat
Conversion Funnels
Custom Segmentation and Filtering
No Sampling
Bug & UX Diagnostics
Surveys
Form Analytics
Click Maps
Dynamic Heatmaps
Move Maps
Scroll Maps
Dashboard Insights
Session Recordings
Team Members
Announcements
Visitor Profiles

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