Klaviyo vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Klaviyo offers fewer features (45 vs 84) and more integrations (25 vs 15). Starting price: Klaviyo at $20/mo vs OptinMonster at $7/mo. Klaviyo has 42 unique features while OptinMonster has 81 unique features, with 3 features in common.
| Klaviyo | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 45 | 84 |
| AI-Powered Features | 7 | 1 |
| Starting Price | $20/mo | $7/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 25 | 15 |
| Shared Features | 3 | |
| Shared Integrations | 5 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (9 vs 6)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Behavioral Tracking | ||
| Campaign Impressions Tracking | ||
| Churn Prediction | ||
| Conversion Analytics | ||
| Customer Journey Mapping | ||
| Deliverability Monitoring | ||
| Email Performance Insights | ||
| Google Analytics Integration | ||
| Predictive Analytics | ||
| Reporting Dashboard | ||
| Revenue Analytics | ||
| Revenue Attribution | ||
| SMS Performance Analytics | ||
| Success Scripts | ||
| Success Tracking |
Automation (4 vs 2)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Automation Workflows | ||
| Behavior Automation | ||
| Lead Scoring | ||
| OnSite Follow-up Campaigns® | ||
| Segmentation | ||
| Snapshot Campaigns |
Builder (0 vs 2)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Collaboration (2 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Marketing Calendar | ||
| Team Collaboration |
Compliance (3 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Customer Data Rights | ||
| Email Compliance | ||
| SMS Compliance |
Conversion Tools (0 vs 5)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data (4 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Backpopulation | ||
| Custom Properties | ||
| Customer Data Platform | ||
| Event Tracking |
Deliverability (1 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| IP Warming |
Design (2 vs 6)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Brand Consistency | ||
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups | ||
| Template Library |
Developer (2 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| API Access | ||
| Webhooks |
Education (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (1 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Email Marketing |
Engagement (2 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Forms & Popups | ||
| Preference Center |
Forms (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (1 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Audience Export |
Integrations (0 vs 12)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| TruLead® |
List Management (2 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| List Management | ||
| Unsubscribe Management |
Messaging (3 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Push Notifications | ||
| SMS Marketing | ||
| SMS Shortcode |
Mobile (1 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Mobile App |
Optimization (3 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| A/B Testing | ||
| Predictive Sending | ||
| Smart Send Time |
Personalization (3 vs 5)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Content | ||
| Dynamic Text Replacement | ||
| Multi-Language Support | ||
| Next Best Action | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Security (1 vs 0)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Authentication Monitoring |
Segmentation (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| List Segmentation |
Support (0 vs 3)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (1 vs 11)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Klaviyo | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Klaviyo (42)
Behavioral Tracking
Churn Prediction
Customer Journey Mapping
Deliverability Monitoring
Email Performance Insights
Predictive Analytics
Reporting Dashboard
Revenue Analytics
SMS Performance Analytics
Automation Workflows
Lead Scoring
Segmentation
Snapshot Campaigns
Marketing Calendar
Team Collaboration
Customer Data Rights
Email Compliance
SMS Compliance
Backpopulation
Custom Properties
+ 22 more unique features
Only in OptinMonster (81)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 61 more unique features
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