Iterable vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Iterable offers fewer features (41 vs 84) and more integrations (25 vs 15). Starting price: Iterable at Contact Sales vs OptinMonster at $7/mo. Iterable has 39 unique features while OptinMonster has 82 unique features, with 2 features in common.
| Iterable | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 41 | 84 |
| AI-Powered Features | 6 | 1 |
| Starting Price | Contact Sales | $7/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 25 | 15 |
| Shared Features | 2 | |
| Shared Integrations | 4 | |
| Data Quality | 71% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (6 vs 6)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Campaign Analytics | ||
| Campaign Impressions Tracking | ||
| Churn Prediction | ||
| Conversion Analytics | ||
| Custom Report Builder | ||
| Google Analytics Integration | ||
| Lifetime Value Scoring | ||
| Predictive Analytics | ||
| Revenue Attribution | ||
| Scheduled Reports | ||
| Success Scripts | ||
| Success Tracking |
Automation (2 vs 2)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| Journey Builder | ||
| OnSite Follow-up Campaigns® | ||
| Workflow Automation |
Builder (0 vs 2)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Iterable | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (3 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Compliance Management | ||
| Preference Center | ||
| Suppression Lists |
Content (2 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Catalog Management | ||
| Template Management |
Conversion Tools (0 vs 5)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (2 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Real-Time Data Sync | ||
| User Profile Management |
Data Quality (1 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Email Validation |
Design (0 vs 6)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (3 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Deliverability Monitoring | ||
| Dynamic Email Content | ||
| Email Marketing |
Engagement (1 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Frequency Capping |
Events (1 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Custom Events |
Forms (0 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (3 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| API Access | ||
| Customer Data Platform Integration | ||
| Webhook Support |
Integrations (0 vs 12)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| TruLead® |
Messaging (2 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| SMS Messaging | ||
| Web Push |
Mobile (3 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| In-App Messaging | ||
| Mobile App | ||
| Push Notifications |
Personalization (3 vs 5)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Content Recommendations | ||
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| Geolocation Targeting | ||
| OnSite Retargeting® | ||
| Personalization Engine | ||
| Smart Success | ||
| Smart Tags |
Security (4 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Audit Logging | ||
| Data Encryption | ||
| Role-Based Access Control | ||
| Two-Factor Authentication |
Segmentation (2 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Audience Segmentation | ||
| Behavioral Targeting | ||
| List Segmentation |
Support (1 vs 3)
| Feature | Iterable | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Dedicated Account Manager | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing (1 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| A/B Testing |
Testing & Optimization (0 vs 1)
| Feature | Iterable | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Workflow (1 vs 0)
| Feature | Iterable | OptinMonster |
|---|---|---|
| Kanban Board View |
Unique Features
Only in Iterable (39)
Campaign Analytics
Churn Prediction
Custom Report Builder
Lifetime Value Scoring
Predictive Analytics
Scheduled Reports
Journey Builder
Workflow Automation
Compliance Management
Preference Center
Suppression Lists
Catalog Management
Template Management
Real-Time Data Sync
User Profile Management
Email Validation
Deliverability Monitoring
Dynamic Email Content
Email Marketing
Frequency Capping
+ 19 more unique features
Only in OptinMonster (82)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 62 more unique features
Want to build your own alternative to Iterable or OptinMonster?
Analyze it with Reap