mParticle Analytics (formerly Indicative) vs Data 360
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
mParticle Analytics (formerly Indicative) offers more features (27 vs 17) and fewer integrations (1 vs 19). Both start at Contact Sales. mParticle Analytics (formerly Indicative) has 26 unique features while Data 360 has 16 unique features, with 1 features in common.
| mParticle Analytics (formerly Indicative) | Data 360 | |
|---|---|---|
| Category | Customer Data Platform | Customer Data Platform |
| Total Features | 27 | 17 |
| AI-Powered Features | 2 | 5 |
| Starting Price | Contact Sales | Contact Sales |
| Pricing Tiers | 1 | 0 |
| Integrations | 1 | 19 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 55% |
Feature Comparison by Category
AI (0 vs 3)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Agentforce Segmentation | ||
| Build or Bring Your Own AI Model | ||
| Foundation for Agentforce |
Activation (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Seamless Activation to Any Channel |
Advertising (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| First-Party Advertising |
Analytics (8 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Acquisition Optimization | ||
| Cohort Analysis | ||
| Customer Journey Analytics | ||
| Customer Journey Visualization | ||
| Feature Adoption Analysis | ||
| Multipath Funnel | ||
| Retention Maximization | ||
| Segment and Calculated Insights | ||
| User Engagement Tracking |
Audience Management (5 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Lookalike Audiences | ||
| Predictive Audiences | ||
| Real-Time Audiences | ||
| Segmentation | ||
| Unlimited Audiences |
Automation (1 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Journey Builder |
CRM Integration (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Natively Built on CRM |
Compliance & Security (1 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Data Privacy Governance |
Data Collaboration (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Clean Rooms |
Data Collection (2 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Client-side SDKs | ||
| Events API |
Data Enrichment (2 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Calculated Attributes | ||
| Predictive Attributes |
Data Integration (4 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Data Warehouse Integration | ||
| Unlimited Data Inputs and Destinations | ||
| Unlimited Data Warehouse Connections | ||
| Warehouse Sync |
Data Management (2 vs 4)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Data Mapping | ||
| Data Quality Protections | ||
| Identity Resolution | ||
| Unified Customer Profile | ||
| Zero-Copy Data Access |
Integration (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Out-of-the-Box Connectors |
Journey Management (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Data-Driven Customer Journeys |
Personalization (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Personalized Recommendations |
Product Management (1 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Unlimited Real-Time Products |
Security (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Einstein Trust Layer |
Segmentation (0 vs 1)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| Real-time Data and Segmentation |
User Experience (1 vs 0)
| Feature | mParticle Analytics (formerly Indicative) | Data 360 |
|---|---|---|
| No-Code Analytics |
Unique Features
Only in mParticle Analytics (formerly Indicative) (26)
Acquisition Optimization
Cohort Analysis
Customer Journey Analytics
Customer Journey Visualization
Feature Adoption Analysis
Multipath Funnel
Retention Maximization
User Engagement Tracking
Lookalike Audiences
Predictive Audiences
Real-Time Audiences
Segmentation
Unlimited Audiences
Journey Builder
Data Privacy Governance
Client-side SDKs
Events API
Calculated Attributes
Predictive Attributes
Data Warehouse Integration
+ 6 more unique features
Only in Data 360 (16)
Seamless Activation to Any Channel
First-Party Advertising
Agentforce Segmentation
Build or Bring Your Own AI Model
Foundation for Agentforce
Segment and Calculated Insights
Natively Built on CRM
Clean Rooms
Data Mapping
Unified Customer Profile
Zero-Copy Data Access
Out-of-the-Box Connectors
Data-Driven Customer Journeys
Personalized Recommendations
Einstein Trust Layer
Real-time Data and Segmentation
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