iContact vs MailerLite
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
iContact offers fewer features (34 vs 79) and fewer integrations (1 vs 7). Starting price: iContact at $9/mo vs MailerLite at $10/mo. iContact has 31 unique features while MailerLite has 76 unique features, with 3 features in common.
| iContact | MailerLite | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 34 | 79 |
| AI-Powered Features | 2 | 2 |
| Starting Price | $9/mo | $10/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 1 | 7 |
| Shared Features | 3 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 90% |
Feature Comparison by Category
AI (2 vs 2)
| Feature | iContact | MailerLite |
|---|---|---|
| AI Email Generator | ||
| AI-Powered Content Assistant | ||
| Smart Sending | ||
| Subject Line AI |
Account Management (1 vs 0)
| Feature | iContact | MailerLite |
|---|---|---|
| Unlimited Users |
Analytics & Reporting (4 vs 0)
| Feature | iContact | MailerLite |
|---|---|---|
| A/B Testing | ||
| Campaign Reports | ||
| Landing Page Analytics | ||
| Real-Time Analytics |
Audience Management (0 vs 5)
| Feature | iContact | MailerLite |
|---|---|---|
| Individual Subscriber Profiles | ||
| Interest Groups (Tags) | ||
| Preference Center | ||
| Subscriber Segmentation | ||
| Unsubscribe Page Builder |
Automation (5 vs 7)
| Feature | iContact | MailerLite |
|---|---|---|
| Auto-Resend Campaigns | ||
| Automation Builder | ||
| Automation Templates | ||
| Birthday Automation | ||
| Campaign Auto-Resend | ||
| Email Automation | ||
| Email Autoresponders | ||
| Enhanced Automations | ||
| Re-engagement Emails | ||
| Triggered Emails | ||
| Unlimited Automations |
Contact Management (3 vs 0)
| Feature | iContact | MailerLite |
|---|---|---|
| Contact Management | ||
| Custom Fields | ||
| Segmentation |
Design Tools (0 vs 5)
| Feature | iContact | MailerLite |
|---|---|---|
| Content Blocks | ||
| Countdown Timer | ||
| Drag & Drop Editor | ||
| Image Gallery | ||
| Image Library |
Developer Tools (0 vs 1)
| Feature | iContact | MailerLite |
|---|---|---|
| API Documentation |
Ecommerce (0 vs 3)
| Feature | iContact | MailerLite |
|---|---|---|
| Coupons | ||
| Paid Newsletter Subscriptions | ||
| Sell Digital Products |
Email Building (3 vs 0)
| Feature | iContact | MailerLite |
|---|---|---|
| Drag and Drop Email Builder | ||
| Pre-Designed Email Templates | ||
| Stock Image Library |
Email Deliverability (0 vs 3)
| Feature | iContact | MailerLite |
|---|---|---|
| Dedicated IP | ||
| Deliverability Consultation | ||
| Email Verifier |
Email Management (0 vs 1)
| Feature | iContact | MailerLite |
|---|---|---|
| Inbound Routing |
Email Marketing (4 vs 9)
| Feature | iContact | MailerLite |
|---|---|---|
| Bulk Email Campaigns | ||
| Custom HTML Editor | ||
| Edit Links in Sent Campaigns | ||
| Email Campaigns | ||
| Mobile-friendly Newsletters | ||
| Personalization | ||
| Preview and Send Test Emails | ||
| Project Based Emailing | ||
| RSS Campaigns | ||
| Rich-text Newsletter Editor | ||
| Scheduled Emails | ||
| Signature Block | ||
| Transactional Email |
Email Quality (2 vs 0)
| Feature | iContact | MailerLite |
|---|---|---|
| Email Verification Add-On | ||
| Spam Checker |
Events (0 vs 1)
| Feature | iContact | MailerLite |
|---|---|---|
| Event RSVP |
Integrations (2 vs 3)
| Feature | iContact | MailerLite |
|---|---|---|
| App Integrations | ||
| Ecommerce Integrations | ||
| Facebook Custom Audiences | ||
| Facebook Integration | ||
| iContact for Salesforce |
Landing Pages (0 vs 1)
| Feature | iContact | MailerLite |
|---|---|---|
| Landing Page Builder |
Lead Generation (3 vs 4)
| Feature | iContact | MailerLite |
|---|---|---|
| Forms | ||
| Landing Page Templates | ||
| Pop-ups | ||
| Promotion Pop-ups | ||
| Signup Forms | ||
| Surveys and Quizzes | ||
| Unlimited Landing Pages |
Messaging (0 vs 1)
| Feature | iContact | MailerLite |
|---|---|---|
| SMS Support |
Personalization (0 vs 4)
| Feature | iContact | MailerLite |
|---|---|---|
| Conditional Content | ||
| Custom Variables | ||
| Dynamic Content | ||
| Timezone-based Delivery |
Reporting (0 vs 7)
| Feature | iContact | MailerLite |
|---|---|---|
| Automation Real-time Reports | ||
| Click Maps | ||
| Comparative Reporting | ||
| Ecommerce Sales Tracking | ||
| List Growth Reporting | ||
| Performance Tracking | ||
| Reporting Dashboard |
Social Media (2 vs 0)
| Feature | iContact | MailerLite |
|---|---|---|
| Social Blocks | ||
| Social Media Posting |
Support (3 vs 4)
| Feature | iContact | MailerLite |
|---|---|---|
| 24/7 Live Chat Support | ||
| Account Audit | ||
| Chat Support | ||
| Dedicated Success Manager | ||
| Email Support | ||
| Onboarding Consultation and Training | ||
| Phone Support |
Team Management (0 vs 2)
| Feature | iContact | MailerLite |
|---|---|---|
| Custom User Permissions | ||
| Multiple User Seats |
Templates (0 vs 6)
| Feature | iContact | MailerLite |
|---|---|---|
| Create Your Own Landing Page Template | ||
| Create Your Own Newsletter Template | ||
| Landing Page Templates | ||
| Newsletter Templates | ||
| Pop-up Templates | ||
| Website Templates |
Testing (0 vs 4)
| Feature | iContact | MailerLite |
|---|---|---|
| A/B Testing | ||
| Landing Page A/B Split Testing | ||
| Multivariate Testing | ||
| Promotion Pop-up A/B Testing |
Website Building (0 vs 6)
| Feature | iContact | MailerLite |
|---|---|---|
| Custom Code Injection | ||
| Custom Domains | ||
| Customizable Favicon | ||
| Password Protected Pages | ||
| Website Blogs | ||
| Website Builder |
Unique Features
Only in iContact (31)
Unlimited Users
AI-Powered Content Assistant
Subject Line AI
Campaign Reports
Landing Page Analytics
Real-Time Analytics
Email Autoresponders
Re-engagement Emails
Triggered Emails
Unlimited Automations
Contact Management
Custom Fields
Segmentation
Drag and Drop Email Builder
Pre-Designed Email Templates
Stock Image Library
Bulk Email Campaigns
Personalization
Project Based Emailing
Scheduled Emails
+ 11 more unique features
Only in MailerLite (76)
AI Email Generator
Smart Sending
Individual Subscriber Profiles
Interest Groups (Tags)
Preference Center
Subscriber Segmentation
Unsubscribe Page Builder
Auto-Resend Campaigns
Automation Builder
Automation Templates
Birthday Automation
Campaign Auto-Resend
Enhanced Automations
Content Blocks
Countdown Timer
Drag & Drop Editor
Image Gallery
Image Library
API Documentation
Coupons
+ 56 more unique features
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