GetResponse vs Outbrain Direct Response
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
GetResponse offers more features (167 vs 11) and more integrations (17 vs 0). Starting price: GetResponse at $19/mo vs Outbrain Direct Response at Contact Sales. GetResponse has 167 unique features while Outbrain Direct Response has 11 unique features, with 0 features in common.
| GetResponse | Outbrain Direct Response | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 167 | 11 |
| AI-Powered Features | 10 | 2 |
| Starting Price | $19/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 17 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 30% |
Feature Comparison by Category
AI (5 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant | ||
| Predictive AI Technology |
Advertising (5 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Automation (13 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Advanced Triggering | ||
| Automation Workflows | ||
| Autoresponders | ||
| Bid Automation Technology | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Event-Based Automation | ||
| Split Automation | ||
| Visited URL Automation | ||
| Visual Workflow Builder | ||
| Web Events Automation | ||
| Welcome Email Series |
Compliance (1 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Consent Management |
Courses (9 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
Ecommerce (18 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Abandoned Cart Recovery | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products | ||
| Sales Funnels | ||
| Stores and Products Center |
Email Deliverability (2 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Marketing (17 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| RSS-to-Email | ||
| SPAM Check | ||
| Share on Social Media | ||
| Time Travel |
Infrastructure (0 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Global Scale Platform |
Integration (0 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Seamless Integration |
Integrations (4 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| SMTP Connection |
Landing Pages (7 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Lead Magnet Funnels | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Generation (6 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Lead Generation Focus | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
List Management (7 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Messaging (8 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications |
Mobile Apps (2 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Optimization (0 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Campaign Optimization Tools |
Reporting (9 vs 2)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Newsletter Revenue Statistics | ||
| Real-Time Analytics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking | ||
| Transparent Reporting |
Security (2 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Single Sign-On (SSO) | ||
| Two-Factor Authentication |
Segmentation (15 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation | ||
| Tag-Based Segmentation |
Support (10 vs 1)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Account Management Support | ||
| Assisted IP Warmup | ||
| Chat Support | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| Onboarding Session | ||
| Phone Support | ||
| Professional Services | ||
| Slack Support |
Targeting (0 vs 2)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Advanced Targeting | ||
| Contextual Insights |
Team Management (2 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Webinars (7 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (16 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (2 vs 0)
| Feature | GetResponse | Outbrain Direct Response |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Unique Features
Only in GetResponse (167)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Product Recommendations
AI Writing Assistant
Advanced Triggering
Automation Workflows
Autoresponders
Birthday Emails
Click and Open Followups
Drip Campaigns
Email Marketing Automation
Event-Based Automation
Split Automation
Visited URL Automation
+ 147 more unique features
Only in Outbrain Direct Response (11)
Predictive AI Technology
Bid Automation Technology
Global Scale Platform
Seamless Integration
Lead Generation Focus
Campaign Optimization Tools
Real-Time Analytics
Transparent Reporting
Account Management Support
Advanced Targeting
Contextual Insights
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