GetResponse vs Marketo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
GetResponse offers more features (167 vs 44) and fewer integrations (17 vs 25). Starting price: GetResponse at $19/mo vs Marketo at $895/mo. GetResponse has 162 unique features while Marketo has 39 unique features, with 5 features in common.
| GetResponse | Marketo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 167 | 44 |
| AI-Powered Features | 10 | 1 |
| Starting Price | $19/mo | $895/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 17 | 25 |
| Shared Features | 5 | |
| Shared Integrations | 7 | |
| Data Quality | 95% | 72% |
Feature Comparison by Category
ABM (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Account-Based Marketing |
AI (5 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant |
Administration (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Multi-Instance Management |
Advertising (5 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Analytics (0 vs 8)
| Feature | GetResponse | Marketo |
|---|---|---|
| Attribution Modeling | ||
| Channel Insights | ||
| Custom Reports | ||
| Lead Source Tracking | ||
| Predictive Analytics | ||
| Program Performance | ||
| Revenue Cycle Analytics | ||
| Web Tracking |
Automation (13 vs 3)
| Feature | GetResponse | Marketo |
|---|---|---|
| Advanced Triggering | ||
| Automation Workflows | ||
| Autoresponders | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Engagement Programs | ||
| Event-Based Automation | ||
| Smart Campaigns | ||
| Split Automation | ||
| Trigger Campaigns | ||
| Visited URL Automation | ||
| Visual Workflow Builder | ||
| Web Events Automation |
CRM (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Lead Database |
Compliance (1 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Consent Management | ||
| GDPR Compliance |
Content (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Content Management |
Courses (9 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
Customization (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Custom Activities |
Data Management (0 vs 2)
| Feature | GetResponse | Marketo |
|---|---|---|
| Lead Deduplication | ||
| Person Source Tracking |
Ecommerce (18 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Abandoned Cart Recovery | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products | ||
| Sales Funnels | ||
| Stores and Products Center |
Email (0 vs 5)
| Feature | GetResponse | Marketo |
|---|---|---|
| Batch Campaigns | ||
| Bounce Management | ||
| Email Deliverability | ||
| Email Marketing | ||
| Email Templates |
Email Deliverability (2 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Marketing (17 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| RSS-to-Email | ||
| SPAM Check | ||
| Share on Social Media | ||
| Time Travel |
Events (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Event Management |
Integration (0 vs 2)
| Feature | GetResponse | Marketo |
|---|---|---|
| API Access | ||
| Webhook Support |
Integrations (4 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| SMTP Connection |
Landing Pages (7 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Lead Magnet Funnels | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Capture (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Forms |
Lead Generation (6 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
Lead Management (0 vs 3)
| Feature | GetResponse | Marketo |
|---|---|---|
| Lead Nurturing | ||
| Lead Scoring | ||
| Segmentation |
List Management (7 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Messaging (8 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications |
Mobile (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Mobile Marketing |
Mobile Apps (2 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Optimization (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| A/B Testing |
Personalization (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Dynamic Content |
Project Management (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Marketing Calendar |
Reporting (9 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Newsletter Revenue Statistics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking |
Sales Enablement (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Marketo Sales Insight |
Security (2 vs 3)
| Feature | GetResponse | Marketo |
|---|---|---|
| Audit Trail | ||
| Role-Based Access Control | ||
| Single Sign-On (SSO) | ||
| Two-Factor Authentication |
Segmentation (15 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation | ||
| Tag-Based Segmentation |
Social (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Social Media Integration |
Support (10 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Assisted IP Warmup | ||
| Chat Support | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| Onboarding Session | ||
| Phone Support | ||
| Professional Services | ||
| Slack Support |
Team Management (2 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Templates (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Campaign Templates |
Web (0 vs 2)
| Feature | GetResponse | Marketo |
|---|---|---|
| Landing Page Templates | ||
| Landing Pages |
Webinars (7 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (16 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (2 vs 0)
| Feature | GetResponse | Marketo |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Workflow (0 vs 1)
| Feature | GetResponse | Marketo |
|---|---|---|
| Campaign Cloning |
Unique Features
Only in GetResponse (162)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Product Recommendations
AI Writing Assistant
Advanced Triggering
Automation Workflows
Autoresponders
Birthday Emails
Click and Open Followups
Drip Campaigns
Email Marketing Automation
Event-Based Automation
Split Automation
Visited URL Automation
+ 142 more unique features
Only in Marketo (39)
Account-Based Marketing
Multi-Instance Management
Attribution Modeling
Channel Insights
Lead Source Tracking
Predictive Analytics
Program Performance
Revenue Cycle Analytics
Web Tracking
Engagement Programs
Smart Campaigns
Trigger Campaigns
GDPR Compliance
Content Management
Lead Database
Custom Activities
Lead Deduplication
Person Source Tracking
Batch Campaigns
Bounce Management
+ 19 more unique features
Want to build your own alternative to GetResponse or Marketo?
Analyze it with Reap