Fresha vs WildApricot

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Fresha offers fewer features (59 vs 64). Starting price: Fresha at $14.95/mo vs WildApricot at $53.55/mo. Fresha has 59 unique features while WildApricot has 64 unique features, with 0 features in common.

FreshaWildApricot
CategoryScheduling & BookingScheduling & Booking
Total Features5964
AI-Powered Features00
Starting Price$14.95/mo$53.55/mo
Pricing Tiers33
Integrations55
Shared Features0
Shared Integrations0
Data Quality90%90%

Feature Comparison by Category

Add-On (0 vs 1)

FeatureFreshaWildApricot
Job Board Add-On

Analytics (0 vs 2)

FeatureFreshaWildApricot
Email Analytics
Member Activity Tracking

Analytics & Reporting (2 vs 0)

FeatureFreshaWildApricot
Insights
Reporting

Automation (0 vs 4)

FeatureFreshaWildApricot
Automated Email Scheduling
Automated Event Communications
Automated Membership Renewals
Email Sequences

Booking (2 vs 0)

FeatureFreshaWildApricot
Direct booking links
Online bookings

CRM (1 vs 0)

FeatureFreshaWildApricot
Client management

Communications (2 vs 1)

FeatureFreshaWildApricot
Automated SMS and WhatsApp notifications
Automated email notifications
SMS/Text Communications

Community (0 vs 1)

FeatureFreshaWildApricot
Community Hub

Compliance & Security (5 vs 0)

FeatureFreshaWildApricot
GDPR compliance
HIPAA compliance
ISO 27001 certification
ISO 9001 certification
Payment security testing

Data Management (0 vs 1)

FeatureFreshaWildApricot
Member Database

Directory (0 vs 1)

FeatureFreshaWildApricot
Membership Directory

E-commerce (1 vs 0)

FeatureFreshaWildApricot
Online product store

Ecommerce (0 vs 4)

FeatureFreshaWildApricot
Ecommerce & Online Store
Online Store
Order Management
Product Listings

Email (0 vs 2)

FeatureFreshaWildApricot
Email Management
Email Templates

Event Management (0 vs 3)

FeatureFreshaWildApricot
Customizable Event Pages
Event Management
Event Waitlists

Financial Management (0 vs 2)

FeatureFreshaWildApricot
Automated Invoicing
Sales Tax and VAT

Forms (0 vs 2)

FeatureFreshaWildApricot
Custom Member Forms
Event Registration Forms

Forms & Intake (1 vs 0)

FeatureFreshaWildApricot
Consultation forms

Fundraising (0 vs 5)

FeatureFreshaWildApricot
Donation Forms
Donation Progress Tracking
Donations
Recurring Donations
Website Donations

Integration (5 vs 6)

FeatureFreshaWildApricot
API Support
Data Connector
Embeddable Widgets
Event Calendar Integration
Facebook bookings
Financial Data Export
Google Analytics integration
Google bookings
Instagram bookings
Integrations
WordPress Integration

Inventory (0 vs 1)

FeatureFreshaWildApricot
Inventory Management

Inventory Management (1 vs 0)

FeatureFreshaWildApricot
Retail and inventory

Invoicing (1 vs 0)

FeatureFreshaWildApricot
Quotes and invoices

Marketing (8 vs 0)

FeatureFreshaWildApricot
Client Loyalty
Deals and promotions
Fresha marketplace
Google Rating Boost
Marketing emails
Marketing texts
Marketing tools
Meta Pixel Ads

Mobile (0 vs 9)

FeatureFreshaWildApricot
Admin Mobile Database Access
Member Event Registration
Member Profile Management
Mobile App for Admins
Mobile App for Members
Mobile Event Check-in
Mobile Financial Management
Mobile Member Directory
Mobile Payment Processing

Mobile App (2 vs 0)

FeatureFreshaWildApricot
Business mobile app
Client booking app

Payment Processing (9 vs 0)

FeatureFreshaWildApricot
In-person payments
Manual card entry
No-shows and cancellation fees
Online payments
Point of sale
Tap to pay authorization
Terminal devices
Tips
Upfront payments

Payments (0 vs 5)

FeatureFreshaWildApricot
Event Payment Processing
Member Self-Service Payment
Online Payment Processing
Payment Processing
Recurring Payments

Personalization (0 vs 1)

FeatureFreshaWildApricot
Dynamic Email Content

Portal (0 vs 1)

FeatureFreshaWildApricot
Member Portal

Pricing (0 vs 1)

FeatureFreshaWildApricot
Custom Event Pricing

Pricing Management (1 vs 0)

FeatureFreshaWildApricot
Service pricing per team member

Reporting (0 vs 3)

FeatureFreshaWildApricot
Donation Export
Financial Reporting
Real-Time Payment Tracking

Reviews & Feedback (1 vs 0)

FeatureFreshaWildApricot
Client ratings and reviews

Sales (3 vs 0)

FeatureFreshaWildApricot
Gift cards
Memberships
Packages

Scheduling (6 vs 0)

FeatureFreshaWildApricot
Calendar and appointment scheduling
Group bookings
Patch tests
Processing and finishing times
Service duration per team member
Waitlists

Search (0 vs 1)

FeatureFreshaWildApricot
Donation Filtering

Security (0 vs 1)

FeatureFreshaWildApricot
Page Access Control

Support (1 vs 0)

FeatureFreshaWildApricot
Premium support

Targeting (0 vs 2)

FeatureFreshaWildApricot
Contact List Segmentation
Member Segmentation

Team Management (7 vs 0)

FeatureFreshaWildApricot
Login permissions
Pay runs
Sales commissions
Shift scheduling
Team member profiles
Timesheets and clock in/out
Wages

Website Builder (0 vs 4)

FeatureFreshaWildApricot
Drag-and-Drop Website Editor
Website Builder
Website Customization
Website Templates

Unique Features

Only in Fresha (59)

Insights
Reporting
Direct booking links
Online bookings
Automated email notifications
Automated SMS and WhatsApp notifications
GDPR compliance
HIPAA compliance
ISO 27001 certification
ISO 9001 certification
Payment security testing
Client management
Online product store
Consultation forms
Data Connector
Facebook bookings
Google Analytics integration
Google bookings
Instagram bookings
Retail and inventory

+ 39 more unique features

Only in WildApricot (64)

Job Board Add-On
Email Analytics
Member Activity Tracking
Automated Email Scheduling
Automated Event Communications
Automated Membership Renewals
Email Sequences
SMS/Text Communications
Community Hub
Member Database
Membership Directory
Ecommerce & Online Store
Online Store
Order Management
Product Listings
Email Management
Email Templates
Customizable Event Pages
Event Management
Event Waitlists

+ 44 more unique features

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