Follow Up Boss vs Maximizer CRM

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Follow Up Boss offers fewer features (60 vs 93) and more integrations (10 vs 2). Starting price: Follow Up Boss at $69/mo vs Maximizer CRM at $65/mo. Follow Up Boss has 58 unique features while Maximizer CRM has 91 unique features, with 2 features in common.

Follow Up BossMaximizer CRM
CategoryCRMCRM
Total Features6093
AI-Powered Features57
Starting Price$69/mo$65/mo
Pricing Tiers37
Integrations102
Shared Features2
Shared Integrations0
Data Quality95%80%

Feature Comparison by Category

AI (5 vs 7)

FeatureFollow Up BossMaximizer CRM
AI Data Capture
AI-Driven Leading Indicators
AI-Powered Insights
AI-Powered Playbooks
Activity Timeline
Deal Coaching
FUB AI
Personalized Meeting Prep Assistant
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks

Alerts (1 vs 0)

FeatureFollow Up BossMaximizer CRM
Lead and Activity Notifications

Analytics (1 vs 0)

FeatureFollow Up BossMaximizer CRM
Email Open & Click Tracking

Automation (7 vs 1)

FeatureFollow Up BossMaximizer CRM
Action Plan Sharing Library
Action Plans
Advanced Lead Distribution
Automate Workflows
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution

Calendar (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Calendar & Appointments

Collaboration (6 vs 1)

FeatureFollow Up BossMaximizer CRM
Collaborate with Lenders
Collaboration & Teamwork
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes

Communication (11 vs 2)

FeatureFollow Up BossMaximizer CRM
Batch Emailing
Call Logs
Call Recordings
Call Transferring
Calling Feature
Company Number for Texting
Email & Text Templates
Emails
Individual Agent Numbers
Instant Text
Integrated Dialer
Two-Way Texting
Unlimited Calling & Texting

Contact Management (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Manage Contacts
Multiple Contact Entry Types

Core (2 vs 0)

FeatureFollow Up BossMaximizer CRM
Lead Management
Mobile App

Customization (0 vs 3)

FeatureFollow Up BossMaximizer CRM
Customizable Fields & Lists
Customizable Interface
Customizable Sales & Service Processes

Data Integration (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Investment and Insurance Data

Data Management (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Automated Back-Ups
Data Import / Export

Data Organization (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Product & Record Categorization

Development (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Sandbox Environments

Document Management (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Documents

Engagement (1 vs 0)

FeatureFollow Up BossMaximizer CRM
Automated Drip Engagement

Goals (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Revenue & Activity Target Setting

Infrastructure (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Data Centers

Integration (6 vs 6)

FeatureFollow Up BossMaximizer CRM
App Marketplace (Limited)
Automatically Import Leads
Calendar Sync
Email & Calendar
Email Integration
Import Database from Any CRM
Integration Solutions
Lead Source Connections
Open API
Open Platform
Outlook Integration
Two-Way Email Sync

Interaction Tracking (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Interaction History
Track Interactions

Lead Management (1 vs 2)

FeatureFollow Up BossMaximizer CRM
Lead Handling
Manually Add Leads

Maintenance (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Automated Updates

Marketing (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Email Campaigns

Mobile (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Mobile App
Mobile Application

Notes (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Notes

Notifications (0 vs 3)

FeatureFollow Up BossMaximizer CRM
Customizable Notifications
Mobile Notifications
Notification Center

Opportunity Management (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Manage Opportunities

Organization (6 vs 1)

FeatureFollow Up BossMaximizer CRM
Calendar Appointments
Daily Hotsheet
Deal Tracking
Favorite Lists
File Storage
Smart Lists
Teams Within Teams

Pipeline Management (0 vs 4)

FeatureFollow Up BossMaximizer CRM
Advanced Pipeline Management
Dynamic Pipeline
Kanban Boards
Sales Pipelines and Funnels

Planning (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Action Plans
Upcoming Reviews

Process Management (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Pre-Built Sales Processes

Reporting (4 vs 18)

FeatureFollow Up BossMaximizer CRM
Accounts Management Reporting
Activity Reporting
Advanced Reporting
Agent Activity Reporting
Basic Dashboards
Call Reporting
Consolidated Timeline Reporting
Contacts Management Reporting
Custom Dashboards
Custom Data Visualization Tool
Lead Source Reporting
Leads Reporting
Notes Reporting
Pipeline Reporting
Real-Time Reporting and Analytics

Revenue Tracking (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Revenue Types

Search (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Build & Save Searches
Custom Searches

Security (0 vs 4)

FeatureFollow Up BossMaximizer CRM
Data Encryption
Data Security & Surveillance
Permissions by Record Type
Permissions by User/Role

Service Management (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Advanced Case / Service Plan Management
Customer Service Cases

Services (0 vs 5)

FeatureFollow Up BossMaximizer CRM
Customization
Customization Assurance
Data Migration
Database Upgrades
Implementation & Configuration

Storage (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Expanded Contact Storage (100K+)
Expanded Data Storage (100GB+)

Support (9 vs 3)

FeatureFollow Up BossMaximizer CRM
24/7 Phone & Email Support
Dedicated Success Manager
Enhanced Onboarding
Enhanced Support & Training
Help Connecting Lead Sources
Help Importing Contacts
In-House Support
Personalized Onboarding
Priority Support
Setup & Training
Special Onboarding and Support
Training

Task Management (0 vs 2)

FeatureFollow Up BossMaximizer CRM
Set Tasks and Reminders
Task Management

Tracking (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Activity Tracking

Visualization (0 vs 1)

FeatureFollow Up BossMaximizer CRM
Visualize Family Connections

Unique Features

Only in Follow Up Boss (58)

FUB AI
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks
Lead and Activity Notifications
Email Open & Click Tracking
Action Plan Sharing Library
Advanced Lead Distribution
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution
Collaborate with Lenders
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes
Batch Emailing

+ 38 more unique features

Only in Maximizer CRM (91)

Activity Timeline
AI Data Capture
AI-Driven Leading Indicators
AI-Powered Insights
AI-Powered Playbooks
Deal Coaching
Personalized Meeting Prep Assistant
Automate Workflows
Calendar & Appointments
Collaboration & Teamwork
Call Logs
Emails
Manage Contacts
Multiple Contact Entry Types
Customizable Fields & Lists
Customizable Interface
Customizable Sales & Service Processes
Investment and Insurance Data
Automated Back-Ups
Data Import / Export

+ 71 more unique features

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