Follow Up Boss vs Lofty
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Follow Up Boss offers more features (60 vs 38) and more integrations (10 vs 0). Starting price: Follow Up Boss at $69/mo vs Lofty at Contact Sales. Follow Up Boss has 59 unique features while Lofty has 37 unique features, with 1 features in common.
| Follow Up Boss | Lofty | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 60 | 38 |
| AI-Powered Features | 5 | 11 |
| Starting Price | $69/mo | Contact Sales |
| Pricing Tiers | 3 | 4 |
| Integrations | 10 | 0 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 70% |
Feature Comparison by Category
AI (5 vs 2)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Agentic AI Workflows | ||
| FUB AI | ||
| Lofty AI Copilot | ||
| Predictive Lead Prioritization | ||
| Smart Messages | ||
| Smart Summaries | ||
| Suggested Tasks |
Administration (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Customizable Org Structure |
Advertising (0 vs 3)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Ads by Zip Code | ||
| Ads for Your Sphere | ||
| Brand Advertising |
Alerts (1 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Lead and Activity Notifications |
Analytics (1 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Email Open & Click Tracking | ||
| Reporting |
Automation (7 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Action Plan Sharing Library | ||
| Action Plans | ||
| Advanced Lead Distribution | ||
| Automated Task Assignment | ||
| Automatic Call Logging | ||
| Automation | ||
| First to Claim Lead Distribution | ||
| Lead Distribution |
Branding (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Agent Subdomains |
CRM (0 vs 2)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| AI-Powered CRM | ||
| Contact/Lead Limit |
Collaboration (6 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Collaborate with Lenders | ||
| Collaborators | ||
| Mentions | ||
| Shared Inboxes/Ring Groups | ||
| Team Collaboration | ||
| Team Inboxes |
Communication (11 vs 3)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Basic Dialer | ||
| Batch Emailing | ||
| Call Recordings | ||
| Call Transferring | ||
| Calling Feature | ||
| Company Number for Texting | ||
| Email & Text Templates | ||
| Email/Mass Email/Auto Email | ||
| Individual Agent Numbers | ||
| Instant Text | ||
| Integrated Dialer | ||
| Text/Mass Text/Auto Text | ||
| Two-Way Texting | ||
| Unlimited Calling & Texting |
Core (2 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Lead Management | ||
| Mobile App |
Customization (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| White Label |
Engagement (1 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Automated Drip Engagement |
Integration (6 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Automatically Import Leads | ||
| Calendar Sync | ||
| Import Database from Any CRM | ||
| Lead Source Connections | ||
| Open Platform | ||
| Two-Way Email Sync |
Integrations (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| External Listing Widget |
Lead Generation (0 vs 3)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Buyer Lead Generation | ||
| Home Evaluation Page | ||
| Seller Lead Generation |
Lead Management (1 vs 2)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Advanced Lead Routing | ||
| Dynamic Lead Scoring | ||
| Manually Add Leads |
Listings (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Listing Tools |
Marketing (0 vs 2)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| LoftyBlast | ||
| Marketing Automation |
Mobile (0 vs 2)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Mobile App | ||
| Mobile Apps |
Organization (6 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Calendar Appointments | ||
| Daily Hotsheet | ||
| Deal Tracking | ||
| File Storage | ||
| Smart Lists | ||
| Teams Within Teams |
Reporting (4 vs 0)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Advanced Reporting | ||
| Agent Activity Reporting | ||
| Call Reporting | ||
| Lead Source Reporting |
Security (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Single Sign-On |
Social Media (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Social Studio |
Support (9 vs 3)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| 24/7 Phone & Email Support | ||
| Customer Success Help Center | ||
| Dedicated Customer Success Rep | ||
| Dedicated Success Manager | ||
| Enhanced Onboarding | ||
| Enhanced Support & Training | ||
| Help Connecting Lead Sources | ||
| Help Importing Contacts | ||
| Personalized Onboarding | ||
| Phone & Chat Support | ||
| Priority Support | ||
| Setup & Training |
Team (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Team Management |
Tools (0 vs 1)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| CMA Tool |
Training (0 vs 3)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| 1:1 Onboarding & Training | ||
| LIVE Training Classes | ||
| LIVE Webinar Onboarding |
Website (0 vs 2)
| Feature | Follow Up Boss | Lofty |
|---|---|---|
| Fully Customizable Website | ||
| IDX Website |
Unique Features
Only in Follow Up Boss (59)
FUB AI
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks
Lead and Activity Notifications
Email Open & Click Tracking
Action Plan Sharing Library
Action Plans
Advanced Lead Distribution
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution
Collaborate with Lenders
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes
+ 39 more unique features
Only in Lofty (37)
Customizable Org Structure
Ads by Zip Code
Ads for Your Sphere
Brand Advertising
Agentic AI Workflows
Lofty AI Copilot
Reporting
Automation
Agent Subdomains
Basic Dialer
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
AI-Powered CRM
Contact/Lead Limit
White Label
External Listing Widget
Buyer Lead Generation
Home Evaluation Page
Seller Lead Generation
Advanced Lead Routing
+ 17 more unique features
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