Follow Up Boss vs Keap
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Follow Up Boss offers fewer features (60 vs 61) and more integrations (10 vs 7). Starting price: Follow Up Boss at $69/mo vs Keap at $6/mo. Follow Up Boss has 59 unique features while Keap has 60 unique features, with 1 features in common.
| Follow Up Boss | Keap | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 60 | 61 |
| AI-Powered Features | 5 | 2 |
| Starting Price | $69/mo | $6/mo |
| Pricing Tiers | 3 | 9 |
| Integrations | 10 | 7 |
| Shared Features | 1 | |
| Shared Integrations | 2 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
AI (5 vs 2)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| AI Automation Assistant | ||
| AI Content Assistant | ||
| FUB AI | ||
| Predictive Lead Prioritization | ||
| Smart Messages | ||
| Smart Summaries | ||
| Suggested Tasks |
Administration (0 vs 2)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Custom User Roles, Groups & Permissions | ||
| Default User Roles |
Alerts (1 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Lead and Activity Notifications |
Analytics (1 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Email Open & Click Tracking |
Automation (7 vs 5)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Action Plan Sharing Library | ||
| Action Plans | ||
| Advanced Lead Distribution | ||
| Automated Task Assignment | ||
| Automatic Call Logging | ||
| Automation History | ||
| Billing Automation | ||
| Credit Card Expiration Reminders | ||
| First to Claim Lead Distribution | ||
| Internal Forms | ||
| Lead Distribution | ||
| Pipeline Automation |
Billing (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Invoices |
CRM (0 vs 8)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Company Records | ||
| Contact Lists, Filters, and Saved Searches | ||
| Contact Management | ||
| Contact Segmentation (Tags) | ||
| Custom Fields | ||
| Lists | ||
| Merge Duplicate Contacts | ||
| Notes |
Collaboration (6 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Collaborate with Lenders | ||
| Collaborators | ||
| Mentions | ||
| Shared Inboxes/Ring Groups | ||
| Team Collaboration | ||
| Team Inboxes |
Communication (11 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Batch Emailing | ||
| Call Recordings | ||
| Call Transferring | ||
| Calling Feature | ||
| Company Number for Texting | ||
| Email & Text Templates | ||
| Individual Agent Numbers | ||
| Instant Text | ||
| Integrated Dialer | ||
| Two-Way Texting | ||
| Unlimited Calling & Texting |
Communications (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Dedicated Business Phone Line |
Community (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Keap Community |
Core (2 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Lead Management | ||
| Mobile App |
Education (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Keap Academy |
Engagement (1 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Automated Drip Engagement |
Integration (6 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Automatically Import Leads | ||
| Calendar Sync | ||
| Import Database from Any CRM | ||
| Lead Source Connections | ||
| Open Platform | ||
| Two-Way Email Sync |
Integrations (0 vs 4)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| API & Webhooks | ||
| Gmail and Outlook Sync | ||
| Native Zapier Integration | ||
| Third-party Integrations |
Lead Capture (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Forms |
Lead Management (1 vs 2)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Lead Scoring | ||
| Lead Source Tracking | ||
| Manually Add Leads |
Marketing (0 vs 6)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| 1:1 Email Messages | ||
| Email Broadcasts | ||
| Email Marketing | ||
| Landing Pages | ||
| Multi-page Sales Funnels | ||
| Newsletters |
Mobile (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Mobile App |
Operations (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Employee Reminders |
Organization (6 vs 0)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Calendar Appointments | ||
| Daily Hotsheet | ||
| Deal Tracking | ||
| File Storage | ||
| Smart Lists | ||
| Teams Within Teams |
Payments (0 vs 4)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Native Payment Processor (U.S.) | ||
| One-time Payments | ||
| Recurring Payments | ||
| Third-party Payment Processors (U.S. and international) |
Reporting (4 vs 4)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Advanced Reporting | ||
| Agent Activity Reporting | ||
| Call Reporting | ||
| Customizable Dashboard | ||
| Email Deliverability Health Dashboard | ||
| Lead Source Reporting | ||
| Reporting Hub | ||
| Reports |
Reviews (0 vs 1)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Google Reviews |
Sales (0 vs 6)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| Appointment Scheduler | ||
| Checkout Forms | ||
| Order Bumps | ||
| Promo Codes | ||
| Quotes | ||
| Sales Pipeline |
Support (9 vs 3)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| 24/7 Chat Support | ||
| 24/7 Phone & Email Support | ||
| Dedicated Customer Success Manager | ||
| Dedicated Success Manager | ||
| Enhanced Onboarding | ||
| Enhanced Support & Training | ||
| Help Connecting Lead Sources | ||
| Help Importing Contacts | ||
| Personalized Onboarding | ||
| Priority Support | ||
| Setup & Training | ||
| U.S.-based Phone Support |
Task Management (0 vs 3)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| My Day | ||
| Task Management | ||
| Tasks |
Text Marketing (0 vs 4)
| Feature | Follow Up Boss | Keap |
|---|---|---|
| 1:1 Text Messages | ||
| Automated Text Messaging | ||
| Text Message Broadcasts | ||
| Text Message Reply Handling |
Unique Features
Only in Follow Up Boss (59)
FUB AI
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks
Lead and Activity Notifications
Email Open & Click Tracking
Action Plan Sharing Library
Action Plans
Advanced Lead Distribution
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution
Collaborate with Lenders
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes
+ 39 more unique features
Only in Keap (60)
Custom User Roles, Groups & Permissions
Default User Roles
AI Automation Assistant
AI Content Assistant
Automation History
Billing Automation
Credit Card Expiration Reminders
Internal Forms
Pipeline Automation
Invoices
Dedicated Business Phone Line
Keap Community
Company Records
Contact Lists, Filters, and Saved Searches
Contact Management
Contact Segmentation (Tags)
Custom Fields
Lists
Merge Duplicate Contacts
Notes
+ 40 more unique features
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