Extole vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Extole offers fewer features (16 vs 75) and fewer integrations (3 vs 11). Starting price: Extole at Contact Sales vs Kochava at $500/mo. Extole has 16 unique features while Kochava has 75 unique features, with 0 features in common.
| Extole | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 16 | 75 |
| AI-Powered Features | 0 | 12 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 0 | 7 |
| Integrations | 3 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 95% |
Feature Comparison by Category
AI (0 vs 8)
| Feature | Extole | Kochava |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Acquisition (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Acquisition Programs |
Analytics (0 vs 18)
| Feature | Extole | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Analytics & Reporting (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Performance Analytics |
Analytics & Tracking (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Event System |
Attribution (0 vs 5)
| Feature | Extole | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | Extole | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (0 vs 1)
| Feature | Extole | Kochava |
|---|---|---|
| Automated Rules and Alerting |
Channel Management (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Omnichannel Program Support |
Channel-Specific (0 vs 9)
| Feature | Extole | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (0 vs 4)
| Feature | Extole | Kochava |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | Extole | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Email & Communication (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Email Integration |
Fraud Prevention (0 vs 5)
| Feature | Extole | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (0 vs 1)
| Feature | Extole | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (0 vs 2)
| Feature | Extole | Kochava |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Integration & Data (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Enterprise Data Integration |
Licensing (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Flexible Licensing |
Loyalty (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Loyalty Program Support |
Onboarding (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Quick Setup for Startups |
Personalization (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Personalization |
Planning (0 vs 2)
| Feature | Extole | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | Extole | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Program Configuration (2 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Configurable Online Programs | ||
| In-App Programs |
Program Management (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Program Management |
Publisher Tools (0 vs 2)
| Feature | Extole | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (0 vs 1)
| Feature | Extole | Kochava |
|---|---|---|
| Row-Level Reporting |
Retention (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Retention Programs |
Rewards & Incentives (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Automated Rewards |
Services (0 vs 1)
| Feature | Extole | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
Targeting & Segmentation (1 vs 0)
| Feature | Extole | Kochava |
|---|---|---|
| Audience Targeting |
User Engagement (0 vs 6)
| Feature | Extole | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Extole (16)
Acquisition Programs
Performance Analytics
Event System
Omnichannel Program Support
Email Integration
Enterprise Data Integration
Flexible Licensing
Loyalty Program Support
Quick Setup for Startups
Personalization
Configurable Online Programs
In-App Programs
Program Management
Retention Programs
Automated Rewards
Audience Targeting
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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