Optimizely vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Optimizely offers fewer features (39 vs 84) and fewer integrations (1 vs 15). Starting price: Optimizely at Contact Sales vs OptinMonster at $7/mo. Optimizely has 38 unique features while OptinMonster has 83 unique features, with 1 features in common.
| Optimizely | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 39 | 84 |
| AI-Powered Features | 11 | 1 |
| Starting Price | Contact Sales | $7/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 1 | 15 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| AI Popups |
AI / Audience Segmentation (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| AI Predictive Audiences |
AI / Automation (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Opal AI Agent |
AI / Content Creation (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| AI-Powered Content Generation |
Account Management (0 vs 3)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (0 vs 6)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Analytics & Reporting (3 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Advanced Analytics | ||
| Reports and Dashboards | ||
| Warehouse-Native Analytics |
Analytics / AI (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Meaningful Insights |
Analytics / Marketing (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Data-Driven Marketing |
Audience Targeting (2 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Real-Time Audience Targeting | ||
| Visitor Targeting |
Automation (0 vs 2)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Collaboration (2 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Commenting and Collaboration | ||
| Project Collaboration |
Collaboration / Project Management (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Integrated Calendar |
Collaboration / Workflow (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Task and Workflow Management |
Commerce / AI (2 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| AI Product Recommendations | ||
| Smart Product Search |
Content Management (6 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Asset Lineage Tracking | ||
| Brand Collections | ||
| Content Management System | ||
| Content Orchestration | ||
| Digital Asset Management | ||
| Headless CMS |
Content Management / Collaboration (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Content Approval Workflows |
Content Management / Marketing (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Content Marketing Platform |
Conversion Tools (0 vs 5)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customer Data Platform (3 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Audience Segmentation | ||
| Customer Profile Management | ||
| Data Platform |
Customization (0 vs 3)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (0 vs 6)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
DevOps / Development (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Feature Flag SDKs |
Ecommerce (2 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Commerce Platform | ||
| Inventory and Order Management |
Education (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| OptinMonster University |
Experimentation (2 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| A/B Testing | ||
| Web Experimentation |
Experimentation / DevOps (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Feature Experimentation |
Forms (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integrations (0 vs 12)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| TruLead® |
Localization / Scalability (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Multi-Site and Multi-Language Support |
Marketing Campaigns (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Campaign Planning and Launch |
Performance (1 vs 0)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Cached Data Files |
Personalization (3 vs 5)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| AI-Driven Personalization | ||
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Personalization | ||
| Real-Time Personalization | ||
| Smart Success | ||
| Smart Tags |
Segmentation (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| List Segmentation |
Support (0 vs 3)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Optimizely | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Optimizely (38)
AI Predictive Audiences
Opal AI Agent
AI-Powered Content Generation
Meaningful Insights
Data-Driven Marketing
Advanced Analytics
Reports and Dashboards
Warehouse-Native Analytics
Real-Time Audience Targeting
Visitor Targeting
Commenting and Collaboration
Project Collaboration
Integrated Calendar
Task and Workflow Management
AI Product Recommendations
Smart Product Search
Asset Lineage Tracking
Brand Collections
Content Management System
Content Orchestration
+ 18 more unique features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
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