Optimizely vs GetResponse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Optimizely offers fewer features (39 vs 167) and fewer integrations (1 vs 17). Starting price: Optimizely at Contact Sales vs GetResponse at $19/mo. Optimizely has 37 unique features while GetResponse has 165 unique features, with 2 features in common.
| Optimizely | GetResponse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 39 | 167 |
| AI-Powered Features | 11 | 10 |
| Starting Price | Contact Sales | $19/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 1 | 17 |
| Shared Features | 2 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 95% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Optimizely | GetResponse |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant |
AI / Audience Segmentation (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| AI Predictive Audiences |
AI / Automation (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Opal AI Agent |
AI / Content Creation (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| AI-Powered Content Generation |
Advertising (0 vs 5)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Analytics & Reporting (3 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Advanced Analytics | ||
| Reports and Dashboards | ||
| Warehouse-Native Analytics |
Analytics / AI (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Meaningful Insights |
Analytics / Marketing (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Data-Driven Marketing |
Audience Targeting (2 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Real-Time Audience Targeting | ||
| Visitor Targeting |
Automation (0 vs 13)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Advanced Triggering | ||
| Automation Workflows | ||
| Autoresponders | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Event-Based Automation | ||
| Split Automation | ||
| Visited URL Automation | ||
| Visual Workflow Builder | ||
| Web Events Automation | ||
| Welcome Email Series |
Collaboration (2 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Commenting and Collaboration | ||
| Project Collaboration |
Collaboration / Project Management (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Integrated Calendar |
Collaboration / Workflow (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Task and Workflow Management |
Commerce / AI (2 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| AI Product Recommendations | ||
| Smart Product Search |
Compliance (0 vs 1)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Consent Management |
Content Management (6 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Asset Lineage Tracking | ||
| Brand Collections | ||
| Content Management System | ||
| Content Orchestration | ||
| Digital Asset Management | ||
| Headless CMS |
Content Management / Collaboration (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Content Approval Workflows |
Content Management / Marketing (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Content Marketing Platform |
Courses (0 vs 9)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
Customer Data Platform (3 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Audience Segmentation | ||
| Customer Profile Management | ||
| Data Platform |
DevOps / Development (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Feature Flag SDKs |
Ecommerce (2 vs 18)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Abandoned Cart Recovery | ||
| Commerce Platform | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Inventory and Order Management | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products |
Email Deliverability (0 vs 2)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Marketing (0 vs 17)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| RSS-to-Email | ||
| SPAM Check | ||
| Share on Social Media | ||
| Time Travel |
Experimentation (2 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| A/B Testing | ||
| Web Experimentation |
Experimentation / DevOps (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Feature Experimentation |
Integrations (0 vs 4)
| Feature | Optimizely | GetResponse |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| SMTP Connection |
Landing Pages (0 vs 7)
| Feature | Optimizely | GetResponse |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Lead Magnet Funnels | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Generation (0 vs 6)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
List Management (0 vs 7)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Localization / Scalability (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Multi-Site and Multi-Language Support |
Marketing Campaigns (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Campaign Planning and Launch |
Messaging (0 vs 8)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications |
Mobile Apps (0 vs 2)
| Feature | Optimizely | GetResponse |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Performance (1 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Cached Data Files |
Personalization (3 vs 0)
| Feature | Optimizely | GetResponse |
|---|---|---|
| AI-Driven Personalization | ||
| Personalization | ||
| Real-Time Personalization |
Reporting (0 vs 9)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Newsletter Revenue Statistics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking |
Security (0 vs 2)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Single Sign-On (SSO) | ||
| Two-Factor Authentication |
Segmentation (0 vs 15)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation | ||
| Tag-Based Segmentation |
Support (0 vs 10)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Assisted IP Warmup | ||
| Chat Support | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| Onboarding Session | ||
| Phone Support | ||
| Professional Services | ||
| Slack Support |
Team Management (0 vs 2)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Webinars (0 vs 7)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (0 vs 16)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (0 vs 2)
| Feature | Optimizely | GetResponse |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Unique Features
Only in Optimizely (37)
AI Predictive Audiences
Opal AI Agent
AI-Powered Content Generation
Meaningful Insights
Data-Driven Marketing
Advanced Analytics
Reports and Dashboards
Warehouse-Native Analytics
Real-Time Audience Targeting
Visitor Targeting
Commenting and Collaboration
Project Collaboration
Integrated Calendar
Task and Workflow Management
Smart Product Search
Asset Lineage Tracking
Brand Collections
Content Management System
Content Orchestration
Digital Asset Management
+ 17 more unique features
Only in GetResponse (165)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Writing Assistant
Advanced Triggering
Automation Workflows
Autoresponders
Birthday Emails
Click and Open Followups
Drip Campaigns
Email Marketing Automation
Event-Based Automation
Split Automation
Visited URL Automation
Visual Workflow Builder
+ 145 more unique features
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