Emma vs Zoho Campaigns
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 28) and fewer integrations (1 vs 14). Starting price: Emma at $99/mo vs Zoho Campaigns at Free. Emma has 55 unique features while Zoho Campaigns has 26 unique features, with 2 features in common.
| Emma | Zoho Campaigns | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 28 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $99/mo | Free |
| Pricing Tiers | 4 | 3 |
| Integrations | 1 | 14 |
| Shared Features | 2 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 75% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| AI Assistant |
Administration (18 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 1)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Advanced Campaign Analytics | ||
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (5 vs 3)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Advanced Drag-and-Drop Workflows | ||
| Automation Builder | ||
| Basic Drag-and-Drop Workflows | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Email Automation | ||
| Multiple Starting Points | ||
| Unlimited Automation |
Compliance (0 vs 2)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Compliance Check | ||
| Data Privacy |
Contacts (0 vs 2)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Contact Management | ||
| Contact Scoring and Tags |
Content Creation (0 vs 4)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Email Attachments | ||
| Email Polls | ||
| Email Templates | ||
| Responsive Email Design |
Deliverability (0 vs 2)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Dedicated IP | ||
| Deliverability Infrastructure |
Design (5 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
E-commerce (0 vs 1)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| E-commerce Integration Features |
Integration (1 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| API Access |
Integrations (0 vs 1)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Integrations |
Lead Capture (0 vs 2)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Pop-up Forms | ||
| Signup Forms |
Marketing (7 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Mobile (0 vs 1)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Mobile App |
Optimization (0 vs 3)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| A/B Testing | ||
| Recipient Time Zone Sends | ||
| Send Time Optimization |
Personalization (1 vs 2)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Content Personalization | ||
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Marketing Calendar |
SMS (0 vs 1)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| SMS Marketing |
Segmentation (0 vs 2)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Advanced Segmentation | ||
| Basic Segmentation |
Sending (0 vs 1)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Batch Sending |
Subscription Management (1 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Testing (3 vs 0)
| Feature | Emma | Zoho Campaigns |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in Emma (55)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 35 more unique features
Only in Zoho Campaigns (26)
Advanced Campaign Analytics
Advanced Drag-and-Drop Workflows
Basic Drag-and-Drop Workflows
Email Automation
Compliance Check
Data Privacy
Contact Management
Contact Scoring and Tags
Email Attachments
Email Polls
Email Templates
Responsive Email Design
Dedicated IP
Deliverability Infrastructure
E-commerce Integration Features
Integrations
Pop-up Forms
Mobile App
A/B Testing
Recipient Time Zone Sends
+ 6 more unique features
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